1 BUS 312 PowerPoint Slides Ch 1 Ch 2 Ch 3 Ch 4 Ch 5 Ch 6 Ch 7 Ch 8 Ch 9 Ch 10 Ch 11 Ch 12 Ch 13 Ch 14 Ch 15 Ch 16 Ch 17 Ch by sof13907



BUS 312 PowerPoint Slides

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Ch.   2
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                 Principles of Marketing
                       Fall, 2009

Course Title:               Principles of Marketing (Bus312)
Term:                       Fall, 2009
Professor:                  Robert E. Garrity
Office Hours:               By appointment   Room C-502K
Office Phone:               808-226-3948
Home Phone:                 808-808-842-1367
e-mail:                     garrity@hawaii.edu
Classroom                   Section 1: D-106
                            Section 2: A-301

NO pre-requisite to take the course

Class Meetings: (1) Tu-Th: 9-10:15am
                (2) Tu-Th: 10:30-11:45am
Should we be unable to meet in the classroom due to
unexpected disruption, we will assemble at the large tree in
front of George Hall.

Final exam dates: (1) Tues, Dec 15, 9:45-ll:45am
                  (2) Thurs:Dec 17, 9:45-11:45am

Last day to drop without “W” grade on transcript: 08/31/09
Last day to drop with “W” grade: 09/14/09

Kotler, Principles of Marketing, 13e edition, 2010, either
hard copy or soft copy. Both are the same.

Course Objectives:

1. Acquire a basic understanding of marketing practices,
   theories, principles, foundations, and emerging
   marketing trends, with emphasis on Green marketing and
   possible climate change implications

2. Understand the differences in marketing of service and
   production based enterprises.

3. Apply marketing principles to business organizations
   and develop an appreciation of how these principles are

4. Create an awareness of the evolving “sustainable
   development” concept along with an introduction to
   “green” marketing.

BUS312 will present an introduction to the marketing
function by way of a survey of the various functional areas
relevant to the operation of a production & service

Throughout this course the following fundamental questions
will be explored:

     1.WHO are marketers?
     2.WHAT is marketing?
     3.WHEN does marketing occur?
     4.WHERE does marketing take place?
     5.WHY is marketing necessary?
     6.HOW do marketers make things happen?
     7.IS there a difference between a MARKETER and a
    8. Do Marketers Overdo it?

Grading: Standard A/B/C/D/F system

Course work:                               Points

Midterm Exam                                25
Final exam                                  25
Class presentation                          45
Class participation                          5

                                   Total   100

Please note that attendance is required in compliance with
University policy, and that attendance surveys will be
taken, with points awarded only to those in attendance on
those dates, unless prior excuse is given by the professor.

More than 3 unexcused absences will result in one letter
grade reduction from the students final grads.

Also, chronic lateness, talking in class, or otherwise
detracting from the instructor’s presentation will be
considered when awarding the five points. Eating in the
classroom is discouraged. Chronic lateness and leaving class
during lectures is a problem that might adversely affect
a student’s final grade. Boredom is not a valid reason for
taking a “coffee break” during the lecture.

#1        08/25   Overview of course. TEXT BOOK OVERVIEW
                  Student self-introduction
                  Video on “Creativity”
                  Marketing Department “Pre-Quiz”

#2        08/27   Ch-1:Marketing: Creating and Capturing

              Customer Value

#3    09/01   Ch-2: Company & Marketing Strategy
              Partnering to Build Customer Relationships

#4    09/03   Ch-3: Analyzing the Marketing Environment

#5    09/08   Ch-3: The Marketing Environment (continued)

#6    09/10   Ch-4: Managing Marketing Information
              Research Topic Selection: Oral Presentation

#7    09/15   Ch-5: Consumer Markets & Buying Behavior

#8    09/17   Ch-6: Business Markets $ Buyer Behavior

#9    09/22   Ch-7: Customer-driven Marketing Strategy…

#10   09/24   Ch-8: Products, Marketing Depart
              Professor Okada Mkt Research exercise

#11   09/29   Ch-9: New Product Development and Life
              Research Table of Contents due (typed)

