Complex Operations in the Information Age Military Review, November/December 2008, I argued: Keeping the trust and confidence of home and allied publics while gaining the confidence and support of local publics [is] crucial to success for . . . modem free societies conducting any kind of military operation anywhere today. Realistically, military forces have to prove worthy of the great risks these people are asked to accept. Because of this great risk, lessons from commercial advertising and journalism are not applicable.
KEEPING FRIENDS and GAINING ALLIES: The Indivisible Challenge of Military Pub... Huba Wass de Czege Military Review; M
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