that it does. Maybe learn a few new tricks. Listen to a
podcast or audiotape that teaches you a new skill; read a
book. Talk to a friend in the business who can give you
hints on how to work better, smarter, faster.
Check out trade magazines and blogs that pertain to
your business or to related businesses. Print out a new
article or two from the web and give it a good read.
In my last two columns, I talked about the various ways
STRESSED? take you can promote your business through online Social
Media, including Facebook, MySpace, Twitter, LinkedIn,
a CHILL pill and Ning. Since it’s virtually impossible to keep up with
all of them and still have time to sleep, this might be an
excellent time to take a closer look at them—both
a s the saying goes, when you’re keister-deep in alli-
gators, it’s sometimes difficult to remember that
your initial objective was to drain the swamp.
Creating and promoting a new website, updating my
existing site, producing new videos and columns—not to
collectively and individually—and choose one or two for
your own social marketing efforts.
Watch out for time-suckers. Mental stress can be just as
strenuous as physical exertion. I can drive myself crazy
researching new and better ways to do things—spend hours
mention gallivanting around as a speaker and a musician— drooling at the computer only to forget half of what I’ve
have all been very exciting and satisfying. But 8 or 9 months read or realize that much of it is duplicate information.
of 65–70-hour workweeks finally took their toll on me. Better to set a time limit for how long you’ll spend
So what did I do? researching online. It’s easy to get caught up in the chase
I did the same thing you have to do, especially as the and to keep gathering more and more (and more! and more!)
wedding and event seasons kick into gear. information, even though you have enough material or the
Take a break. topic isn’t worth the additional time you want to invest in it.
I know it sounds counterintuitive to slow down just as Last, but not least, renew your stuff. Take a few
your season starts, but none of us—not even the video minutes every day to attend to the maintenance of your
business advisor himself—is Superman or Superwoman. equipment and your support systems. Just 10 minutes and
Remember that your mind, your body, and your nerves a dollar or two will probably do the trick.
need a rest.