This Is Your IMA

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                                                                                               Message from the Chair
                                                                                     By John M. Brausch, CMA, CFM, CPA

    This Is Your
    Sometimes we long-time mem-
    bers of IMA get so busy with our
    association activities that we for-
    get we need to let others know                   doesn’t exist anymore.            IMA membership and how much
    about the raft of valuable bene-                    W. Edwards Deming, statisticianyou gain from belonging to this
    fits available with membership.                  and management guru, once         great organization. A Benefits
    Here are just a few.                             asked, “Who can put a price on a  “Menu” first appeared in the May
                                                     satisfied customer, and who can   2009 Strategic Finance and is
                                                                                       recreated here in a slightly
                                                     figure out the cost of a dissatisfied

    T    here was a time in the not-
         too-distant past when General
    Motors was so strong, so powerful,
                                                     customer?” At the Institute of
                                                     Management Accountants (IMA®),
                                                                                       expanded version to include bene-
                                                                                       fits of joining the ranks of certi-
                                                                                       fied members, those who have
                                                     we, too, have the responsibility of
    and controlled such a large per-                 satisfying our customers—59,000   earned the Certified Management
    centage of the American automo-                  members worldwide—and the         Accountant (CMA®) credential. In
    bile market that the Justice                     honor of represen
Description: The Institute of Management Accountants (IMA) has the responsibility of satisfying its customers -- 59,000 members worldwide -- and the honor of representing the profession of management accounting. IMA leadership recently has been stressing the value of your IMA membership and how much you gain from belonging to this great organization. A Benefits "Menu" first appeared in the May 2009 Strategic Finance and is recreated in a slightly expanded version to include benefits of joining the ranks of certified members, those who have earned the Certified Management Accountant credential. Along with building the value of your membership, perhaps the most important way that IMA represents the profession is by building bridges to and with other accounting associations. To that end, IMA is greatly improving its outreach to other worldwide accounting and finance organizations.
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