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					                                            2009
                                            Advertising
                                            Rates

                                                       • Retail
                                                    • Preprints
                                                      • Online
                                              • Niche Products
                                          • Database Marketing




Our family of products and services
designed to target your best customers.

                                                                  LV5027
Looking to reach your                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The goaltoofbe toadvertising department of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 the Kalamazoo Gazette for 2009

best prospects?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               continues         connect advertisers with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              products and services to sell – with readers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              who need or want to buy.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2009 is a very exciting time to be in the
Kalamazoo Gazette                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             newspaper business – because we aren’t
Southwest Michigan’s first                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    just selling newspaper advertising anymore!
choice for local news,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The Kalamazoo Gazette offers you a variety
information and advertising.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  of products which can be used to create an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              effective media strategy for your business.
Hometown Gazettes/
Portage Gazette/CityLife/                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     When you are looking to reach your best
Commercial-Express                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            prospects, consider targeting your
Geographically targeted weekly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                advertising messages by household-specific
newspapers, delivered to virtually                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            demographics, geography or even lifestyle
         every household in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   with the multi-media family of products
                Southwest Michigan.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           provided by the Kalamazoo Gazette.

                                  mlive.com
                                  Michigan’s most
                                  visited Web site, delivering more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Target your best audience
                                  than 70 million page views each                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         by lifestyle with these
                                  month. The online home of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           specialty magazines
                                  Kalamazoo Gazette.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LakeLife Magazine Make a splash!
Zero in on your best prospects with direct                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Seasonal magazine delivered to over
mail and custom publications                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              15,000 area homeowners on lakes.

Direct Mail Use the most up-to-date and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Your Home Southwest Michigan
powerful database available to create and target                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The only local home and lifestyle
your direct mail projects.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                magazine, delivered 6 times per year to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          over 17,000 homeowners.
Preprinted Inserts Target your customers or
reach new ones; preprints are delivered daily with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Generations
the Kalamazoo Gazette and Hometown weekly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Southwest Michigan’s active senior
newspapers to more than 250,000 readers.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  publication. Included in the Kalamazoo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Gazette on the last Saturday each
Custom Publications Quality                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               month.
printing at affordable prices no
matter the project!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Special Sections
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Reach your best prospects with our
Super Savings Monthly coupon                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              targeted sections and features. More
book offering thousands of dollars in
savings each month in print and                                                                                                                                                                                                                                                                                                                                                                                       WMU & K-COLLEGE CAMPUS KALAMAZOO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   1710-C WEST MAIN STREET
                                                                                                                                                                                                                                                                                                                                                                                                                                                               381-7272 (PAPA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SOUTH PORTAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2003 W. CENTRE AVENUE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       327-7272 (PAPA)                                                                                                                                                                                                     BUY ONE,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       THURSDAY ONLY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Carryout Only
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               For A Limited
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               TIme Only
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          than 200 each year specifically designed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         GET ONE FREE



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          for unique audiences.
                                                                                                                                                                                                                                                                                                                                                                                                                                           COMSTOCK – RICHLAND AREA                                                                                                                                                                                                                                     PORTAGE
                                                                                                                                                          Better Ingredients.                                                                                                                                                                                                                                                                                                  5585 GULL ROAD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          THURSDAYS!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ay apply . Customer responsible for all applicable taxes.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          5140 S. WESTNEDGE AVENUE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Offer good for a limited time at participating Papa John




                                                                                                                                                             Better Pizza.                                                                                                                                                                                                                                                                                       345-7272 (PAPA)                                                                                                                                                                                                        343-7272 (PAPA)                                                                                                                                                                                                Buy any Medium, Large or Extra Large Pizza
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 at Regular Menu Price,




online.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            get 2nd of Equal or Lesser Value

                                                                                                                                                                                                                  DELIVERY AND CARRYOUT                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        s res
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      FREE! THURSDAY ONLY.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Coupon Required. Expires 12/31/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ’




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2932988-01



                                                                                                                                                     PICK YOUR DEAL!                                                                                                                                                                                        FAMILY SPECIAL                                                                                                                                                                                                                                                                            PERFECT PAIR                                                                                                                                                                                                                                   PAPA'S COMBO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           EXPIRES 8/31/07. COUPON REQUIRED.


                                                                                                                                               ONE LARGE   ONE LARGE                                                                                                                                                                                  MEDIUM    LARGE                                                                                                                                                                                                                                                                         2 MEDIUM      2 LARGE                                                                                                                                                                                                                            LARGE 2 TOPPING
                                                                                                                                               1 TOPPING   2 TOPPING                                                                                                                                                                                                                   One Medium,                                                            One Large,
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2 Topping Pizza &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1 TOPPING    1 TOPPING                                                                                                                                                                                                                                PIZZA &
                                                                                                                                                                                                                                                                                                                                                                                       2 Topping Pizza &
                                                                                                                                                 PIZZA       PIZZA                                                                                                                                                                                                                     One Medium                                                             One Large Any                                                                                                                                                                     PIZZAS       PIZZAS                                                                                                                                                                                                                             2-20 OZ. COKES
                                                                                                                                                                                                                                                                                                                                                                                       Specialty Pizza                                                        Specialty Pizza

                                                                                                                                              $
                                                                                                                                                      899 or 999
                                                                                                                                                           $
                                                                                                                                                                                                                                                                                                                                                                                                 1799 $2099 14 17
                                                                                                                                                                                                                                                                                                                                                                                                            $ 99 $ 99                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       $
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1399
                                                                                                                                                                                                                                                                     ay apply . Customer responsible for all applicable taxes.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ay apply . Customer responsible for all applicable taxes.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ay apply . Customer responsible for all applicable taxes.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ay apply . Customer responsible for all applicable taxes.
                                                                                   Offer good for a limited time at participating Papa John




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Offer good for a limited time at participating Papa John
                                                                                                                                                                                                                                                                                                                                 Offer good for a limited time at participating Papa John




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Offer good for a limited time at participating Papa John




                                                                                                                                                                              (899AA)                                                      (999AA)                                                                                                                       $                                                         (179AA)                                                          (2099AA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           (1499AA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              or                                         (1799AB)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  (1399AA)
                                                                                                                                                     Large - Original, Thin or Whole
                                                                                                                                                     Wheat Crust (Pan Pizza Extra)                                                                                                                                                                                                                                                                 or                                                                                                                                                                                             Large - Original, Thin or Whole Wheat Crust                                                                                                                                                                                                          Large - Original, Thin or Whole Wheat Crust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     (Pan Pizza Extra)
                                                                                                                                                                                                                                                                                                                                                                                             Large - Original, Thin or Whole Wheat Crust (Pan Pizza Extra)                                                                                                                                                                                                      (Pan Pizza Extra)
                                                                                                                                                                Coupon Required. Expires 12/31/08                                                                                                                                                                                                     Coupon Required. Expires 12/31/08                                                                                                                                                                                                               Coupon Required. Expires 12/31/08                                                                                                                                                                                                                    Coupon Required. Expires 12/31/08
                                                                                                                     s res                                                                                                                                                         m                                                                               s res                                                                                                                                                         m                                                                               s res                                                                                                                                                         m                                                                                      s res                                                                                                                                                             m
                                                                                                                                              ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges                                                                                                                      ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges                                                                                                                      ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges                                                                                                                            ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
                                                                                                           ’




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ’
                                                                                                                                                                                                                                                                                                                                                         ’




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ’




Sticky Notes Your message on
the front page of the Kalamazoo                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          We want to help you make strategic
Gazette! High visibility and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             media placement decisions which will maximize
exclusivity!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the return on your advertising investment.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Call 269-388-8463 to arrange for a free media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         analysis.

