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CRM in Real Time: Empowering Customer Relationships


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									New Titles for the      Designing the Digital Experience:
                        How to Use Experience Design
                                                                                                       Library Partnerships:
                                                                                                       Making Connections Between
                        Tools and Techniques to                                                        School and Public Libraries
                        Build Websites Customers Love                                                  By Tasha Squires
                        By David Lee King                                                              Foreword by Gail Bush
                        Foreword by David Armano                                                       Connecting to share ideas, resources, and programs
                        As website design and functionality take a mighty                              offers school and public libraries an exciting means
                        leap forward, today’s marketers and site designers                             of achieving their own goals as well as those of the
                        can harness the power of “experience design” to                                community at large. In this timely guide, young
                        help customers quickly find information, make                                  adult library consultant Tasha Squires delves into
purchases, or participate—creating positive digital experiences that visi-                             the many possible avenues for partnership, from
tors not only remember but want to share with others. Here, David Lee                                  summer reading programs to book talks to resource
King explains what digital experience design is, introduces a range of tools   sharing and more. Her advice is designed to help librarians appreciate,
and strategies, and shares best practices. He shows how organizations can      communicate, and build on the benefits of these relationships to make the
use experience design to distinguish themselves from the competition and       most of tight budgets, create resource rich environments, and promote the
uncork the viral marketing genie.                                              development of lifelong learners.
2008, 200 pp, softbound, ISBN 978-0-910965-83-5, $24.95                          Library Partnerships is a must for any school or public librarian who
                                                                               wants to successfully connect and collaborate with other youth-focused
                                                                               professionals in their area.
                        CRM in Real Time: Empowering                           2009, 224 pp, softbound, ISBN 978-1-57387-362-8, $39.50
                        Customer Relationships
                        By Barton J. Goldenberg
                        This comprehensive guide to customer relationship
                                                                                                       Virtual Worlds, Real Libraries:
                        management (CRM) draws on Barton Goldenberg’s                                  Librarians and Educators
                        years of experience guiding firms to successful                                in Second Life and Other
                        implementations of CRM solutions and techniques.                               Multi-User Virtual Environments
                        Goldenberg demonstrates how the right mix of peo-                               Edited by Lori Bell and Rhonda B. Trueman
                        ple, process, and technology can help firms achieve                             Foreword by Stephen Abram
                        a superior level of customer satisfaction, loyalty,                             This fascinating book is designed to help librari-
                        and new business. Beginning with a primer for                                   ans and educators recognize the potenti
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