Columnist Sally Brown, research associate professor at the University of Washington, tackled the topic of biosolids marketing at the recent Water Environment Federation Biosolids and Residuals Conference. Concerns about public acceptance and safety stem more from poorly managed programs and would likely go away in the face of a resource-respectable marketing plan. Saying it won't hurt you is not the same as marketing. It would be great if you could do something about the smell and the texture, and in most cases you can. But even if you can't -- rise to the challenge.
MARKETING GUIDE FOR BIOSOLIDS PROGRAM MANAGERS Anonymous BioCycle; May 2009; 50, 5; Docstoc pg. 6 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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