    Contents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Hometown Gazettes, Portage Gazette,
    Retail Advertising Rates/Color Rates ................................. 3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         CityLife & Commercial-Express ............................................ 9
    Frequency Rates/Special Rates ............................................ 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Direct Mail/Database Marketing ..................................... 12
    Space & Copy Deadlines ......................................................... 5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               mlive.com .................................................................................... 13
    Niche Products/Magazine Publications........................... 6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ad Design & Transmission Information......................... 14
    2009 Special Sections............................................................... 7                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Advertising Policies................................................................. 15
    Pre-Printed Inserts...................................................................... 8                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Contact Information ............................................................... 16

2
Retail ROP Rates
Use the rates below for full run ROP (Run of Press) products of the Kalamazoo Gazette, if you have a
local storefront presence and have not been established in the national or classified category.
Investment levels indicate an annual investment in Kalamazoo Gazette products. An advertiser has
twelve months to fulfill the investment                        INVESTMENT LEVELS:
agreement. Advertisers on ROP Investment
Level contracts may run in any product of the
Gazette without signing a separate agreement.                            D                  C                    B                    A
All products (including mlive.com) count             $750         $5,000         $27,000        $117,000
towards contract fulfillment except direct          $1,500        $10,000        $47,000        $167,000
mail postage.                                       $3,000        $17,000        $77,000        $227,000


Retail Advertising - Annual Dollar Volume Rates
                                                          Mon Tues Wed                    Thurs Fri Sat                      Sunday
   (NET) SINGLE         INVESTMENT LEVELS            Section A     Other Section    Section A   Other Section    Section A/Local Other Section
   INSERTION
   RATES                    Open                      $39             $34            $44            $39             $53              $48
   (per col. inch)             $750                   $32             $29            $35            $32             $44              $41
                        D      $1,500                 $31             $28            $34            $31             $43              $40
                               $3,000                 $30             $27            $33            $30             $42              $39
                               $5,000                 $29             $26            $32            $29             $41              $38
                        C      $10,000                $28             $25            $31            $28             $40              $37
                               $17,000                $27             $24            $30            $27             $39              $36
                               $27,000                $26             $23            $29            $26             $38              $35
                        B      $47,000                $25             $22            $28            $25             $37              $34
                               $77,000                $24             $21            $27            $24             $36              $33
                               $117,000               $23             $20            $26            $23             $33              $30
                               $167,000               $22             $19            $25            $22             $31              $28
                        A      $227,000               $21             $18            $24            $21             $29              $26
                               $257,000               $20             $17            $23            $20             $28              $23
                               $297,000               $19             $16            $22            $19             $27              $24

                     The Flex Program
                     The Flex Program allows the maximum flexibility to choose the best weeks to run your ads.
                     To qualify, advertisers must run at least one insertion per week in the Gazette for the contracted
                     number of weeks. Weeks can be non-consecutive. Advertisers must choose to enroll in this
                     program at start of contract. Must sign a minimum contract ($1,500). Per column inch.
                          FLEX PROGRAM                      Mon Tues Wed                 Thurs Fri Sat                      Sunday
                          #Wks       Min. Ad Size      Section A    Other Section   Section A    Other Section Section A/Local Other Section
                        7 wks plus     6 inches           $26           $23          $29             $26             $38              $35
                       14 wks plus     4 inches           $25           $22          $28             $25             $37              $34
                       28 wks plus     4 inches           $24           $21          $27             $24             $36              $33
                       52 wks plus     4 inches           $22           $19          $25             $22             $34              $31

                     Color Rates (% of space charge)
                      Ad Size                 8* inch plus         15 inch plus     Quarter pg. plus      Half pg. plus        Full pg. plus
                      Full Color                    85%               70%                 55%                   40%                30%
                       Spot Color                   75%               60%                 45%                   35%                25%
                     *$150 minimum color charge on ads 8” or less. Maximum charge $950.


   2009 advertising rates                                                                                                                        3
Frequency Advertising Program Rates
    Repeat Discounts                                                 High Impact Frequency per column inch
                                                                                                          High Impact (12 per mo)
     25% off First Repeat                                               INVESTMENT LEVELS
                                                                                                        Section A      Other Section

     50% off Second and                                                           Open
                                                                                  $750
                                                                                                           $24            $21

     additional runs within 6 days.                                     D         $1,500                   $18            $17
                                                                                  $3,000
                                                                                  $5000
• Full & Spot color ads will receive 25% & 50%                          C         $10,000                  $17            $15
  off the color rates                                                             $17,000
• Ads must be within a 6 day period to                                            $27,000
                                                                        B         $47,000                  $15            $14
  receive discounts
                                                                                  $77,000
• No size changes, minimal copy changes.                                          $117,000
                                                                                  $167,000                 $13            $12
• No other discounts apply.
                                                                        A         $227,000
• All ads must be ordered at one time.                                            $257,000
                                                                                  $297,000                  $11           $10
• If color is purchased, it must apply to all ads.
                                                                       Color (% of space charge)
• Discounts apply to Monday-Saturday
  rates only.                                                          Full Color                         25%            23%

                                                                       Spot Color                         20%            18%
                                                                     †$150 minimum color charge on ads 8” or less.

Special Rates per column inch
                                 Mon Tues Wed                 Thurs Fri Sat                   Sunday
                             Section A   Other Section   Section A     Other Section   Section A   Other Section
       Civic / Church*        $30           $27           $31               $29         $42            $39
       Tie-In** / Co-op       $32           $29           $33               $32         $43            $43



Holiday Rates
Due to increased circulation on selected holidays, Sunday ROP rates will apply to the
following: Thanksgiving, Christmas Day, New Year’s Day



Ads measuring over 18” in depth will be billed at full 20” depth.
*Civic Rate/Church rate: Local churches, charities and other groups limited to those cases where ENTIRE
proceeds are for charitable or community benefits. Tax exempt number required. Unless prior credit approval has been
arranged, advertising must be paid cash in advance at the time ad is scheduled.
**Tie-In Rate: Non-contract, used exclusively for special sections/multi-advertiser pages.




