College bookseller enlists DAM help by ProQuest


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									 News                                                  May 2009
                                                                                                                               peer review
                                                                                                                              in publishing
College bookseller enlists DAM help                                                                                              The American Association
                                                                                                                             for Cancer Research (AACR,
                                                                                                                    is implementing two
   Barnes & Noble College Book-          critical marketing support to our                                                   applications from Collexis
sellers ( has imple-         strategic marketing partners and                                                    ( for its publishing
mented a digital asset management        on-campus representatives nation-                                                   process. The organization has
(DAM) solution to support its            wide, while streamlining internal                                                   licensed Collexis’Reviewer Finder
in-store and online marketing ini-       processes by bringing together con-                                                 and Journal Dashboard for its six
tiatives. The company selected           tributors within our marketing com-                                                 cancer research publications.
ActiveMedia from The FeedRoom            munications supply chain through a                                                      Diane Scott-Lichter, publisher
( to manage sales and       single online solution.”                                                            of AACR, says, “The Reviewer
marketing assets, including such items       The FeedRoom, which acquired                                                    Finder application will certainly
as advertisements, brochures and         ActiveMedia when it purchased                                                       enhance and improve our peer
other documents.                         ClearStory Systems last year, reports                                               review process as we continuously
   “We selected the solution for its     that ActiveMedia features comprehen-                                                strive to target the most appropri-
versatility and feature set,” says       sive workflow automation to facilitate                                              ate reviews. The Journal Dash-
Janine Von Juergenson, marketing         and streamline project management           A privately held sister company         board will provide us with key
VP at Barnes & Noble College             and creative workflow; review and        of Barnes & Noble, Barnes & Noble          insights concerning the positioning
Booksellers. “Organizing our digi-       approval processes; and automated sys-   College Booksellers operates more          of our journals in the area of can-
tal media assets in ActiveMedia          tem events, asset management func-       than 620 college bookstores nation-        cer research.”
will increase our ability to deliver     tions and e-mail notifications.          wide. ❚                                        The Reviewer Finder helps pub-
                                                                                                                             lishing organizations reduce the
                                                                                                                             time it takes to identify the most
                                                                                                                             qualified reviewers by automati-
                                                                                   WCM and text
                       Microsharing has                                            mining for                                       The AACR has
                       benefits for NASA                                           leisure activities                             licensed Collexis’
                           The National Ae
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