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News May 2009 Enhancing peer review in publishing College bookseller enlists DAM help The American Association for Cancer Research (AACR, aacr.org) is implementing two Barnes & Noble College Book- critical marketing support to our applications from Collexis sellers (bkstore.com) has imple- strategic marketing partners and (collexis.com) for its publishing mented a digital asset management on-campus representatives nation- process. The organization has (DAM) solution to support its wide, while streamlining internal licensed Collexis’Reviewer Finder in-store and online marketing ini- processes by bringing together con- and Journal Dashboard for its six tiatives. The company selected tributors within our marketing com- cancer research publications. ActiveMedia from The FeedRoom munications supply chain through a Diane Scott-Lichter, publisher (feedroom.com) to manage sales and single online solution.” of AACR, says, “The Reviewer marketing assets, including such items The FeedRoom, which acquired Finder application will certainly as advertisements, brochures and ActiveMedia when it purchased enhance and improve our peer other documents. ClearStory Systems last year, reports review process as we continuously “We selected the solution for its that ActiveMedia features comprehen- strive to target the most appropri- versatility and feature set,” says sive workflow automation to facilitate ate reviews. The Journal Dash- Janine Von Juergenson, marketing and streamline project management A privately held sister company board will provide us with key VP at Barnes & Noble College and creative workflow; review and of Barnes & Noble, Barnes & Noble insights concerning the positioning Booksellers. “Organizing our digi- approval processes; and automated sys- College Booksellers operates more of our journals in the area of can- tal media assets in ActiveMedia tem events, asset management func- than 620 college bookstores nation- cer research.” will increase our ability to deliver tions and e-mail notifications. wide. ❚ The Reviewer Finder helps pub- lishing organizations reduce the time it takes to identify the most qualified reviewers by automati- WCM and text Microsharing has mining for The AACR has benefits for NASA leisure activities licensed Collexis’ The National Ae
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