#12   10/01   Ch-10/11 Pricing

#13   10/06   Ch-12 Marketing Channels: Delivering
              Customer Value

#14   10/08   Midterm exam review

#15   10/13   Midterm exam

#16   10/15   Climate change DVD: Population Paradox

#17   10/20   Ch-13 Retailing and Wholesaling

#18   10/22   Ch-14: Integrated Marketing Communications

#19   10/27   Appendix 1, Marketing Plan, discussion

#20   10/29   To Be Announced

#21   11/03     Ch-15: Advertising, and Public Relations
                Professor Okada Mkt Research exercise #2
#22   11/05     Ch-16: Personal Selling/Direct Marketing

#23   11/10     Special lecture Green Marketing
                And greenwashing

#24   11/12     Climate Change: Environmental Solutions DVD

#25   11/17     Ch-7: Direct and Online Marketing
                Turn in Marketing Report

#26   11/19     Ch-18: Creating Competitive Advantage

#27   11/24     Ch-19: The Global Marketplace


#28   12/01     Dr Philip Kotler’s views on Marketing (DVD)

#29   12/03     Ch-20: Sustainable Marketing & Ethics
                Professor Okada Mkt research summary
#30   12/08     Administrative make-up day

#31   12/10     Final exam…last class

Tues: 12/15     Final exam (9:45-11:45am)   Section 1
Thurs: 12/17    Final exam (9:45-11:45am)   Section 2


Of classes, it is necessary for you to identify yourself
fully when communicating with me. I will need your name,
Course number (Bus312) and section number (1,2or 3) in ALL
communications. This will help me keep accurate records
Of our conversations.

Market Research Project:

The marketing research report is your opportunity to use
your newly acquired marketing skills in analyzing,

researching, observing and preparing your thoughts involving
a marketing project of your selection.

The marketing research report can involve any aspect of
SUSTAINABLE (or Green)MARKETING, from analysis of the
fundamental principles of marketing (the 4 P’s) to an actual
case study of a brand, company, product, distribution or
development of a marketing plan for an existing business.

The report involves two dimensions: (1) the “product,” or
actual academic work (intellectual property) and (2) the
“package” or physical form and visual presentation of your
academic work. The purpose of including the “package” is to
give you actual experience in preparing your work for sale
to me, just as if you were preparing a report under real-
world conditions.

There are several parts of your research report. First is
the topic selection, wherein you identify the topic you are
interested in studying. This exercise is designed to help
you put boundaries on your topic. All to often, students
initially select a topic that is too big for the time
remaining, or too small with little or no information
available. In Chapter 5 you will learn that “defining a
problem correctly is half-ways to solving the problem.”

Next is the preliminary “Table of Contents,” which helps you
put your research topic in perspective, much like a road map
for a journey. You may change direction if you find the road
you selected is not feasible. Please turn-in a typed copy
Of your preliminary T/C, with your name on it!!!

Academic Honesty: Because UHM is an academic community with
high professional standards, its teaching, research and
service purposes are seriously disrupted and subverted by
academic dishonesty. Such dishonesty includes cheating and
plagiarism, as defined below. Ignorance of these definitions
will not provide an excuse for acts of academic dishonesty.

    1. Cheating includes but is not limited to giving or
       receiving unauthorized assistance during an
       examination; obtaining unauthorized information before
       it is given; submitting another’s work as one’s own;
       using prohibited sources of information during an
       examination; fabricating or falsifying data in

        experiments and other research; altering answers after
        an examination has been submitted; falsifying any
        official University record; or misrepresenting facts
        in order to obtain exemptions from course

  2. Plagiarism includes but is not limited to submitting in
fulfillment of an academic requirement, any work that has
been copied in whole or in part from another individual’s
work without attributing that borrowed portion to the
individual; neglecting to identify as a quotation another’s
idea and particular phrasing what was not assimilated into
the student’s language and style or paraphrasing a passage
so that the reader is misled as to the source; submitting
the same written or oral or artistic material in more that
one course without obtaining authorization from the
instructors involved; or “drylabbing,” which includes
obtaining information and using experimental data and
laboratory write-ups from other sections of a course or from
previous terms.

About Your Professor:

P.O. Box 25340, Honolulu Hawaii, 96825, 808-226-3948…garrity@hawaii.edu
Update 01/01/09
                        Robert E. Garrity

Robert E. Garrity is President of the Japan-America Marketing Institute, a virtual
organization founded in 1986 that specializes in international consulting, education and
training, seminars, management and marketing opportunities focused on Japan,
China and the United States. He was Visiting Professor at the International Institute for
Studies and Training (BOEKI KENSHU CENTER) in Shizuoka-ken, Japan, specializing
in International Business Strategy and Policy. In addition, Mr. Garrity has been
recognized as a "Japan Expert" by the prestigious Association of Asian Studies (AAS).