4
Space Reservations &
Copy Deadlines
publication day                             copy/space deadline            time
Monday ROP                                       Wednesday                 3 p.m.

Monday Hometowns
North, South, East, West, Portage Gazette        Wednesday                 noon
CityLife, Commercial-Express

Tuesday                                          Thursday                  11 a.m.
Wednesday                                        Friday                    3 p.m.
Thursday                                         Monday                    11 a.m.
Thursday “Ticket”                                Thursday                  3 p.m.
Friday ROP                                       Monday                    3 p.m.
Saturday ROP                                     Tuesday                   noon
Saturday OnTV (TV Magazine)                      Friday (8 days prior)     3 p.m.
Saturday Generations                             Thursday (9 days prior)   3 p.m.
Sunday Arts & Entertainment                      Monday                    11 a.m.
Sunday Travel                                    Monday                    11 a.m.
Sunday HomeLife                                  Tuesday                   11 a.m.
Sunday ROP                                       Wednesday                 11 a.m.




2009 advertising rates                                                               5
Niche Products
Your Home SW Michigan (rates are per ad)
                                1 ISSUE AGREEMENT                    2 ISSUE AGREEMENT                             3 ISSUE AGREEMENT                        4-6 ISSUE AGREEMENT
    AD SIZE
                        (Member)*             (Non)            (Member)*               (Non)                (Member)*                (Non)                (Member)*               (Non)
                         B/W        COLOR     B/W     COLOR     B/W        COLOR      B/W        Color          B/W     Color        B/W         Color      B/W        Color      B/W       Color
    Full Back                       $2,150            $2,250               $2,020                $2,350                 $2,020               $2,350                    $2,020              $2,350
    Full Inside Back                $1,475            $1,760               $1,350                $1,615                 $1,300               $1,545                    $1,240               $1,475
    Full Inside Front               $1,475            $1,760               $1,350                $1,615                 $1,300               $1,545                    $1,240               $1,475
    Full Page           $1,080      $1,340   $1,290   $1,600    $990       $1,230     $1,190     $1,460         $950    $1,180      $1,140   $1,400        $900        $1,120   $1,090 $1,342
    2/3 Page             $810       $1,075   $970     $1,280    $745       $985       $895       $1,180         $715    $940        $955      $1,130       $680        $895       $815     $1,082
    1/3 Square           $450       $710     $550     $850      $425       $655       $505       $780           $400    $625         $515        $745      $385        $600      $465        $715
    1/3 V
    1/2 H                $680       $935     $810     $1,120    $625       $905       $745       $1,030         $590    $820         $715     $980         $575        $785      $685       $935
    1/2 V
    1/4                  $340       $600     $410      $715     $315       $550       $380       $660           $300    $525        $360      $630         $290        $509      $340       $605
    1/6 H                $230       $510     $280     $605      $212       $470       $260       $560           $205    $450        $245      $535         $195        $435      $235       $510
    1/6 V
*HBAGK member.



Be Healthy Magazine (rates are per ad and include color)
    AD SIZE                          4 x RATE                  2 x RATE                   OPEN RATE                        PREMIUM POSITIONS                          4 x RATE ONLY
    Full Page                       $2,020                     $2,245                          $2,660                               Back Cover                           $2,404
    2/3 Page                        $1,400                     $1,560                          $1,850                               Inside Front                         $2,212
    1/2 Page                        $1,100                     $1,225                          $1,450                               Inside Back                          $2,212
    1/3 Page                         $730                       $810                            $950                                   Page 3                             $2,116
    1/6 Page                         $395                       $435                            $525


LakeLife Magazine
     Seasonal, direct-mailed to over 15,000 lake homes in 5 counties
Single insertion rates (per column inch) includes Full Color!**
 INVESTMENT
 LEVELS                               1x               2x-3x               ALL (4x)             Repeat from Gazette*             PREMIUM POSITIONS                       4x Rate Only
 Open                                $53               $47                  $42                        $42                       Full Inside Page                         $1,050
      $750                                                                                                                       (5 col. x 10”)
 D    $1,500                         $43               $38                  $31                           $31
      $3,000                                                                                                                     Inside Back Cover                         $1,150
      $5,000                                                                                                                     (5 col. x 10”)
 C    $10,000                        $40               $36                  $29                        $29
      $17,000                                                                                                                    Inside Front Cover                       $1,250
      $27,000                                                                                                                    (5 col. x 10”)
 B    $47,000                        $37               $34                  $26                        $26
      $77,000                                                                                                                    Back Cover                                $1,750
      $117,000                                                                                                                   (5 col. x 8”)
 A    $167,000                       $34               $30                  $25                          $25              *Repeat from Gazette must be same ad from Kalamazoo Gazette
      $227,000                                                                                                            running during the same calendar month and scheduled/ordered
                                                                                                                          simultaneously.
 Over $297,000                       $32               $28                  $23                          $23              **Repeat from Gazette ads include color if Gazette ad is also in color.

Published April 15, May 15, June 15, July 15. Space deadline is 20 days prior to publication date.


6
    Niche Products


                                                                                                                              Generations is published the last Saturday
                                                                                                                              of every month in the Kalamazoo Gazette



               ct08                                                                  10/20/08
SuperSaver_O




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • 75,000 copies delivered every month
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Distributed on first Sunday of month
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Glossy paper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Free color
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Cost per insertion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • On Mlive       Ad Size           Qtr. Page Half Page         Full Page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Carryout Only
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     For A Limited
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     TIme Only


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THURSDAY ONLY                                                                                                                                                                                                                                1x                $319        $519            $889
                                                                                                                                                                                                                                                                                                                       CAMPUS KALAMA
                                                                                                                                                                                                                                                                                                   WMU & K-COLLEGE MAIN STREET
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ZOO                                    SOUTH PORTAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       2003 W. CENTRE AVENUE                                                                                                                                                                                                                      BUY ONE,
                                                                                                                                                                                                                                                                                                             1710-C WEST
                                                                                                                                                                                                                                                                                                            381-7272 (PAPA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 327-7272 (PAPA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                GET ONE FREE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 THURSDAYS!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   y apply . Customer responsible for all applicable taxes.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             6x                $309        $499            $869
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     PORTAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Offer good for a limited time at participating




                                                                                                                                                                                                                                                                                                                                              D AREA                                                                                                                                                                                  5140 S. WESTNEDGE AVENUE
                                                                                                                                                                                                                                                                                                                           COMSTOCK – RICHLAN                                                                                                                                                                                                                                                                                                                                                                                                                                   Buy any Medium,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Large or Extra Large
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Pizza
                                                                                                                                                                                                                                                                                                                                           5585 GULL ROAD                                                                                                                                                                           343-7272 (PAPA)                                                                                                                                                                                                                                        at Regular Menu Price,
                                                                                            s.                                                                                                                                                                                                                                          345-7272 (PAPA)                                                                                                                                                                                                                                                                                                                                                                                                                                                   Lesser Value
                                                                           Better Ingredient                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          get 2nd of Equal or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ONLY.
                                                                              Better Pizza.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         FREE! THURSDAY


                                                                                                                                                       RRYOUT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Expires 12/31/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ma




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  es
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Coupon Required. coupons or discounts. Limited delivery area, charg
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Papa John




                                                                                                                                        DELIVERY AND CA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ’s res                                                                                       Not valid with any other                                        2932988-01
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ta urants only. Additional toppings extra.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  PAPA'S COMBO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            EXPIRES 8/31/07.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             COUPON REQUIRED.

