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Wiley-Blackwell Relaunches


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									                                                                                                                                                        InformationToday           41
                                                                                                                                                   June 2009

                                                                                        compatible with Microsoft Windows mobile-based smartphones. Ultrasound probes can
Lightning Source, On Demand Books                                                       now be built for on-the-fly imaging of the kidney, liver, bladder, and eyes; endocavity
Target EBM Availability                                                                 probes can be created for prostate and uterine screenings and biopsies; and vascular
                                                                                        probes can be developed for imaging veins and arteries to start IVs and central lines.
    Lightning Source and On                                                                Source: Washington University in St. Louis (
Demand Books are launching
a title pilot for Espresso Book
Machine (EBM), a print-on-                                                              Journalism Online Working to Get Journalists Paid
demand machine from On De-                                                                  Journalism Online, LLC is giving journalists ways to profit from their work. The
mand Books. The pilot, which                                                            company is working on a pack-
helps publishers enhance their                                                          age of options that lets pub-
titles’ availability at point-of-                                                       lishers set a price for their con-
sale EBM locations, includes                                                            tent in multiple ways, negoti-
about 85,000 titles from pub-                                                           ate with third-party content
lishers such as John Wiley &                                                            carriers, provide single-pass-
Sons, Hachette Book Group,                                                              word access to a network of
McGraw-Hill, Simon & Schu-                                                              publishers, and analyze con-
ster, Macmillan, and the University of California Press. When the pilot is completed,   sumer group behavior. Jour-
the EBM channel will be offered to other publishers that use Lightning Source to        nalism Online expects to have
print and distribute books.                                                             its payment mechanisms in
    Source: Lightning Source (                                  place sometime in the fall.
                                                                                            Source: Journalism Online, LLC (

                                                       SiliconSky        Wiley-Blackwell Relaunches
                                                       Unveils Trackable                                  Wiley-Blackwell reopened
                                                       Asthma Inhaler                         , a
                                                                                                        website that targets scientists
                                                          SiliconSky GPS developed                                                           conducting experimental re-
                                                       a GPS-enabled asthma inha-                                                            search in the life sciences. The
                                                       ler to help a researcher con-                                                         site features several capabil-
                                                       duct research into asthma                                                             ities, including the ability to
                                                       triggers. David Van Sickle, a                                                         upload personal protocols for
                                                       researcher at the University                                                          sharing, access scientific tools
                                                       of Wisconsin, will monitor its                                                        and calculators, participate in
                                                       use trends, including exact                
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