"I Am Not Down with That": King of the Hill and Sitcom Satire by ProQuest

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According to this critic, Hank was represented in a way that suggested audiences were likely to identify with him rather than against him. When one recognizes that these cross-promotional deals pale in comparison to those The Simpsons has enjoyed over the years, it becomes apparent that the deals speak more about the perceived core audience of King of the Hill than its broader popularity.1 At the time of the cross-promotion, RC Cola was the seventeenth-ranked soft drink, which situates it as middle of the road- not an industry leader like Coke or Pepsi but also not a "hipper" alternative such as Snapple or bottled water (Kramer).

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