                                                                                                                                                             PERFECT PAIR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LARGE 2 TOPP
                                                                        PICK YOUR DEAL!
                                                                              ONE LARGE                                                                                                                                       MEDIUM
                                                                                                                                                                                                                                                                                                                       FAMILY SPECIAL
                                                                                                                                                                                                                                                                                                                           LARGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2 MEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1 TOPPING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2 LARGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   1 TOPPING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 PIZZA &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             2-20 OZ. COK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             9x                $299        $487            $849
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                y apply . Customer responsible for all applicable taxes.




                                                                 ONE LARGE                                                                                                                                                                                                                                                              One Large,                                                                                                                                                                                                                   PIZZAS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1399
                                                                                                                                                                                                                                                                                                                                                        &
                                                                               2 TOPPING
                                                                                                                                                                                                                                Medium,                                                                                                 2 Topping Pizza                                                                                                                                       PIZZAS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                $
                                                                                                                                                                                                                                                          One             &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             y apply . Customer responsible for all applicable taxes.


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Offer good for a limited time at participating




                                                                 1 TOPPING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1799
                                                                                                                                                                                                                                                          2 Topping Pizza                                                               One Large Any
                                                                                                                                                                                                                                                                                                                                        Specialty Pizza
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              99 $
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       $
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   14
                                                                                                                                                                                                                                                          One Medium
                                                                                  PIZZA
                                                                                                                                                                                                                                                                                                                                                                                                                                      Offer good for a limited time at participating
                                                                                                                                                                                                                                                                                                                                                                           y apply . Customer responsible for all applicable taxes.




                                                                    PIZZA                                                                                                                                                                                 Specialty Pizza                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   (1399AA)

                                                                                                                                                                                                                                                                                                                                                            99
                                                                                                                                                                                                                                                                                           17 20                             99 $
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                (1799AB)

                                                                                                                                                  99
                                                                                                                                                                  y apply . Customer responsible for all applicable taxes.


                                                                                                                                                                                                                             Offer good for a limited time at participating




                                                                                                     99 $
                                                                                                                                                  9                                                                                                                                                                                                                                                                                                                                                                             or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               (1499AA)

                                                                                                                                                                                                                                                                    $                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Crust



                                                                                8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Thin or Whole Wheat
                                                                 $                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Large - Original,
                Offer good for a limited time at participating




                                                                                                                                                                                                                                                                                                                                                              (2099AA)                                                                                                                                                                         Crust                                                                                                                                                                                                                                                       (Pan Pizza Extra)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Thin or Whole Wheat
                                                                                                       or                                             (999AA)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Expires 12/31/08 ivery area, charges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ma




                                                                                                                                                                                                                                                                                                                                    or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Papa John




                                                                                                        (899AA)                                                                                                                                                                                                               (179AA)                                                                                                                                                                   Large - Original,                                                                                                                                                                                                                                                                        Coupon Required.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             12 x              $289        $475            $829
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           del
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             coupons or discounts. Limited
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      (Pan Pizza Extra)                                                                                                                                                                                                                                     ’s res
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ta urants only. Additional toppings extra.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Not valid with any other
                                                                                                  Thin or Whole                                                                                                                                                                                                                                                                                                                                                                                                                 Expires 12/31/08 ivery area, charges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ma
                                                                                                                                                                                                                                                                                                                                                                                                                                                           Papa John




                                                                                Large - Original,                                                                                                                                                                                                                                          (Pan Pizza Extra)                                                                                                                                                Coupon Required.                    del                             or discounts. Limited
                                                                                                   Pizza Extra)                                                                                                                                                                                               or Whole Wheat Crust                                                                                                                                                     ’s res
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ta urants only. Additional toppings extra.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Not valid with any other coupons
                                                                                                                                                                                                                                                                                       Large - Original, Thin
                                                                                Wheat Crust (Pan
                                                                                                                                                                                                                                                                                                                                                                         ma




                                                                                                                                                                                                                                                                                                                                 Expires 12/31/08             area, charg
                                                                                                                                                                                                                                                                                                                                                                         es
                                                                                                                                                                                                                                                  Papa John




                                                                                                                                                                                                                                                                              ’s res
                                                                                                                                                                                                                                                                                                Coupon Required. other coupons or discounts. Limited delivery
                                                                                                                                                                                                                                                                                                              Not valid with any
                                                                                                            Expires 12/31/08                                                                                                                                                           ta urants only. Additional toppings extra.
                                                                                                                                                                ma




                                                                                                                                                               es
                                                                                            Coupon Required. coupons or discounts. Limited delivery area, charg
                                     Papa John




                                                                 ’s res                                                Not valid with any other
                                                                          ta urants only. Additional toppings extra.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2009 Major Special Sections
               Section                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Publication Date                                                                                                                                                                                                                            Section                     Publication Date
               Careers in Healthcare                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Sunday, January 25                                                                                                                                                                                                                          Back to School              Wednesday, August 5 (Today)
               Wedding Guide                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Sunday, January 25                                                                                                                                                                                                                                                      Thursday, Sept. 3 (Ticket)
               Recreation Tab                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Sunday, February 15                                                                                                                                                                                                                         Football (High School)      Wed. 8/19 (8/22 Hometowns)
               Home Expo                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Sunday 3/8 (3/7 Hometowns)                                                                                                                                                                                                                               (College)      Thursday, August 20

               Spring Car Care                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Sunday, March 22                                                                                                                                                                                                                            Fall Car Care               Sunday, September 20

               Pool & Patio                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Sunday, March 29                                                                                                                                                                                                                            Fall Builders Showcase      Sunday September 27

               Healthy Living                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Sunday 4/5 (4/4 Hometowns)                                                                                                                                                                                                                  Senior Expo                 Sunday, October 4

               Golf                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sunday, April 5                                                                                                                                                                                                                             Healthy Living              Sunday, October 11

               Summer Activities                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Wednesday, April 8                                                                                                                                                                                                                          Readers’ Choice             Sunday, October 25

               Answer Book                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Sunday 5/17 (5/16 Hometowns)                                                                                                                                                                                                                Holiday Cookbook            Monday, November 2

