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Information Professional You Don’t Look Like a Librarian: The Mobile Marketing Handbook: Shattering Stereotypes A Step-by-Step Guide to Creating and Creating Positive New Dynamic Mobile Marketing Campaigns Images in the Internet Age By Kim Dushinski By Ruth Kneale Mobile technology not only lets marketers reach Foreword by Elizabeth Burns customers where they are, it allows them to engage Librarian stereotypes have persisted for genera- mobile users by targeting their immediate and spe- tions, yet their practical impact has rarely been cific needs. Giving users what they want when they studied. How pervasive are such stereotypes in the want it is the unique value proposition of mobile digital era, how are they changing, and how do they marketing, and businesses, agencies, and nonprofits affect our daily work, our careers, and the future of all types and sizes can create successful campaigns success of the profession? What can we do to defeat tired old perceptions without breaking the bank. In this practical hand- and create positive new images? After exploring these questions for almost book, mobile marketing consultant Kim Dushinski offers easy-to-follow 10 years, librarian/blogger/pop culture maven Ruth Kneale offers insight advice for firms that want to interact with mobile users, build stronger and analysis in You Don’t Look Like a Librarian. In addition to presenting customer relationships, reach a virtually unlimited number of prospects, the results of a 1,000+-respondent survey and interviews with opinionated and gain competitive advantage by making the move to mobile now. If your librarians across the spectrum, Kneale draws on published literature and organization wants to reach mobile device users—locally, nationally, or lively discussions from her website (www.librarian-image.net). The result within a specific demographic niche—The Mobile Marketing Handbook is a unique, entertaining, and eye-opening look at librarian stereotypes will help you put your message in the palms of their hands. and their real-world consequences in the Internet Age. 2009, 256 pp, softbound, ISBN 978-0-910965-82-8, $29.95 2009, 216 pp, softbound, ISBN 978-1-57387-366-6, $29.50 Pop Goes the Library: The Accidental Librarian Using Pop Culture to Connect By Pamela H. MacKellar With Your Whole Community Are you doing the job of a librarian without the By Sophie Brookover and Elizabeth Burns advantage of a library degree or professional expe- You loved the blog—now read the book! Whether rience? Do you wonder what you might have missed you regularly follow entertainment and gossip in formal library education, how highly trained news, or wondered “Corbin Who?” when you saw librarians stay on top of their game, or what skills the recent ALA READ poster, Pop Goes the Library and qualities library directors look for? Have we will help you connect with your users and energize got the book for you! your
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