1 BUS 312 PowerPoint Slides Ch. 1 Ch. 2 Ch. 3 Ch. 4 Ch. 5 Ch. 6 Ch. 7 Ch. 8 Ch. 9 Ch. 10 Ch. 11 Ch. 12 Ch. 13 Ch. 14 Ch. 15 Ch. 16 Ch. 17 Ch. 18 Ch. 19 Ch. 20 BUS312 Principles of Marketing Bus312 Fall, 2009 Course Title: Principles of Marketing (Bus312) Term: Fall, 2009 Professor: Robert E. Garrity Office Hours: By appointment Room C-502K Office Phone: 808-226-3948 Home Phone: 808-808-842-1367 e-mail: email@example.com Classroom Section 1: D-106 Section 2: A-301 NO pre-requisite to take the course 2 Class Meetings: (1) Tu-Th: 9-10:15am (2) Tu-Th: 10:30-11:45am Should we be unable to meet in the classroom due to unexpected disruption, we will assemble at the large tree in front of George Hall. Final exam dates: (1) Tues, Dec 15, 9:45-ll:45am (2) Thurs:Dec 17, 9:45-11:45am Last day to drop without “W” grade on transcript: 08/31/09 Last day to drop with “W” grade: 09/14/09 ------------------------------------------------------------ Kotler, Principles of Marketing, 13e edition, 2010, either hard copy or soft copy. Both are the same. ------------------------------------------------------------ Course Objectives: 1. Acquire a basic understanding of marketing practices, theories, principles, foundations, and emerging marketing trends, with emphasis on Green marketing and possible climate change implications 2. Understand the differences in marketing of service and production based enterprises. 3. Apply marketing principles to business organizations and develop an appreciation of how these principles are changing. 4. Create an awareness of the evolving “sustainable development” concept along with an introduction to “green” marketing. BUS312 will present an introduction to the marketing function by way of a survey of the various functional areas relevant to the operation of a production & service business. 3 Throughout this course the following fundamental questions will be explored: 1.WHO are marketers? 2.WHAT is marketing? 3.WHEN does marketing occur? 4.WHERE does marketing take place? 5.WHY is marketing necessary? 6.HOW do marketers make things happen? 7.IS there a difference between a MARKETER and a SALESPERSON? 8. Do Marketers Overdo it? Grading: Standard A/B/C/D/F system Course work: Points Midterm Exam 25 Final exam 25 Class presentation 45 Class participation 5 Total 100 Please note that attendance is required in compliance with University policy, and that attendance surveys will be taken, with points awarded only to those in attendance on those dates, unless prior excuse is given by the professor. More than 3 unexcused absences will result in one letter grade reduction from the students final grads. Also, chronic lateness, talking in class, or otherwise detracting from the instructor’s presentation will be considered when awarding the five points. Eating in the classroom is discouraged. Chronic lateness and leaving class during lectures is a problem that might adversely affect a student’s final grade. Boredom is not a valid reason for taking a “coffee break” during the lecture. MTG: DATE TOPIC #1 08/25 Overview of course. TEXT BOOK OVERVIEW Student self-introduction Video on “Creativity” Marketing Department “Pre-Quiz” #2 08/27 Ch-1:Marketing: Creating and Capturing 4 Customer Value #3 09/01 Ch-2: Company & Marketing Strategy Partnering to Build Customer Relationships #4 09/03 Ch-3: Analyzing the Marketing Environment #5 09/08 Ch-3: The Marketing Environment (continued) #6 09/10 Ch-4: Managing Marketing Information Research Topic Selection: Oral Presentation #7 09/15 Ch-5: Consumer Markets & Buying Behavior #8 09/17 Ch-6: Business Markets $ Buyer Behavior #9 09/22 Ch-7: Customer-driven Marketing Strategy… #10 09/24 Ch-8: Products, Marketing Depart Professor Okada Mkt Research exercise #11 09/29 Ch-9: New Product Development and Life Strategies Research Table of Contents due (typed) #12 10/01 Ch-10/11 Pricing #13 10/06 Ch-12 Marketing Channels: Delivering Customer Value #14 10/08 Midterm exam review #15 10/13 Midterm exam #16 10/15 Climate change DVD: Population Paradox #17 10/20 Ch-13 Retailing and Wholesaling #18 10/22 Ch-14: Integrated Marketing Communications #19 10/27 Appendix 1, Marketing Plan, discussion #20 10/29 To Be Announced 5 #21 11/03 Ch-15: Advertising, and Public Relations Professor Okada Mkt Research exercise #2 #22 11/05 Ch-16: Personal Selling/Direct Marketing #23 11/10 Special lecture Green Marketing And greenwashing #24 11/12 Climate Change: Environmental Solutions DVD #25 11/17 Ch-7: Direct and Online Marketing Turn in Marketing Report #26 11/19 Ch-18: Creating Competitive Advantage #27 11/24 Ch-19: The Global Marketplace NO CLASS THURSDAY AND FRIDAY…THANKSGIVING BREAK #28 12/01 Dr Philip Kotler’s views