AT THE END OF THE DAY, IT'S THE END OF THE WORLD

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					AT THE END OF THE DAY, IT'S THE END OF THE WORLD
Emily Bauman
In These Times; Jun 2009; 33, 6; Docstoc
pg. 36




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Description: The clich was spawned by the business world, with its invocation of the market index's closing balance. At the end of the day, are you making money or aren't you making money? Economic phrases have seeped into the everyday English lexicon: "In the red" and "in the black" were ranked number two and three on Factiva's most- used media clichs survey, suggesting that "at the end of the day" is part of this same game of ticks and tallies. Similarly, Lois A. Beckwith's 2006 Dictionary of Corporate Bullshit included "at the end of the day" as part of the office talk lexicon: "a phrase uttered in conclusion by managers who are supposedly explaining a somewhat nonsensical corporate tenet/ idea/policy/decision that probably does not make sense (At the end of the day, it is what it is.')." The business blog "At the End of the Day" even tries to distinguish itself from the crowd with the following subtitle: "Talkin' business. Without business clichs."Alternative histories credit Colin Powell, who had a liking for the phrase, as the original propagator. Certainly "at the end of the day" has a special place in politics. When Bob Baker's Newsthinking.com broke its story about the man behind the Factiva data, they went to the source. " 'You can hear politicians say it all the time,' [Factiva executive [Chris Brown]] Pash said by phone from Sydney. 'It gets annoying because you know the kiss-off is coming; it's code for: Tm about to say something irrelevant.'"So whatever happened to "the bottom line"? To all being said and done, to push coming to shove, to the pedal hitting the metal, the shit hitting the fan? My academic friends say, "In the end." I note its slightly wilting quality. "In the end, totemism has been completely discredited as a religious structure and system of identification" "In the end" invokes already established authority; it has no real power to call bullshit - it is just a story with a finis. In Usenet times like these, given to a barrage of verbiage, the end o
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