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Master of Business Administration-- Marketing Concentration The key center doc


Master+of+Business+Administration%3a+Marketing+Concentration+The+key+to+your+career%0d%0aDepartment+of+Marketing+Louisiana+State+University%0d%0a%0d%0a%0cKEY+ISSUES%0d%0a%ef%82%a8+What+is+marketing%3f%0d%0a%0d%0a%ef%82%a8+Do+you+plan+to+use+marketing+in+your%0d%0a%0d%0acareer%3f+%ef%82%a8+What+are+the+benefits+of+a+marketing+career%3f+%ef%82%a8+What+are+my+marketing+career+options%3f%0d%0a%0d%0a%0cMARKETING+PLANNING+PROCESS%0d%0aMarketing+Goal%2fObjective%2fStrategy+Marketing+Tactics%3a+%2bService+Tactics%3a+Product+People+Price+Process+Place+(Distribution)+Presentation+Promotion+%2bMkIS+Design%0d%0aMarket+Analysis+----Market+Segmentation+Customer+Behavior+Demand+Estimation+%26+Forecast+Marketing+Implementation+Controls%3a+Marketing+Calendar+Marketing+Budget+Timed+Objectives%0d%0a%0d%0aOrganizational+Strategy+----Skills%2fResources+Organizational+Environment+External+Environment+Population+------------Target+Market(s)%0d%0a%0d%0a%0cHow+Marketing+Relates+to+Your+Career%0d%0a%ef%82%a8+Marketing+yourself+within+your+career%0d%0a%ef%82%a8+Developing+a+Marketing+Orientation+%ef%82%a8+Marketing+your+work+unit%0d%0a%0d%0a%ef%82%a8+Marketing+as+a+general+management%0d%0a%0d%0aresponsibility+%ef%82%a8+Managing+inter-firm+alliances+%ef%82%a8+Functional+marketing+positions%0d%0a%0d%0a%0cBenefits+of+a+Marketing+Career%0d%0a%ef%82%a8+Provide+service+to+others%0d%0a%0d%0a%ef%82%a8+Relate+your+organization+to+the+world%0d%0a%ef%82%a8+Enjoy+an+entrepreneurial+job+%ef%82%a8+Connect+to+people+%ef%82%a8+Earn+rewards+for+performance%0d%0a%0d%0a%0cThe+Role+of+Marketing%0d%0a%e2%80%9c%e2%80%a6the+business+enterprise+has+two+%e2%80%93+and+only+these+two+%e2%80%93+basic+functions%3a+marketing+and+innovation%e2%80%a6%e2%80%9d%0d%0a-Peter+Drucker%2c+Management+(1973)%2c+p.+6%0d%0a%0d%0a%0cMarketing+Career+Paths%0d%0a%ef%82%a8+%ef%82%a8+%ef%82%a8+%ef%82%a8+%ef%82%a8%0d%0a%0d%0aAdvertising+Direct+Marketing+Brand+Management+Public+Relations+Sales+%26+Sales+Management+%ef%82%a8+Marketing+Models+%26+Systems+Analysis+%ef%82%a8+Distribution+Channel+Management%0d%0a%0d%0a%ef%82%a8+International+Marketing+%ef%82%a8+Marketing+Research+%ef%82%a8+New+Product+Planning+%ef%82%a8+Retail+Management+%ef%82%a8+E-Commerce+%ef%82%a8+Business-to-Business%0d%0a%0d%0aMarketing+%ef%82%a8+Services+Marketing%0d%0a%0d%0a%0cMarketing+Career+Paths%3a+Compensation%0d%0a%ef%82%a8+Advertising%0d%0a%e2%80%93+Account+Supervisor+-+%2456-90K%0d%0a%0d%0a%ef%82%a8+Direct+Marketing%0d%0a%e2%80%93+Consumer+Catalog+Marketing+Manager+-+%2451-92K%0d%0a%0d%0a%ef%82%a8+Brand+Management%0d%0a%e2%80%93+Asst.