               Senior Services Report                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Saturday, May 30 (Generations)                                                                                                                                                                                                              Festival of Trees           Sunday, November 15

               Parade of Homes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Thursday 6/12 (6/14 Hometowns)                                                                                                                                                                                                              Holiday Shopping Guide      Thursday, November 26

               Family-Owned Businesses                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sunday, June 21                                                                                                                                                                                                                             Basketball                  Wed. 12/2 (12/5 Hometowns)

               Rising Stars                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Wednesday, July 15                                                                                                                                                                                                                          New Year’s Fest             Monday, December 28

               Women in Business                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Sunday, July 19


                                                                                         2009 advertising rates                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       7
Preprinted Inserts
                                        Y
                                    DAIL (Mon.- Sat.) Zoned Coverage**                                     Daily/Sunday Full Run/Fas Fax
    PAGE SIZE
                                                         Contract Rates*                                                       Contract Rates*
                                  Non-Contract         4-11x Year           12-25x Year           Non-Contract             4-11x Year            12-25x Year
    Card                            $33.40              $32.60                $31.75                $29.20                   $28.65                 $27.75
    4 Tab                           $37.50              $36.60                $35.65                $34.45                   $33.75                 $33.00
    6 Tab                           $47.85              $46.70                $45.45                $45.05                   $44.15                 $42.80
    4 Full/8 Tab                    $58.25              $56.80                $55.35                $55.65                   $54.55                 $52.85
    6 Full/12 Tab                   $71.70              $69.95                $68.10                $67.40                   $66.05                 $64.05
    8 Full/16 Tab                   $90.10              $87.90                $85.60                $84.25                   $82.55                 $80.05
    10 Full/20 Tab                  $103.10             $100.60               $97.95                $97.10                   $95.15                 $92.25
    12 Full/24 Tab                  $108.25             $105.60               $102.85               $102.10                  $100.05                $97.00
    14 Full/28 Tab                  $112.25             $109.60               $106.65               $106.10                  $104.00                $100.80
    16 Full/32 Tab                  $116.25             $115.60               $110.43               $110.10                  $108.00                $104.60
    18 Full/36 Tab                  $120.25             $119.60               $114.25               $114.10                  $112.00                $108.40
    20 Full/40 Tab                  $124.25             $123.60               $118.05               $118.10                  $116.00                $114.20
    22 Full/44 Tab                  $129.25             $128.60               $122.80               $123.10                  $121.00                $118.00
    24 Full/48 Tab                  $134.25             $133.60               $127.55               $128.10                  $126.00                $123.75
Rates are based on per thousand. **Zoned inserts are not available for Sunday or Holiday distribution.
Thanksgiving premium of 5% on the daily earned rates.
Rates for larger inserts available on request.
Note: For each 2 Full/4 Tab page over the 24 Full/48 Tab rate listed, add $5.00 per thousand. These rates are net.
* To qualify for contract rates, advertiser must sign a contract addendum to run “x” number of preprint insertions during their contract period.

Policy                                                                             • If attachments (envelopes, return cards, etc.) are included in preprints, there is
• Quantities of 20,000 or less may be re-scheduled at Publisher’s option.             an additional charge of $210 per attachment.
• Pre-prints accepted Full Run, Zoned Distribution, and Total Market saturation.   • Pre-print revenue will be credited toward annual revenue contracts.
  Subject to ability to handle.
                                                                                   • All pre-prints are inserted mechanically in-plant.
• Daily pre-prints must be reserved a minimum of 7 days prior to desired
  distribution. Sunday pre-prints must be reserved a minimum of 10 days prior      • Versioning opportunities may be available for full-run pre-print advertisers. A
  to desired insertion. Secure reservations with your account representative         $200 premium will be charged for the second and subsequent versions, if
  or call Susan Kwiecien, (269) 388-8433.                                            available. Contact your Kalamazoo Gazette sales representative.
• Zoned distribution, day and quantity must be cleared in advance and are          • Design services are also available from the Kalamazoo Gazette. Please contact
  subject to ability to handle.                                                      Shannon Sikkema at 269-388-8461 or your Kalamazoo Gazette sales
  Zoned inserts accepted Daily and Saturday only. Minimum charge $134.00.            representative for more information.


Pre-print measurement sizes
BROADSHEET - any pre-print measuring 131.625+ square inches per page
TABLOID - any pre-print measuring up to and including 131.5 square inches per page
SINGLE SHEET - 8.5 inches x 11 inches • MAXIMUM PRE-PRINT SIZE - 10 inches x 11.75 inches

Design requirements
minimum size allowed
Minimum size of product = 6” x 5” (6 inches across the folded edge, 5 inches front to back)
maximum size allowed
Maximum size of product = 11 3/4” x 10” (11 3/4 inches across the folded edge, 10 inches front to back)
Free-standing inserts larger than maximum size must arrive quarterfolded.
minimum thickness requirements (for single sheet)
The minimum thickness must be .005 or greater, measured by micrometer. If the finished product is below .005 in thickness, the inserting equipment may
pull more than one insert at a time, and could also tear or damage the insert.
Single sheet minimum        Coated: 80lb cover/100lb text         Uncoated: 60lb cover/70lb text
A minimum of 3% spoilage is requested;
For inserts submitted that fall outside of the above recommendations, a minimum of 5% spoilage should be planned.
• Postal indicia on preprints not accepted.
• Inserts must be suitable for high speed machine inserting and must not be individually tied or banded.
• Inserts must be properly jogged in turns of a minimum of 4 inches to a maximum of 12 inches.
• Inserts must be brick stacked with interlocking layers; not smaller than 4 inch turns.
• Brick stack on disposable skids, double band on all 4 sides. • Do not bundle higher than 5 1/2 ft.
• Maximum weight load per pallet is 2,500 lbs. • Do not double tier in shipment.
• Preprint quantities for TMC distribution should be packaged separately and identified as TMC product.
Ship pre-prints to: Kalamazoo Gazette, 401 S. Burdick St, Kalamazoo, MI 49007 (use John St. entrance) (minimum 7 days prior to insertion date).
Receiving Hours: Monday — Friday 7 a.m. to 5 p.m. - (269) 388-8459. For directions to the Kalamazoo Gazette - (269) 388-8598.



8
Weekly Newspapers
  The Kalamazoo Gazette publishes four Hometown Gazettes, plus CityLife,
the Portage Gazette and the Commercial-Express.
  Geographically target your advertising message with extended market coverage
(EMC) to over 127,000 homes!

