Canadian Advertising Industry Resources - PowerPoint

							Canadian Advertising
 Industry Resources
      Wednesday, June 8, 2005

          Jo-Ann McQuillan
Director of Information & Communications
       What we will cover today:
•   Canada and Canadians
•   Advertising in Canada
•   Advertising information professionals
•   Advertisers and ad agencies
•   Advertising Standards
•   Canadian advertising resources
               Oh Canada!

• Government of Canada (www.gc.ca)
• Canadian Marketing Pocket Book
 (ISBN: 1-84116-148-9 available through ICA or
 WARC)
                     Canadians
• Statistics Canada: Canadian Statistics
  (www40.statcan.ca/l01/cst01/)

• Statistics Canada: Community Profiles
  (www12.statcan.ca/english/profil01/PlaceSearchForm1.cfm)

• Sex in the Snow
  (ISBN: 0-670-87173-7)

• Fire and Ice (ISBN: 0-14-301422-6)
      Advertising in Canada
• Global networks vs.. the independents
• Creative adaptation & media placement
• The crisis of foreign creative
     Information Professionals 2001
• MacLaren McCann      • Cossette (Quebec)
• Leo Burnett          • Quarry Integrated
• J. Walter Thompson
• Young & Rubicam
• HYPN (PHD)
• Publicis
    Information Professionals 2005
• Leo Burnett
• Young & Rubicam
• Arnold Worldwide
      Challenges for Info Pros
• six time zones
• two official languages
• advertising in many languages
• scarce resources
• lack of community
• need to educate our new peers
       Canadian Advertisers
• Association of Canadian Advertisers (ACA)
  (www.aca-online.com)

• National List of Advertisers (Rogers Media;
  ISSN 0771577, $211.00, Order 1-800-265-3561)
           Advertising Agencies
• ICA Member List (www.ica-ad.com/members)
• Agencysearch.ca (www.agencysearch.ca)
• Strategis - Ad industry profile
  (http://strategis.ic.gc.ca/epic/internet/inas-sp.nsf/en/Home)
• Statistics Canada: Annual Survey of Advertising &
  Related Services (www.statcan.ca/cgi-
  bin/imdb/p2SV.pl?Function=getSurvey&SDDS=2437&lang=en&d
  b=IMDB&dbg=f&adm=8&dis=2)
        Advertising Agencies
• Big Book
 (http://directories.marketingmag.ca/bigBookSearch.do?t
 ask=displaySearch)
• Annual Agency Rankings, Breakouts &
  Family Trees
 (www.marketingmag.ca/magazine/current/agency_repor
 t/article.jsp?content=20050620_69163_69163)
            Did you know?
• The Province of Quebec does not permit
  advertising to kids
• No tobacco sponsorship of sports or cultural
  events is allowed
• Bilingual packaging is mandatory
• In Canada, it is illegal to advertise DTC
  pharma products
           Ad Standards Canada (ASC)
• Canadian Code of Advertising Standards
  (www.adstandards.com/en/Standards/canCodeOfAdStandards.asp)

• Gender Portrayal Guidelines
  (www.adstandards.com/en/Standards/genderPortrayalGuidelines.asp)

• Broadcast Code for Advertising to Children
  (www.adstandards.com/en/clearance/clearanceAreas/broadcastCodeForAdve
  rtisingToChildren.asp)

• Advertising Complaints Report
  (www.adstandards.com/en/Standards/report.asp)
     Advertising Laws




(http://www.aca-online.com/publications/)
        Adspend & Market Share
• Nielsen Media Research
 (www.nielsenmedia.ca)
• ZenithOptimedia
 (www.zenithoptimedia.com)
• WARC
 (www.warc.com)
• TVB
 (www.tvb.ca)
           Media Research
• Canadian Media Directors Council. Media
  Digest (www.cmdc.ca/mediadigest.html)
• Canadian Advertising Rates & Data (CARD)
  (www.cardmedia.com)
• Ethnic Media Sources (www.cardmedia.com)
• Media in Canada (www.mediaincanada.com)
• Media Agency Rankings (www.marketingmag.ca)
          Market Research
• CAMRO + PMRS = MRIA
 (www.mria-arim.ca)

• Canadian Advertising Research Foundation
 (www.carf.ca)
                    Polling
•   Environics (http://erg.environics.net)
•   Decima (www.decima.com)
•   Ipsos Canada (www.ipsos.ca)
•   Pollara (www.pollara.ca)
•   Leger Marketing (www.legermarketing.com)
      Audience Measurement
• Print Measurement Bureau (www.pmb.ca)
• Bureau of Broadcast Measurement
 (www.bbm.ca)
• NADBank (www.nadbank.com)