+Product+Mgr.+-+%2440-60K+%e2%80%93+Product%2fBrand+Mgr.+-+%2460-92K%0d%0a%0d%0a%ef%82%a8+Public+Relations%0d%0a%e2%80%93+Corp.+PR+Director+(6+yrs+exp)+-+%2462K+%e2%80%93+Freelance+PR+Mgr+-+%2417K+%26+up%0d%0a%0d%0a%ef%82%a8+Sales+%26+Sales+Management%0d%0a%e2%80%93+Manufacturer%e2%80%99s+Sales+Representative+-+%2435-50K%2b+%e2%80%93+Regional+Sales+Manager+-+%2480-125K%0d%0a%0d%0a%ef%82%a8+Marketing+Models+%26+Systems+Analysis+%ef%82%a8+Distribution+Channel+Management%0d%0a%0d%0a%0cMarketing+Career+Paths%3a+Compensation+2%0d%0a%ef%82%a8+International+Marketing+%ef%82%a8+Marketing+Research+%e2%80%93+Mktg+Research+Analyst+-+%2450-65K+%e2%80%93+Mktg+Research+Director+-+%2475-200K+%ef%82%a8+New+Product+Planning+%ef%82%a8+Retail+Management+%e2%80%93+Dept.+Store+Manager+-+%2442-90K+%e2%80%93+General+Merchandise+Manager+-+%2471-150K+%ef%82%a8+E-Commerce%0d%0a%0d%0a%ef%82%a8+Business-to-Business+Marketing%0d%0a%ef%82%a8+Services+Marketing%0d%0a%0d%0a%0cEXAMPLE%3a+SALES+MANAGEMENT+POSITION+WITH+COMMUNICATIONS+FIRM%0d%0a%0d%0a%0c%0c%0cEXAMPLE%3a+MARKETING+MANAGEMENT+POSITION+WITH+HIGH+TECH+FIRM%0d%0a%0d%0a%0c%0cEXAMPLE%3a+MARKETING+INFORMATION+SYSTEMS+CONSULTANT%0d%0a%0d%0a%0cEXAMPLE%3a+MARKETING+RESEARCH+POSITION%0d%0a%0d%0a%0c%0c%0c%0cMBA+Marketing+Concentration%0d%0aConsumer+Behavior+or+Promotion+3+hrs+MKT+XXX+Marketing+Elective+3+hrs%0d%0a%0d%0aBusiness%2fMarketing+Research+3+hrs%0d%0aMKT+7300%2f01+Services+Marketing+3+hrs%0d%0a%0d%0aYYY+XXX+Approved+Elective+3+hrs%0d%0a%0d%0aPossible+Electives%3a+Internet+Marketing+Marketing+Strategy+Marketing+Independent+Study+Psychology+Sociology%0d%0a%0d%0a%0cPrimary+Course+Availability%0d%0aFALL+BADM7477+BUSINESS+RESEARCH+MKG+7160%2f61+SERVICES+MARKETING%0d%0a%0d%0aSPRING+MKT+7120%2f21+CONSUMER+BEHAVIOR+Or+MKT+7140%2f41+PROMOTION%0d%0a%0d%0a%0cMBA%2fMktg.+Marketing+Electives%0d%0aMARKETING%3a%0d%0aMKT+4440+(Marketing+on+the+Internet)+MKT+7477+(Directed+Studies)+AS+APPROVED%3a+Psychology+%e2%80%93+examples%3a+PSYC+4038+Emotion+%26+Motivation+(Prereq.+PSYC+2000+or+equivalent)+PSYC+7030+Cognitive+Basis+of+Behavior+(Consent+of+instructor)+PSYC+7040+Social+Basis+of+Behavior+(Consent+of+instructor)+Sociology+%e2%80%93+examples%3a+SOCL+4611+Attitudes+and+Attitude+Change+(Prereq.+SOCIL+3601+or+equivalent)+SOCL+4631+Social+Networks+and+Society+(Prereq.+Socl+2001+or+equivalent)%0d%0a%0d%0a%0cMBA+Internal+Audit+Concentration+with+Services+Marketing+Empha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