on Marketing (DVD) #29 12/03 Ch-20: Sustainable Marketing & Ethics Professor Okada Mkt research summary #30 12/08 Administrative make-up day #31 12/10 Final exam…last class Tues: 12/15 Final exam (9:45-11:45am) Section 1 Thurs: 12/17 Final exam (9:45-11:45am) Section 2 NOTE: THIS SYLLABUS AND SCHEDULE IS SUBJECT TO CHANGE AT THE DISCRETION OF THE INSTRUCTOR. COMMUNICATIONS WITH YOUR PROFESSOR. Due to the high workload Of classes, it is necessary for you to identify yourself fully when communicating with me. I will need your name, Course number (Bus312) and section number (1,2or 3) in ALL communications. This will help me keep accurate records Of our conversations. Market Research Project: The marketing research report is your opportunity to use your newly acquired marketing skills in analyzing, 6 researching, observing and preparing your thoughts involving a marketing project of your selection. The marketing research report can involve any aspect of SUSTAINABLE (or Green)MARKETING, from analysis of the fundamental principles of marketing (the 4 P’s) to an actual case study of a brand, company, product, distribution or development of a marketing plan for an existing business. CREATIVITY COUNTS IN THIS EXERCISE. The report involves two dimensions: (1) the “product,” or actual academic work (intellectual property) and (2) the “package” or physical form and visual presentation of your academic work. The purpose of including the “package” is to give you actual experience in preparing your work for sale to me, just as if you were preparing a report under real- world conditions. There are several parts of your research report. First is the topic selection, wherein you identify the topic you are interested in studying. This exercise is designed to help you put boundaries on your topic. All to often, students initially select a topic that is too big for the time remaining, or too small with little or no information available. In Chapter 5 you will learn that “defining a problem correctly is half-ways to solving the problem.” Next is the preliminary “Table of Contents,” which helps you put your research topic in perspective, much like a road map for a journey. You may change direction if you find the road you selected is not feasible. Please turn-in a typed copy Of your preliminary T/C, with your name on it!!! Academic Honesty: Because UHM is an academic community with high professional standards, its teaching, research and service purposes are seriously disrupted and subverted by academic dishonesty. Such dishonesty includes cheating and plagiarism, as defined below. Ignorance of these definitions will not provide an excuse for acts of academic dishonesty. 1. Cheating includes but is not limited to giving or receiving unauthorized assistance during an examination; obtaining unauthorized information before it is given; submitting another’s work as one’s own; using prohibited sources of information during an examination; fabricating or falsifying data in 7 experiments and other research; altering answers after an examination has been submitted; falsifying any official University record; or misrepresenting facts in order to obtain exemptions from course requirements. 2. Plagiarism includes but is not limited to submitting in fulfillment of an academic requirement, any work that has been copied in whole or in part from another individual’s work without attributing that borrowed portion to the individual; neglecting to identify as a quotation another’s idea and particular phrasing what was not assimilated into the student’s language and style or paraphrasing a passage so that the reader is misled as to the source; submitting the same written or oral or artistic material in more that one course without obtaining authorization from the instructors involved; or “drylabbing,” which includes obtaining information and using experimental data and laboratory write-ups from other sections of a course or from previous terms. About Your Professor: P.O. Box 25340, Honolulu Hawaii, 96825, 808-226-3948…firstname.lastname@example.org Update 01/01/09 Robert E. Garrity Robert E. Garrity is President of the Japan-America Marketing Institute, a virtual organization founded in 1986 that specializes in international consulting, education and training, seminars, management and marketing opportunities focused on Japan, China and the United States. He was Visiting Professor at the International Institute for Studies and Training (BOEKI KENSHU CENTER) in Shizuoka-ken, Japan, specializing in International Business Strategy and Policy. In addition, Mr. Garrity has been recognized as a "Japan Expert" by the prestigious Association of Asian Studies (AAS). His clients