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                                                                        product briefs
                                                                       Oracle Buys Sun for $7.4 Billion
                                                                       Oracle Corp. and Sun Microsystems announced they have entered into an
book. Should I?” Whether or not there will be exceptions               agreement under which Oracle will acquire Sun common stock for $9.50 per
granted for writing about certain products remains to be seen.         share in cash. The transaction is valued at approximately $7.4 billion, or $5.6
    Jacobs-Meadway explains that most violations are brought           billion net of Sun’s cash and debt. There are long-term strategic advantages
to the FTC’s attention by consumers, but the FTC investigates          to Oracle owning two Sun software assets: Java and Solaris. Oracle Fusion
each case individually. According to the FTC’s standard                Middleware is built on top of Sun’s Java language and software. The Sun
package of information regarding the guides, which it provided         Solaris operating system is the leading platform for the Oracle database. The
in lieu of an interview, “The guides do not purport to cover           transaction is anticipated to close this summer.
every possible use of endorsements in advertising. Whether a           (www.sun.com; www.oracle.com)
particular endorsement or testimonial is deceptive will depend
on the specific factual circumstances of the advertisement at          Jadu Adds Twitter to CMS
issue.” The punishment for violating these new guidelines              Jadu, a web content management provider, announced an integrated Twitter
could range from forcing companies to issue retractions or run         module within its CMS software. Available as a free upgrade, the Jadu CMS
corrective advertising to possible fines, says Jacobs-Meadway.         Client for Twitter is aimed at local authorities, universities, and businesses using
    To find out how these regulations would be received,               the Jadu CMS. The module allows users to Tweet from within the Jadu CMS,
the FTC opened the topic for public comment on its                     while also incorporating search, re-Tweet and saved drafts, workflow, and email
website. Before permanently implementing the revised                   capabilities. API calls are also cached, and requests are monitored. Tweets
guidelines, the FTC staff attorneys will review the comments           can be stored to enable councils to respond to FOI requests and customer
to “come up with a recommendation to the Federal Trade                 comments. An “attitudes” filter allows users to watch happy or unhappy Tweets.
Commission’s commissioners about whether the guides                    (www.twitter.com/jaducms)
should be adopted in final form, or whether further revision
is needed,” says the FTC.                                              Ask.com Brings Back Jeeves
    While some question the necessity of the revisions, others         Ask.com, formerly known as Ask Jeeves before being bought by InterActive
think they are a much-needed modernization of outdated                 Corp., announced it is reverting to its original name and has commissioned
regulations. Reviewing the proposed change, on his blog Scott          The Tale of Despereaux maker Framestore to re-imagine the original butler
asks, “While I do think that there is a social media ethics and        character that appeared on the website. The butler first debuted in 1996, in
disclosure issue here, do we really need to haul bloggers away         3D, and was removed in 2005 when Ask.com was bought out by InterActive
in handcuffs?” Jacobs-Meadway is quick to focus on t
								
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