• Combase (www.combase.ca)
• Canadian Outdoor Measurement Bureau
 (www.comb.org)
              Industry Awards
• Ace Awards
  (www.geocities.com/ace_award)
• Ad and Design Club
  (www.theadcc.ca/6_awards/6_0.html)
• Ad Rodeo (Anvil Awards)
  (www.adrodeo.com)
• Applied Arts
  (http://appliedartsmag.com)
• BESSIES (www.tvb.ca/bessies.htm)
            Industry Awards
• CASSIES (www.cassies.ca)
• Crystals (www.rmb.ca)
• Digital Marketing Awards
  (www.marketingmag.ca, under events)
• Extras (www.prixextraawards.com)
• Gold Ribbon
  (www.cab-acr.ca, About the CAB - Awards)
• ICE Awards (www.iceawards.com)
• Le Coq D'or (www.pcm.qc.ca)
           Industry Awards
• Lotus (www.lotusawards.bc.ca)
• Maggies (www.wpa-online.org)
• Marketing Awards (www.marketingmag.ca, under
  events)
• Media Innovation Awards
  (www.marketingmag.ca, under events)
• Package Design Awards
  (www.marketingmag.ca, under events)
• PPAC Image Awards (www.promocan.com)
           Industry Awards
• Promo Awards (www.marketingmag.ca, under events)
• RSVP Awards (www.the-cma.org, under events)
• The Mobius (www.mobiusawards.com)
• TVB Retail Commercial Awards
  (www.tvb.ca/retailawards.htm)
• Grafika (www.infopresse.com/prixgrafika French)
                 Magazines
•   Marketing Magazine (www.marketingmag.ca)
•   Strategy Magazine (www.strategymag.com)
•   Playback Magazine (www.playbackmag.com)
•   Blitz (www.blitzmagazine.com)
•   Direct Marketing News (www.dmn.ca)
•   Media in Canada (www.mediaincanada.com)
•   Adnews (www.adnews.com)
•   Pubzone (www.pubzone.com)
            French Magazines
•   Infopresse (www.infopresse.com)
•   AMPQ (www.ampq.com)
•   Grafika (www.okgrafika.com)
•   Grenier aux nouvelles (www.grenier.qc.ca)
         Industry Associations
• Institute of Communications & Advertising
  (www.ica-ad.com)
• Association of Canadian Advertisers
  (www.aca-online.com)
• Canadian Marketing Association
  (www.the-cma.org)
• L’Association des agences de publicité du
  Québec (AAPQ) (www.aapq.qc.ca)
        Industry Associations
• Radio Marketing Bureau (www.rmb.ca)
• Television Bureau of Canada (www.tvb.ca)
• Canadian Newspaper Association
  (www.cna-acj.ca)
• Internet Advertising Bureau
  (www.iabcanada.com)
       Industry Associations
• Magazines Canada (www.magazinescanada.ca)
• Promotions Canada (www.promotionscanada.com)
• Advertising Standards Canada
  (www.adstandards.com)
• Concerned Children’s Advertisers
  (www.cca-canada.com)
    Government Advertising
• Public Works & Government Services
  Canada (www.pwgsc.gc.ca)
• MERX (www.merx.com)
• Gomery Commission (www.gomery.ca)
         Essential Publications
• Sex in the Snow (ISBN: 0-670-87173-7)
• Fire and Ice (ISBN: 0-14-301422-6)
• Excellence in Brand Communications
  (ISBN: 0-9697881-9-3)

• Canadian Marketing Pocket Book (ISBN: 1-84116-148-9)
• ICA Publications (www.ica-ad.com/prefbooks/sub_main.html)
• ACA Publications (www.aca-online.com/Publications/)
        Essential Publications
• The Big Book
  (http://directories.marketingmag.ca/bigBookSearch.do?t
  ask=displaySearch)
• National List of Advertisers (Rogers Media;
  ISSN 0771577, $211.00, Order 1-800-265-3561)
• DM Sourcebook
  (www.dmn.ca/Directories/directories.htm)
• Media Digest (www.cmdc.ca/mediadigest.html)
• Infopresse Directories (www.infopresse.com)
                      Archives
•   Eloda (www.eloda.com)
•   TVB (www.tvb.ca)
•   RMB (www.rmb.ca)
•   Nielsen SpotWatch
    (http://www.nielsenmedia.ca/English/services_en.html,
    description of service)
Please feel free to contact me.

      Jmcquillan@ica-ad.com