include several Japanese and American telecommunications, hotel, industrial "keritsu" companies and several Japan service corporations dealing in translation, international trade, and Internet operations. He has served as a Director in three Japanese companies, and has worked in consulting positions within those companies. In addition, he is currently aligned with several Chinese companies offering marketing consulting services. Mr. Garrity has taught 200 courses in international marketing and management at the University of Hawaii, and has taught at Chaminade University and the University of Phoenix, Hawaii campus. He is also a certified "online" lecturer in Phoenix's Online MBA program. Furthermore, Mr. Garrity has taught courses in international 8 entrepreneurship at the Japan-America Institute of Management Science (JAIMS), the educational subsidiary of Japan's Fujitsu Ltd, one of its largest computer manufacturers. In addition, he has taught several online courses for the Anaheim University MBA program. He has conducted over 200 different lectures and seminars in China, Japan and the United States in the past ten years on cross-cultural business and management activities, with an increasing focus on strategies in international electronic commerce. Finally, Mr. Garrity has conducted numerous MBA seminars in China sponsored by International East-West University, and was an advisor to the Sun Yat Sen Academy in Honolulu, the only surviving school founded by Sun Yat Sen, the “founder” of modern China. His books include "Introduction to Information Life in the Age of Multimedia(1995) and Small Office, Home Office (SOHO) Operations Handbook" (1997) Both were published in Japan. In addition, he has authored 27 articles on international commerce, published in Japanese business periodicals. He has also provided case studies to "Marketing Mismanagement," (1996) authored by Professor Hisashi Kawakatsu, and provided lecture summaries published in "The Internet Cookbook," authored by Mr. Yoshiharu Takada (1996).In 2002 he edited the English translation of “Introduction to HAIKU”, by Mrs. Tadako Inahata, one of Japan’s leading Haiku poets. Mr. Garrity is celebrating his 53d year of association with Japan by walking a 1500 mile journey around Japan (Oku-no-Hosomichi), made by a famous Japanese poet, Matsuo Basho, in 1689. Mr. Garrity has achieved several honors in writing Haiku poetry, and has presented his works at the past five biannual meetings of the International Haiku Association, the first American ever invited to make such presentations, and his journal was published monthly in the Tokyo "Bonjour" magazine. Mr. Garrity brings a wealth of international executive experience to the table. He is a retired military officer, rising in rank from Private to Major, who was responsible for establishing logistics and distribution policies for 17 Air Force installations in the Pacific region, including the development, allocation, and monitoring of approximately $50 million yearly in the procurement of transportation services throughout the region. He flew 35 combat delivery missions in the Vietnam War, and he developed policies and procedures for the movement of military supplies from Vietnam during the end of the conflict, the orderly closure of six bases in Thailand, the closure of Air Force presence in Taiwan, and the transfer of assets to bases in South Korea and Japan. He was awarded the Bronze Star for his activities in Vietnam. In addition, he developed several new distribution channels to facilitate the timely movement of millions of tons of cargo throughout the region. Major Garrity was also awarded the Department of Defense Cost Reduction Award for contract renegotiations that resulted in an annual $800,000.00 yearly cost reductions in A U.S. Army munitions contract. Upon retirement from the Air force he joined Coca Cola of Hawaii as Distribution Manager, responsible for the timely distribution of soft drink products throughout the 9 state, the military region, and support of several of Coca Cola's international projects. He joined the faculty of the University of Hawaii in 1987. He is currently a member of the faculty of the College of Business Administration’s International Program, identified nationally as one of the Top 20 International Academic Programs in the United States. Mr. Garrity has a presence in both Tokyo and Honolulu, and invests his time in Honolulu, Japan and China. He has extensive cross-cultural experiences - over 50 years of ongoing activities in Japan and Asia. In 2005 Professor Garrity was selected As “Educator of the Year” by Anaheim University(Online).
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