Scotiabank Group Mexico is a member of the Bank of Nova Scotia, a global financial services company that offers a range of financial products and services, money exchange services, and securities market analysis to individuals, commercial customers and companies. Late in 2006, the group's corporate communication office developed a strategy to help persuade employees to adopt a recognition program called G100 designed to identify key personnel, support individual employee development plans and enhance the employee experience. The program, which started in September 2005, allowed all Scotiabank Group Mexico employees to vote on the group's 100 best employees. Participation in the G100 program increased from 64.7% in 2006 to 72.4% in 2007. In addition, the results of the G100 feedback questionnaire (answered voluntarily online during the fifth week of voting) indicated that employees felt that the G100 acknowledgment system was linked to performance and to the group's values, and was perceived as being more objective, transparent and inclusive.