“SAVE THE EARTH. LOSE YOUR LAWN” AT EARTHFAIR 2008 IN BALBOA PARK
April 14, 2008 – True Turf will debut its public exhibit at EarthFair 2008, the world's largest annual
environmental fair and Earth Day celebration, Sunday, April 20 with this message: “Save the Earth. Lose
True Turf representatives wearing T-shirts brandishing those words will be on hand to demonstrate how
synthetic grass is the eco-friendliest idea in landscaping, safe for living things. True Turf requires no
watering or fertilizing; it produces no clippings to clog landfills; there’s no pollution from a mower’s
engine; the turf is non-toxic and contains no heavy metals such as lead; it contains recycled material;
it’s 100% recyclable.
EarthFairgoers visiting the True Turf booth near the Pan American Plaza are invited to pick up a
complimentary bottle of water – labeled “Think of the water you’ll save” – plus turf samples and
literature that explains how easy it is to “go green” with a perfectly green synthetic lawn.
April 20: Going public with a not-so-subtle welcome. True staffers awaits EarthFairgoers by the dawn’s early light.
“No, ma’am. This grass isn’t real.” Going green with True Turf … and drawing a crowd.
2067 Wineridge Place, Suite E Toll-free 877.743.TRUE (8783)
Escondido CA 92029-1952 Phone 760.743.TURF (8873)
www.trueturfhome.com Fax 760.743.8878