Advertiser’s Media Kit 2009 AANMA Celebrates 22 Years of Helping America Breathe Easier Allergy & Asthma Network Mothers of Asthmatics (AANMA) is the leading non- profit organization dedicated to eliminating suffering and death due to asthma, allergies and related conditions. We’re helping America breathe easier . . . one family at a time. AANMA’s core areas of expertise are education, advocacy and community outreach. Education: AANMA’s flagship publications – Allergy & Asthma Today magazine and The MA Report newsletter – and Web site (breatherville.org) are consumer lifelines to medical news and healthy living. We give families practical resources they can use at home and in the medical care setting. Advocacy: AANMA’s campaign to ensure students’ rights to carry and use lifesaving asthma and anaphylaxis medications at school – signed into law by President Bush in 2004 and implemented in more than 40 states – won the prestigious 2006 Summit Award from the American Society of Association Executives and The Center for Association Leadership. • AANMA recently convened the MDI Transition TEAM, a working group of patient and professional healthcare associations and pharmaceutical manufacturers, to help patients make a smooth and safe transition from CFC-propelled metered-dose inhalers (MDIs) to HFA MDIs and other alternate medications. • AANMA’s Consumer Health Alliance for Safe Medication (CHASM) is working to protect patient access to safe, effective FDA- approved nebulizer medications and educate patients, medical care providers, legislators and government agency representatives about the issue. Outreach: AANMA’s outreach service coordinators, volunteers work directly with families across the country and educate local organizations about asthma and allergies. • AANMA’s “Allergies & Asthma At School” kit provides tools students and families can use to keep schools healthy places to learn. • “Respirando con AANMA,” a culturally competent Spanish newsletter, educates Hispanic families living with allergies and asthma. • AANMA’s annual Breathing Matters™: Advocacy Conference and Asthma Awareness Day Capitol Hill events highlight emerging allergy and respiratory issues. • AANMA responds directly to patient concerns by phone and e-mail through our “Ask AANMA” information service. 2751 Prosperity Avenue, Suite 150 Fairfax, Virginia 22031 Tel: 800.878.4403 or 703.641.9595 Fax: 703.573.4403 Web site: breatherville.org A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T Editorial Mission Allergy & Asthma Today helps consumers create a healthier tomorrow with timely, practical and medically accurate strategies to overcome, not just cope with, asthma and allergies. We offer consumer-friendly resources and advice to help families make informed decisions. Editor in Chief Nancy Sander, president and founder of AANMA, is editor in chief of Allergy & Asthma Today magazine. Ms. Sander is a prolific writer of asthma and allergy publica- tions, children’s books and videos. She is a frequent speaker at conferences nationwide and testifies at the national and state levels on patient rights to safe, reli- able medications and health care. Ms. Sander also participates on asthma- and allergy-relat- ed committees, boards and government panels, including G American Academy of Allergy, Asthma & Immunology: Assessment of Ozone-Depleting Agents Committee and Lay Charitable Organizations Committee G American College of Allergy, Asthma & Immunology: Public Relations Committee G National Institutes of Health, National Heart, Lung, and Blood Institute: National Asthma Education and Prevention Program Coordinating Committee G U.S. Environmental Protection Agency: Indoor Air Quality Partners G U.S. Food and Drug Administration: Allergenic Products Advisory Committee, Pulmonary-Allergy Drugs Advisory Committee, and Office of Special Health Issues. Editorial Staff AANMA’s talented columnists work with our members and experts in the field to develop content that meets consumer needs. AANMA Medical Editors – a panel of highly qualified asthma and allergy medical profession- als and consumer advocates – ensure all content is medically accurate and relevant to our core audience. A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T 1 Audience and Features Families who read Allergy & Asthma Today are interested in what you have to say! 99% have at least one person in their house- hold