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content news news & product briefs Oracle Buys Sun for $7.4 Billion Oracle Corp. and Sun Microsystems announced they have entered into an book. Should I?” Whether or not there will be exceptions agreement under which Oracle will acquire Sun common stock for $9.50 per granted for writing about certain products remains to be seen. share in cash. The transaction is valued at approximately $7.4 billion, or $5.6 Jacobs-Meadway explains that most violations are brought billion net of Sun’s cash and debt. There are long-term strategic advantages to the FTC’s attention by consumers, but the FTC investigates to Oracle owning two Sun software assets: Java and Solaris. Oracle Fusion each case individually. According to the FTC’s standard Middleware is built on top of Sun’s Java language and software. The Sun package of information regarding the guides, which it provided Solaris operating system is the leading platform for the Oracle database. The in lieu of an interview, “The guides do not purport to cover transaction is anticipated to close this summer. every possible use of endorsements in advertising. Whether a (www.sun.com; www.oracle.com) particular endorsement or testimonial is deceptive will depend on the specific factual circumstances of the advertisement at Jadu Adds Twitter to CMS issue.” The punishment for violating these new guidelines Jadu, a web content management provider, announced an integrated Twitter could range from forcing companies to issue retractions or run module within its CMS software. Available as a free upgrade, the Jadu CMS corrective advertising to possible fines, says Jacobs-Meadway. Client for Twitter is aimed at local authorities, universities, and businesses using To find out how these regulations would be received, the Jadu CMS. The module allows users to Tweet from within the Jadu CMS, the FTC opened the topic for public comment on its while also incorporating search, re-Tweet and saved drafts, workflow, and email website. Before permanently implementing the revised capabilities. API calls are also cached, and requests are monitored. Tweets guidelines, the FTC staff attorneys will review the comments can be stored to enable councils to respond to FOI requests and customer to “come up with a recommendation to the Federal Trade comments. An “attitudes” filter allows users to watch happy or unhappy Tweets. Commission’s commissioners about whether the guides (www.twitter.com/jaducms) should be adopted in final form, or whether further revision is needed,” says the FTC. Ask.com Brings Back Jeeves While some question the necessity of the revisions, others Ask.com, formerly known as Ask Jeeves before being bought by InterActive think they are a much-needed modernization of outdated Corp., announced it is reverting to its original name and has commissioned regulations. Reviewing the proposed change, on his blog Scott The Tale of Despereaux maker Framestore to re-imagine the original butler asks, “While I do think that there is a social media ethics and character that appeared on the website. The butler first debuted in 1996, in disclosure issue here, do we really need to haul bloggers away 3D, and was removed in 2005 when Ask.com was bought out by InterActive in handcuffs?” Jacobs-Meadway is quick to focus on t
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