His clients include several Japanese and American telecommunications, hotel, industrial
"keritsu" companies and several Japan service corporations dealing in translation,
international trade, and Internet operations. He has served as a Director in three Japanese
companies, and has worked in consulting positions within those companies. In addition,
he is currently aligned with several Chinese companies offering marketing consulting

Mr. Garrity has taught 200 courses in international marketing and management at the
University of Hawaii, and has taught at Chaminade University and the University of
Phoenix, Hawaii campus. He is also a certified "online" lecturer in Phoenix's Online
MBA program. Furthermore, Mr. Garrity has taught courses in international

entrepreneurship at the Japan-America Institute of Management Science (JAIMS), the
educational subsidiary of Japan's Fujitsu Ltd, one of its largest computer manufacturers.
In addition, he has taught several online courses for
the Anaheim University MBA program. He has conducted over 200 different lectures and
seminars in China, Japan and the United States in the past ten years on cross-cultural
business and management activities, with an increasing focus on strategies in
international electronic commerce. Finally, Mr. Garrity has conducted numerous MBA
seminars in China sponsored by International East-West University, and was an advisor
to the Sun Yat Sen Academy in Honolulu, the only surviving school founded by Sun Yat
Sen, the “founder” of modern China.

His books include "Introduction to Information Life in the Age of Multimedia(1995)
and Small Office, Home Office (SOHO) Operations Handbook" (1997) Both were
 published in Japan. In addition, he has authored 27 articles on international
 commerce, published in Japanese business periodicals. He has also provided case
 studies to "Marketing Mismanagement," (1996) authored by Professor Hisashi
 Kawakatsu, and provided lecture summaries published in "The Internet
 Cookbook," authored by Mr. Yoshiharu Takada (1996).In 2002 he edited the
 English translation of “Introduction to HAIKU”, by Mrs. Tadako Inahata, one of
 Japan’s leading Haiku poets.

Mr. Garrity is celebrating his 53d year of association with Japan by walking a 1500 mile
journey around Japan (Oku-no-Hosomichi), made by a famous Japanese poet,
Matsuo Basho, in 1689. Mr. Garrity has achieved several honors in writing Haiku poetry,
and has presented his works at the past five biannual meetings of the International Haiku
Association, the first American ever invited to make such presentations, and his journal
was published monthly in the Tokyo "Bonjour" magazine.

Mr. Garrity brings a wealth of international executive experience to the table. He is a
retired military officer, rising in rank from Private to Major, who was responsible for
establishing logistics and distribution policies for 17 Air Force installations in the Pacific
region, including the development, allocation, and monitoring of approximately $50
million yearly in the procurement of transportation services throughout the region. He
flew 35 combat delivery missions in the Vietnam War, and he developed policies and
procedures for the movement of military supplies from Vietnam during the end of the
conflict, the orderly closure of six bases in Thailand, the closure of Air Force presence in
Taiwan, and the transfer of assets to bases in South Korea and Japan. He was awarded the
Bronze Star for his activities in Vietnam. In addition, he developed several new
distribution channels to facilitate the timely movement of millions of tons of cargo
throughout the region. Major Garrity was also awarded the Department of Defense Cost
Reduction Award for contract
renegotiations that resulted in an annual $800,000.00 yearly cost reductions in
A U.S. Army munitions contract.

Upon retirement from the Air force he joined Coca Cola of Hawaii as Distribution
Manager, responsible for the timely distribution of soft drink products throughout the

state, the military region, and support of several of Coca Cola's international projects. He
joined the faculty of the University of Hawaii in 1987. He is currently
a member of the faculty of the College of Business Administration’s International
Program, identified nationally as one of the Top 20 International Academic Programs in
the United States.

Mr. Garrity has a presence in both Tokyo and Honolulu, and invests his time in
Honolulu, Japan and China. He has extensive cross-cultural experiences - over 50 years
of ongoing activities in Japan and Asia. In 2005 Professor Garrity was selected
As “Educator of the Year” by Anaheim University(Online).

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