                                                                                                                          0              5             10        15         20
                                  County Boundaries                           ALLEGAN
                                                                              COUNTY
                                                                                                                                             Estimated Miles
                                  Zip Code Boundaries                                         Wayland
                                                                                                    49348                                          BARRY
                                                                                                                                                  COUNTY

   Lake                                                                           Hopkins
                                                                                                   Bradley
                                                                                                                                                            Hometown
  Michigan
                                                                                                      49344
                                  Hometown                                        49328
                                                                                                     Shelbyville
                                                                                                                           49046
                                                                                                                         Cloverdale
                                                                                                                                                             Gazette
                                   Gazette                                                      49070
                                                                                                 Martin
                                                                                                                                                              East
      Total Circulation: 18,448
      Subscribers: 6,903
                                    North                                                                                Prairieville                        Total Circulation: 18,158
                                                                        Allegan                                                         49046
      Non-subscribers: 11,545                                                                                                                                Subscribers: 8,554
                                      49450                       49010                                                       Delton                         Non-subscribers: 9,604
                                                                                                     49080
                                     Pullman                                           Otsego                   Doster
                                                                                    49078           Plainwell
                                                                                                                                   49060
                                                                                                                                              Hickory Corners
                                  Grand Junction
                  South                     Bloomingdale                                                                              49083
                  Haven                                                                            49004
                                      49056                          49055           Alamo                                                    49012
                  49090                          49026
                                                               Gobles Kendall                                   49004 Richland                                    CityLife
                                     Breedsville                                                          Parchment                          Augusta
                                                                                     49009                                                         Ft.       Total Circulation: 25,566
                                   49013 Bangor                                                                                                   Custer
                                                                                                                    49048        49053                       Subscribers: 11,147
                                                                                     49009          City of
           VAN BUREN                                                                              Kalamazoo
                                                                                                                                         Galesburg           Non-subscribers: 14,419
            COUNTY                                                                                                  Comstock               49034
                                                                49079                                                                      Climax                CALHOUN
                                                                                                                                                                  COUNTY
                                       49064
                                      Lawrence
                                                               Paw
                                                               Paw
                                                                             49071
                                                                                                    City of          Scotts
                                                                                                                                                                  Portage
                                                                                                             49001
                                                                      Mattawan                     Portage                  49088                                 Gazette
                                                                                                 49024 49002
                                                                  Lawton                                     KALAMAZOO
                                                                                                               COUNTY                                        Total Circulation: 18,870
                                                                      49065                                                                                  Subscribers: 10,487
          Kalamazoo                                 Decatur
                                                                                                49087           49097
                                                                                                                                                 49052
                                                                                                                                                             Non-subscribers: 8,383
          Gazette                                    49045                             Schoolcraft           Vicksburg                       Fulton
          coverage area
                                                                                                                49093                    49066
                                                                        Marcellus     49067
                                                                                                                              49072      Leonidas
                                                                                                                                                             Commercial
                                                                                                   49093                                                      Express
                                                                                                                              Mendon
                                    Hometown                                                ST. JOSEPH
                                                                                             COUNTY                                              49040       Total Circulation: 9,742
                                     Gazette                                                                                                   Colon
                                                                                                                                                             Subscribers: 5,068
                                                                                                                                                             Non-subscribers: 4,674
                                      West                                                   Three Rivers
                                                                                                                Centreville
                                                                                                                49032                                                 BRANCH
                                   Total Circulation: 21,558                                                                                  49030                   COUNTY
                                   Subscribers: 9,095                                                                                           Burr
                                   Non-subscribers: 12,463                                  49042                                               Oak
                                                                                            Constantine                          49091                           Hometown
                                                       CASS                                   49099
                                                                                                                                                                  Gazette
                                                      COUNTY                         Mottville    White Pigeon                   Sturgis                           South
                                                                                                                                                                Total Circulation: 14,172
                                                                                                                                                                Subscribers: 4,226
                                            Blue Shaded Areas: Only Kalamazoo Gazette subscribers receive Hometown Gazette.                                     Non-subscribers: 9,946


Publishes: Saturday/Weekend.
Distribution Method: carrier delivered, Kalamazoo Gazette paid subscribers.
FREE distribution of Hometown, Portage Gazette, CityLife and Commercial-Express newspapers to non-subscribers of the
Kalamazoo Gazette by an alternate carrier force.
Format: broadsheet, SAU–6 columns by 20 inches deep. Local news (feature-oriented) and advertising.


   2009 advertising rates                                                                                                                                                                9
Weekly Publications
Hometown Gazettes, Portage Gazette,
Commercial-Express, CityLife
Single Insertion Rates (per column inch)
 INVESTMENT                                                              Weeklies
 LEVELS                        North               South                 East          West       Portage    CityLife   Commercial-Express
         Open                  $17                     $12               $17           $16        $20         $17              $11
         $750                  $13                     $10               $13           $12        $16         $13              $9
 D       $1,500                $12                     $9                $12           $11        $15         $12              $8
         $3,000                $11                     $8                $11           $10        $14         $11              $7
         $5,000                $10                     $8                $10           $9         $13         $10              $6
 C       $10,000               $9                      $7                $9            $8         $12         $9               $6
         $17,000               $8                      $6                $8            $7          $11        $8               $6
         $27,000
 B       $47,000                $7                     $5                $7             $6         $9         $7                $5
         $77,000
         $117,000
 A       $167,000              $6                      $4                $6             $5         $8         $6               $4
         $227,000



Flex Program Rates                        (per column inch)
The Flex Program allows the maximum flexibility to choose the best weeks to run your ads this year.
To qualify, advertisers must run at least one insertion per week for the contracted number of weeks. Advertisers must
choose to enroll in this program at the start of the contract. All Flex Programs must sign a minimum contract ($750).
 FLEX PROGRAM                                                                          Weeklies
  # of wks.     min. ad size           North             South            East          West      Portage    CityLife   Commercial-Express
 8 wks* plus    6 inches
 16 wks plus     8 inches              $7                   $5             $7            $6        $8         $7               $5
 52 wks plus     4 inches
Note: *8-week level must be consecutive weeks.