with asthma 57% 97% have at least one person in their house- hold with allergies indicated they trust a company more 83% have children living in their household after seeing an 58% asked their healthcare provider about a advertisement in medication they saw advertised in Allergy & Asthma Today Allergy & Asthma Today 46% purchased a product in the last 12 months after seeing it advertised in Allergy & Asthma Today 78% hold at least a 4-year college degree 29% completed a post-graduate degree $109,000 average household income 45.3 years average age Source: 2006 survey of Allergy & Asthma Today readers. Circulation 100,000 + “ I have been receiving the AANMA magazine for some time now and I take it to the doctor’s office if I want to 50% 35% ” explore a new medication. Families Professional Members Laura Sepulveda San Antonio, TX 10% 5% School Nurses AANMA Community Volunteers 2 A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T “ I so look forward to getting my AANMA magazine. The information is informa- tive and helpful, and it is reassuring to Departments know that I am not alone in my struggle with my daughter’s asthma. Thank you ” for all that you do for families dealing AANMA Challenge with asthma and allergies! Tips for patients and Danielle Driscoll healthcare providers on how to “live smarter, not Columbus, OH harder” I found a copy of your magazine in my “ News2Use Recent asthma and doctor’s office. It was an answer to a allergy research prayer. My son has severe asthma and I’ve been looking for a support group in my area but can’t find one. I know now ” Para Respirar Mejor Spanish-language articles that I am not alone. (part of AANMA’s Hispanic Rhonda Rodgers Outreach Program) Quitman, AR Advocates In Action “ Local, state and national Thank you for opening up a whole new advocacy successes world of information to me and my family. I never knew how much I needed Medical News to learn about asthma until my son was Breaking news and diagnosed. I love your mailings! It’s great medical terms in reading how others have learned to live ” language patients can use an active life. Diane Tompkins Bay Shore, NY All In Good Taste Food allergy research, tips and recipes Federal Page Updates on government 2007 health initiatives and regulations Davey Awards AANMA’s “Home for the Holidays” article (Fall 2006 Allergy & Asthma Today) was selected by the International Academy for the Visual Arts as a 2007 Davey Award winner for individual achievement in illustration. In the multi-page cate- gory, AANMA’s article “Good Food and Lots of Play” (Spring 2007, Allergy & Asthma Today) also received a Davey Award. The Davey Awards honor exclusively the achievements of creative work based on the strength of the “big idea” behind them. A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T 3 Advertising Rates and Requirements 2009 Advertising and Publication Calendar ISSUE Ad Close Date Ad Materials Due Date Publication Date Winter December 5, 2008 December 12, 2008 January 26, 2009 Spring March 13, 2009 March 20, 2009 April 20, 2009 Summer June 5, 2009 June 12, 2009 July 13, 2009 Fall September 11, 2009 September 18, 2009 October 19, 2009 2009 Advertising Rates Contact Information Please note: All rates are NET to AANMA and do not include any additional agency fees. Rates are subject to change. For questions regarding special insertions or 4 COLOR 1x Insertion 2x Insertion 3x Insertion 4x Insertion placements and any other 1 Page $6,310 $6,170 $6,030 $5,890 information, contact: 2/3 Page $4,640 $4,555 $4,470 $4,385 James Byles 1/2 Page $3,800 $3,710 $3,620 $3,530 Advertising Director 1/3 Page $2,530 $2,475 $2,420 $2,370 Allergy & Asthma Today 1/6 Page $1,260 $1,230 $1,200 $1,170 2751 Prosperity Avenue Suite 150 B&W 1x Insertion 2x Insertion 3x Insertion 4x Insertion Fairfax, VA 22031 Phone: 202.973.6448 1 Page $4,420 $4,325 $4,230 $4,140 Fax: 202.318.7653 2/3 Page $3,540 $3,460 $3,380 $3,300 email@example.com 1/2 Page $2,650 $2,590 $2,530 $2,485 1/3 Page $1,790 $1,750 $1,700 $1,665 1/6 Page $885 $865 $840 $820 SPECIAL 1x Insertion 2x Insertion 3x Insertion 4x Insertion Cover 2 $7,540 $7,385 $7,230 $7,075 Cover 3 $6,850 $6,700 $6,570 $6,430 Cover 4 $7,425 $7,280 $7,130 $7,000 AANMA Challenge $7,425 $7,280 $7,130 $7,000 Advertisement Sizes Full Page 7.000” x 9.375” 1/3 Page Horizontal 7.000” x 3.000” Full Bleed 8.250” x 10.750” 1/3 Page Vertical 2.125” x 