You see, you don't even have to mess with greenwashing if you develop the critical judgment and knowledge of basic green principles. When you do that, you'll find that green building is really a rather oldfashioned approach to building, something you've very likely been doing all along.
GR EEN R EMODELING How to Fight Greenwashing: Ignore It By John D. Wagner, CGR he Ritz-Carlton chain rooms have to do with green- 5. Reduces fuel consumption are solid programs. Lumber is T counts among its prop- erties many hotels that washing? Well, there’s a fair amount of (carbon footprint) during the manufacture, delivery, instal- inherently green (renewable, recyclable), and it corresponds most of us couldn’t afford with- confusion about green building. lation and use. with green tenet No. 2 and No. out the help of the PowerBall But the vast majority of it is cre- So, whether a product is 4 from above. Lottery. So you’d think they ated by product claims that are labeled or not, let’s put this “Ritz- You see, you don’t even have would spare no expense when not based in commonsense prin- Carlton” approach to the test. to mess with greenwashing if training their workers, right? ciples about green building. And Trusses. Are they green? you develop the critical judg- After all, when you spend $500 these claims, along with a prolif- Yes, on two or three counts. ment and knowledge of basic on a luxury room, it better eration of third-party labels — They are made with secondary- green principles. When you have more than just nice f luffy do that, you’ll find that green towels. It better have some very building is really a rather old- helpful staff. And how does You don’t even have to mess with fashioned approach to building, Ritz-Carlton train its staff ? something you’ve very likely They start by giving them greenwashing if you develop been doing all along. Green a principle by which all actions critical judgment and knowledge of building produces tight, well- should be judged. It goes like vented, low-maintenance struc- this: “We are ladies and gentle- basic green principles. tures that don’t use lots of fuel men serving ladies and gentle- to heat and cool themselves, men.” When faced with a service and uses non-toxic products and decision, the staff can refer to many of them admirable efforts demand lumber; the material is materials that don’t permanently that principle and — make green building far more recyclable; and certain trusses deplete their sources when har- ask, “Is what I am co
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