Weekly Impact Ads (rates are per ad)
                                                                                       Weeklies
  Impact Ads
                                               North             South          East     West      Portage   CityLife   Commercial-Express
                        B Level                $204          $149             $227      $164       $254      $212            $143
 Quarter Page
                        A Level                $168          $122             $188      $129       $242      $175             $114
                        B Level                $386          $283             $431      $310       $481      $401            $270
 Half Page
                        A Level                $318          $231             $357      $245       $459      $332            $216
                        B Level                $686          $503             $765      $551       $855      $713            $480
 Full Page
                        A Level                $566          $410             $634      $436       $816      $590            $384




10
Add a Weekly!
Hometown Gazettes, Portage Gazette,
Commercial-Express, CityLife
Multiple Insertion Rates (when you add to your original Gazette or Weekly buy)
                                                                                            Weeklies
                                              North          South                East           West            Portage          CityLife    Commercial-Express

       per inch,            Open              $12              $12             $12               $12              $12             $12               $12
    per weekly pub         Contract           $7                 $5               $7             $6                $9              $7               $5



Or All 7 Weeklies - 127,000 Homes!
                                                                                            Weeklies
            All Weeklies                         When repeating Gazette ad within 6-day period               Stand-alone ad, WITHOUT repeat from Gazette

       per inch,            Open                        $10 (or $70/col. inch total)                                 $12 (or $84/col. inch total)
    per weekly pub         Contract                      $4 (or $28/col. inch total)                                 $5 (or $35/col. inch total)




Full Color Rates (per column inch, per ad in addition to insertion rate)
 Ad Size                    8* inch plus              15 inch plus       Quarter pg. plus        Half pg. plus          Full pg. plus
 1st weekly                      $6                       $5                       $3                   $2                   $2
 Repeat ads from                 $3                       $2                       $1               FREE                   FREE
 Gazette or Weekly



Special Rates (per column inch)
                                                                                         Weeklies
                                      North              South             East              West            Portage            CityLife     Commercial-Express
 Civic / Church*                      $11                $8                $11               $10               $14                $11               $7
 Tie-in** / Co-op                     $13                $10               $13               $12               $16                $13               $9
*Civic Rate/Church rate: Local churches, charities and other groups limited to those cases where ENTIRE proceeds are for charitable or
community benefits. Tax exempt number required. Unless prior credit approval has been arranged, advertising must be paid cash in advance
at the time ad is scheduled. **Tie-In Rate: Non-contract, used exclusively for special sections/multi-advertiser pages.




    2009 advertising rates                                                                                                                                        11
Direct Mail & Database Marketing
Learn how to target your customer with the powerful reach of the
Kalamazoo Gazette and also through the benefits of Direct Mail.


     Just a few examples of what                                                                                                               Direct Mail is:
     we can do:                                                                                                                                • Targeted. It allows you to focus on
                                                                                                                                                 your specific audience, directing your
                                                                                                                       6x11 4/color Glossy       campaign to the market you want to
                                                                                                                       Postcard $          *     reach.
                                                                                                                             Only     1350     • Personal. Direct Mail can address
                                                                                                                                                 customers by name. You can craft
                                                                                                                                                 messages that are tailored for them,
                                                                                                                                                 addressing their needs and appealing
                                                                                                                                                 to their interests.
                      Are you re
                                ad
                       From creatin          y for a ne
                       family trea g custom window trea w look? We ca                                                                          • Flexible. Direct Mail can be sent in a
                      furnishings es to a vast selectio tments and re-upho n help!
                                  sur
                                   you'll find             n of home             lstering you
                      knowledge
                     library or
                                 able design
                                                everything
                                               sta
                                                                     acc
                                                           to rejuven essories & exquisite
                                                                     ate
                                help you find ff guide you throug your home. Let our home
                                                                                              r worn
                                                                                                                                                 variety of formats, including letters,
                                                 the                 h 1,000's of
                                                                                  fabrics in
                                                                                             our                                                 postcards, or brochures. You can be
                                                                                                                                                 creative with colors and graphics, and
                                                                                                                                                 even offer a free sample of your
                                                                                                                                                 product.
                                                                                                                                               • Tangible. Customers can hold your
                                                                                                                                                 mailpiece, referring to your message as
                                                                                                                                                 often as needed. Coupons or samples
                                                            • Applies to
                                                                                                                                                 included in your mailpiece help
                                                                           in-stock reta
                                                                                        il only • Exc
                                                                               & upholstery           ludes custom
                                                                                              • Must pre            win
                                                                                                                                                 encourage customer interaction.
                                                                                                        sent this ad dow treatments

                                                                                                                                               • Measurable. The results of your
                                                                                                                                                 Direct Mail campaign can be tracked
                                                                                                                                                 by counting the responses or inquiries
                                                                                                                                                 it generates. You’ll know what worked
                                                                                                                                                 and adjust your plans accordingly.
                                                                                                                                               • Cost effective. A Direct Mail
                                                                                                                                                 campaign makes your advertising
                                                                                                                                                 dollars go further, because your
                                                                                                                                                 targeted message goes directly to the
                                                                                                                                                 people you want to reach.

                                                                                                                                               Want to find out how to design and
                                                                                                                                               execute a direct mail campaign? We can
                                                                                                                                               analyze your current customer database
                                                                                                                                               and customize a targeted direct mail
                                                                                                                                               campaign to meet your business’ needs!



        11x17 Glossy Tri-fold
                 $            *
              Only  1407

                                                            Contact your Kalamazoo
                                                            Gazette Rep today or call
                                                            Shannon Sikkema
                                                            at (269) 388-8461



* Based on 5,000 quantity, plus postage


12
                                        Michigan’s most popular
                                        local news & information
                                        Web site with over
      REACH     EW                      1.1 million unique users*
       N DS OF N
 THOUSA EADERS!
   LOCAL R
                                        The online home of
                                        The Kalamazoo Gazette
                                        mlive.com/kzgazette

Banner &
Tower ad packages
  targeting specific
  county and section
  Starting at $65
  per week
Shopping Site Ads
  Starting at $35
  per week

Deadlines:
5 days prior to print run



Contact Sarah at 269-388-8466 or your
Gazette sales representative for package information!
See examples of all ad units at:
www.mlive.com/mediakit/ad_gallery.html

*ComScore Media Matrix, October 2007.                mlive.com is the online affiliate of the Kalamazoo Gazette


