Information Professional You Don’t Look Like a Librarian: The Mobile Marketing Handbook:
Shattering Stereotypes A Step-by-Step Guide to Creating
and Creating Positive New Dynamic Mobile Marketing Campaigns
Images in the Internet Age By Kim Dushinski
By Ruth Kneale Mobile technology not only lets marketers reach
Foreword by Elizabeth Burns customers where they are, it allows them to engage
Librarian stereotypes have persisted for genera- mobile users by targeting their immediate and spe-
tions, yet their practical impact has rarely been cific needs. Giving users what they want when they
studied. How pervasive are such stereotypes in the want it is the unique value proposition of mobile
digital era, how are they changing, and how do they marketing, and businesses, agencies, and nonprofits
affect our daily work, our careers, and the future of all types and sizes can create successful campaigns
success of the profession? What can we do to defeat tired old perceptions without breaking the bank. In this practical hand-
and create positive new images? After exploring these questions for almost book, mobile marketing consultant Kim Dushinski offers easy-to-follow
10 years, librarian/blogger/pop culture maven Ruth Kneale offers insight advice for firms that want to interact with mobile users, build stronger
and analysis in You Don’t Look Like a Librarian. In addition to presenting customer relationships, reach a virtually unlimited number of prospects,
the results of a 1,000+-respondent survey and interviews with opinionated and gain competitive advantage by making the move to mobile now. If your
librarians across the spectrum, Kneale draws on published literature and organization wants to reach mobile device users—locally, nationally, or
lively discussions from her website (www.librarian-image.net). The result within a specific demographic niche—The Mobile Marketing Handbook
is a unique, entertaining, and eye-opening look at librarian stereotypes will help you put your message in the palms of their hands.
and their real-world consequences in the Internet Age. 2009, 256 pp, softbound, ISBN 978-0-910965-82-8, $29.95
2009, 216 pp, softbound, ISBN 978-1-57387-366-6, $29.50
Pop Goes the Library:
The Accidental Librarian Using Pop Culture to Connect
By Pamela H. MacKellar With Your Whole Community
Are you doing the job of a librarian without the By Sophie Brookover and Elizabeth Burns
advantage of a library degree or professional expe- You loved the blog—now read the book! Whether
rience? Do you wonder what you might have missed you regularly follow entertainment and gossip
in formal library education, how highly trained news, or wondered “Corbin Who?” when you saw
librarians stay on top of their game, or what skills the recent ALA READ poster, Pop Goes the Library
and qualities library directors look for? Have we will help you connect with your users and energize
got the book for you! your