9.375” Trim 8.000” x 10.500” 1/3 Page Square 4.500” x 4.500” 2/3 Page Vertical 4.500” x 9.375” 1/6 Page Vertical 2.125“ x 4.500” 1/2 Page Horizontal 7.000” x 4.625” 1/2 Page Vertical 3.375” x 9.375” 4 A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T Design Specifications and Digital Requirements PDF is the required file format for • Advertiser-supplied disks must be printing complications that may arise Allergy & Asthma Today materials. accompanied by a color-accurate due to receipt of nonconforming • Must be high-resolution/press- proof with specs. materials. optimized PDF files. • Linescreen should be at 133. Live Advertising materials should be Handling and Disposition of matter should be .25" from trim. shipped to: Advertising Materials Must include crop marks. AANMA All advertising materials should be • All photos/halftone images must be Attn: Managing Editor shipped securely packed and at least 300 dpi and sized at 100% 2751 Prosperity Ave., Suite 150 identified as to issue(s) of insertion, for best printing results. Fairfax, VA 22031 advertiser, agency of record and • Four-color ads must have all images 800.878.4403 any special instructions. Materials converted to CMYK. RGB and received for insertion will not be Pantone spot colors are not All advertiser-supplied materials are released until after publication of acceptable. presumed to be correct and in accor- issue. Requests for return of materials • All fonts must be embedded in the dance with stated requirements. must be done in writing. PDF and be Type 1. Publisher will not be held liable for Advertising Criteria Allergy & Asthma Today magazine is the official avoidance or other accepted allergy and asthma publication of Allergy & Asthma Network Mothers management tools. of Asthmatics (AANMA). AANMA is committed to G Advertisements may not make negative providing its members with truthful and scientifically statements about a competitor's product. G Advertised products must make no written or supportable advertising, information and editorial content. To that end, AANMA is selective in the number and types of advertisements accepted. visually implied health claims that cannot be Advertisements that adhere to the following criteria scientifically substantiated. Advertisements that will be accepted: include scientific or medical claims should include appropriate footnotes/references, and G Advertising content for pharmaceuticals, advertisers must provide AANMA with scientific devices, or household products should advance or medical materials that support any claims. G Advertisements should look different enough patient understanding of what the product is and how it fits into the medical or practical treatment of their condition. Advertisers are from editorial pages that readers can tell the cautioned against using highly technical difference. Any advertisement that resembles an terminology, slang or obscure language. Two editorial story or feature should be labeled with examples of commonly used but frequently “Advertisement” at the top of each page in type misunderstood terms include “controller” when as prominent as the magazine's normal body referencing medications taken daily or “rescue” type. for medications taken to prevent exercise- induced asthma, to treat early warning All advertising is subject to preapproval by AANMA, symptoms or to halt sudden life-threatening the Allergy & Asthma Today review board and/or episodes of asthma. medical advisory board. AANMA may reject or cancel AANMA will work with advertisers – at no cost any advertising for any reason at any time. – on language that accomplishes our mutual goals of patient education and assistance. Allergy & Asthma Today and AANMA make no claims or endorsements about products, services, or therapies G Advertisements may not state or imply through advertised and encourage readers to contact graphic images that use of a product or advertisers to ask questions about products and medication will eliminate the need for allergen services offered. A L L E R G Y & A S T H M A T O D AY A D V E RT I S E R ’ S M E D I A K I T 5 Allergy & Asthma Network Mothers of Asthmatics 2751 Prosperity Avenue, Suite 150 Fairfax, Virginia 22031 800.878.4403 • breatherville.org AANMA is a 501(c)(3) tax-exempt nonprofit organization. Your donation is tax deductible to the extent of the law.
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