VIEWS: 21 PAGES: 3 CATEGORY: Business & Economics POSTED ON: 6/13/2010
The results of the survey administered by Addis Intellectual Capital to 100 CFOs in September 2008 indicate that it is time to revolutionize the "sport" of insurance and risk management. The traditional methods of delivering products and services are not endearing agents and brokers in the eyes of the consumer. The ratings are dismal. The insurance transaction dominates the perception of agents and brokers. The "bid" has become king. Agents and brokers must communicate to the public their unique value proposition if they are to reach beyond the insurance transaction. Your leap to greatness will begin when you acquire answers to the following three questions: 1. Is your performance memorable in the eyes of clients, prospects, carriers and staff? 2. Does your current style of delivering products and services give me a competitive edge? 3. Do your techniques create raving fans?
BRAND IDENTITY F Scott Addis Rough Notes; Jun 2009; 152, 6; Docstoc pg. 62 Reproduced with permission of the copyright ow
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