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New Titles for the Designing the Digital Experience: How to Use Experience Design Library Partnerships: Making Connections Between Tools and Techniques to School and Public Libraries Build Websites Customers Love By Tasha Squires By David Lee King Foreword by Gail Bush Foreword by David Armano Connecting to share ideas, resources, and programs As website design and functionality take a mighty offers school and public libraries an exciting means leap forward, today’s marketers and site designers of achieving their own goals as well as those of the can harness the power of “experience design” to community at large. In this timely guide, young help customers quickly find information, make adult library consultant Tasha Squires delves into purchases, or participate—creating positive digital experiences that visi- the many possible avenues for partnership, from tors not only remember but want to share with others. Here, David Lee summer reading programs to book talks to resource King explains what digital experience design is, introduces a range of tools sharing and more. Her advice is designed to help librarians appreciate, and strategies, and shares best practices. He shows how organizations can communicate, and build on the benefits of these relationships to make the use experience design to distinguish themselves from the competition and most of tight budgets, create resource rich environments, and promote the uncork the viral marketing genie. development of lifelong learners. 2008, 200 pp, softbound, ISBN 978-0-910965-83-5, $24.95 Library Partnerships is a must for any school or public librarian who wants to successfully connect and collaborate with other youth-focused professionals in their area. CRM in Real Time: Empowering 2009, 224 pp, softbound, ISBN 978-1-57387-362-8, $39.50 Customer Relationships By Barton J. Goldenberg This comprehensive guide to customer relationship Virtual Worlds, Real Libraries: management (CRM) draws on Barton Goldenberg’s Librarians and Educators years of experience guiding firms to successful in Second Life and Other implementations of CRM solutions and techniques. Multi-User Virtual Environments Goldenberg demonstrates how the right mix of peo- Edited by Lori Bell and Rhonda B. Trueman ple, process, and technology can help firms achieve Foreword by Stephen Abram a superior level of customer satisfaction, loyalty, This fascinating book is designed to help librari- and new business. Beginning with a primer for ans and educators recognize the potenti
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