You Don't Look Like a Librarian: Shattering Stereotypes and Creating Positive New Images in the Internet Age by ProQuest


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									Information Professional You Don’t Look Like a Librarian:                                                    The Mobile Marketing Handbook:
                         Shattering Stereotypes                                                              A Step-by-Step Guide to Creating
                         and Creating Positive New                                                           Dynamic Mobile Marketing Campaigns
                         Images in the Internet Age                                                       By Kim Dushinski
                         By Ruth Kneale                                                                   Mobile technology not only lets marketers reach
                         Foreword by Elizabeth Burns                                                      customers where they are, it allows them to engage
                         Librarian stereotypes have persisted for genera-                                 mobile users by targeting their immediate and spe-
                         tions, yet their practical impact has rarely been                                cific needs. Giving users what they want when they
                         studied. How pervasive are such stereotypes in the                               want it is the unique value proposition of mobile
                         digital era, how are they changing, and how do they                              marketing, and businesses, agencies, and nonprofits
                         affect our daily work, our careers, and the future                               of all types and sizes can create successful campaigns
success of the profession? What can we do to defeat tired old perceptions                                 without breaking the bank. In this practical hand-
and create positive new images? After exploring these questions for almost         book, mobile marketing consultant Kim Dushinski offers easy-to-follow
10 years, librarian/blogger/pop culture maven Ruth Kneale offers insight           advice for firms that want to interact with mobile users, build stronger
and analysis in You Don’t Look Like a Librarian. In addition to presenting         customer relationships, reach a virtually unlimited number of prospects,
the results of a 1,000+-respondent survey and interviews with opinionated          and gain competitive advantage by making the move to mobile now. If your
librarians across the spectrum, Kneale draws on published literature and           organization wants to reach mobile device users—locally, nationally, or
lively discussions from her website ( The result          within a specific demographic niche—The Mobile Marketing Handbook
is a unique, entertaining, and eye-opening look at librarian stereotypes           will help you put your message in the palms of their hands.
and their real-world consequences in the Internet Age.                             2009, 256 pp, softbound, ISBN 978-0-910965-82-8, $29.95
2009, 216 pp, softbound, ISBN 978-1-57387-366-6, $29.50
                                                                                                             Pop Goes the Library:
                         The Accidental Librarian                                                            Using Pop Culture to Connect
                        By Pamela H. MacKellar                                                               With Your Whole Community
                        Are you doing the job of a librarian without the                                     By Sophie Brookover and Elizabeth Burns
                        advantage of a library degree or professional expe-                                  You loved the blog—now read the book! Whether
                        rience? Do you wonder what you might have missed                                     you regularly follow entertainment and gossip
                        in formal library education, how highly trained                                      news, or wondered “Corbin Who?” when you saw
                        librarians stay on top of their game, or what skills                                 the recent ALA READ poster, Pop Goes the Library
                        and qualities library directors look for? Have we                                    will help you connect with your users and energize
                        got the book for you!                                                                your 
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