    2009 advertising rates                                                                                   13
For better quality:                                      Ad Design &
• Serif & non-bold fonts under 10 pt may disappear
  when placed as white type in black box
                                                         Transmission Information
• Do not reverse small type over color images            Electronic delivery & deadlines
• Avoid type set smaller than 6 pt                       All electronic ads are assumed to be ready for publication unless specifically
• All fonts, including EPS graphics, must be             stated. All electronic ad processing is done on Macintosh computers running OSX.
  provided (not including ads sent in PDF format         If you are preparing advertising material on a PC please refer to the list of
  if fonts have been properly embedded)                  software that may be used for advertising production. For example: Microsoft
• Sharp, in-focus images reproduce better than           Publisher is not compatible with Macintosh computers and therefore we are
  “soft” focus photos                                    unable to download and process an ad built with Publisher.
• Transparencies, 35mm negatives, professional
  quality prints or digital images of at least 200 dpi   All ad material submitted must be in the
  are preferred                                          software applications supported by the
• Screened or printed halftone material used as          Gazette’s computer system. Those
  background material behind small text generally
  reproduces poorly
                                                         applications are: Adobe Acrobat™, Quark
                                                         XPress™, Adobe Illustrator™, and Adobe         Printing specs
• Faxes or photocopied material should not be used       Photoshop™. We can also accept
                                                                                                       • Computer to Plate Technology.
  or provided as original material for scanning          Pagemaker™ and Freehand™ documents
                                                         if they are saved as an eps file              • All halftones must be at least 100 line
                                                         (embedded fonts and a file preview) and         screen (200 dpi).
     Mechanical specs                                    require no alterations to the file.           • Bitmap images must be at least 300
                                                                                                          dpi.
                                                         The Gazette does accept other
         Display                                         alternative electronic data                     • Photos/artwork from magazines,
                                                         transmissions as well, such as:                   catalogs and newspapers do not
          DISPLAY PAGE SIZE:
                                                         • Gazette Upload (FTP - File Transfer             reproduce satisfactorily, and their use is
       6 COLUMNS BY 20 INCHES                             Protocol) is the preferred format for all        not recommended.
     WIDTH ........INCHES         PICAS                   ads being sent electronically to the
                                                                                                        • Reverse copy should be set in bold
                                                          Gazette. Use either Netscape Navigator
     1 Column .... 1.729”......124.5 pt.                                                                  face type for best reproduction.
                                                          (3.02 or higher) or Internet Explorer
     2 Columns .... 3.558”......256.2 pt.                 (4.0 or higher) to upload your files. If
     3 Columns .... 5.387”......387.9 pt.                 you are not sending PDF’s, you can use
     4 Columns .... 7.216”......519.6 pt.                 a utility to compress your image, font and layout files prior to uploading. Mac
                                                          users will need Stuffit Deluxe or similar compression software. PC users will need
     5 Columns .... 9.045”......651.3 pt.                 PKzip, Winzip or similar compression
     6 Columns .. 10.875”........783 pt.                  software. Instructions for FTP are
                                                          available on our site
              BROADSHEET
       doubletruck width 22.625”
                                                          http://ads.kalamazoogazette.com. For           Submission site
                                                          further information, please contact our              These sites are intended for
   tabloid doubletruck width 18.965”                      Internet Services Manager, at                submission of ad material only... please
                                                          (269) 388-8587, or Jay Newmarch,                 DO NOT SEND insertion orders or
  ROP DEPTH REQUIREMENTS:                                 Advertising Graphic Arts Manager.                 billing information to these sites.
     minimum depth: 1”, full depth: 20”                  • Adobe Acrobat PDF (Portable
                                                          Document Format)                               ftp (upload) preferred method
     ads measuring over 18” in depth
                                                                                                         http:/  /ads.kalamazoogazette.com
      will be billed as full 20” depth.                  • AdSend is a service provided by the
                                                          Associated Press for delivering Acrobat               User name: kzelectronic
                                                          PDF files via satellite transmission to                   Password: clever
               Classified                                 subscribing newspapers. If you wish to       site is browser-based, you should not
                                                          send ads using AP AdSend, or need                 use fetch to upload to this site.
       CLASSIFIED PAGE SIZE:                              further information call the AP
     10 COLUMNS BY 20 INCHES                              Marketing Department at 1-800-223-
     WIDTH ........INCHES        POINTS                   7363. The transmission code for the
                                                          Gazette is “MIKAL.”
     1 Column .... 1.051”........75.6 pt.
     2 Columns .... 2.142”......154.2 pt.                Electronic black and white ad files should
                                                         be sent to arrive one day prior to             For additional information please call:
     3 Columns .... 3.234”......232.8 pt.                established deadlines and 2 days prior for     Jay Newmarch
     4 Columns .... 4.325”......311.4 pt.                all color ads. Laser proofs are required       (269) 388-8409
     5 Columns .... 5.417”......390.0 pt.                with all ad material submitted.
     6 Columns .... 6.508”......468.6 pt.
     7 Columns .... 7.600”......547.2 pt.
     8 Columns .... 8.691”......625.8 pt.
     9 Columns .... 9.782”......404.4 pt.
     10 Columns 10.875” ........783 pt.


14
Advertising Policies
Terms:                                                                         Contracts:
1. All local rates are non-commissionable.                                     1. Frequency contract week is Sunday through Saturday. To increase
2. No cash discount for prompt payment.                                            space and/or frequency commitments, contracts may be rewritten at
3. Payment is due 30 days from the statement date.                                 any time without short-rate penalty. A rebate will apply up to 30 days
4. The Gazette does NOT accept “sequential liability.” Payment for                 prior to the new contract date.
   advertising orders placed by agencies is subject to terms and               2. Advertising agreement must be signed within 30 days of the first
   conditions established by the Publisher.                                        insertion to secure contract rates.
5. For billing inquiries, please call (269) 388-8523.                          3. Unfulfilled contract commitments will be subject to a short-rate
                                                                                   charge to the open or best rate earned for all space used.
                                                                               4. In the event copy is not furnished as contracted for, the Kalamazoo
Advertising Policies:                                                              Gazette reserves the right to repeat the last regular order and/or
1. Publisher reserves the right, at its absolute discretion and at any             charge advertiser for minimum inches required under the contract,
    time, to reject any advertising copy, whether or not it has been               said charge to be paid for by the advertiser at contract rate.
    previously acknowledged and/or published.                                  5. Cancellation of any portion of any advertising contract by or on
2. The word “advertisement” will be placed with copy which, in                     behalf of the advertiser automatically nullifies any rate protection. If
    Publisher’s opinion, resembles editorial matter.                               a space discount has been deducted in paying for prior insertions on
3. All restrictions, including without limitation, position, facings,              such a cancelled contract, the advertiser shall reimburse Publisher
    editorial adjacencies or other stipulations are at the sole discretion         for any difference between the rate paid and the rate earned.
    of Publisher.                                                              6. Pre-print inches count toward contract fulfillment.
4. Failure to publish copy as ordered or material typographical errors         7. No space may be used by the advertiser for the promotion, either
    by Publisher shall entitle advertiser to credit for actual space of            directly or indirectly, of any business, organization or enterprise
    error, which credit shall be the sole remedy to advertiser. The                other than that for which a contract is specifically written.
    publisher’s obligation to give such credit shall not apply to more than    8. Contracts are self-renewing at the end of the contract period and
    one incorrect insertion under any contract or order unless it is               may be kept in force by Advertiser through continued insertions
    notified of the inaccuracy prior to the deadline for repetition of the         according to the terms agreed.
    insertion. Claims for error or omission must be made within 90 days        9. Contract rates subject to change upon 30 days written notice.
    following publication date.                                                10. Errors. Adjustments: It is the responsibility of the advertiser to notify
5. Advertiser shall indemnify and save Publisher harmless from any                 the Gazette immediately if an error occurs. PLEASE CHECK YOUR
    loss or expense, including reasonable attorney’s fees, resulting from          AD ON THE FIRST DAY. The Gazette shall not be liable for failure to
    claims or suits based on the contents of the copy submitted to                 publish an ad, or for a typographical error or errors in publication
    Publisher.                                                                     except to the extent of the cost of the ad for the first day’s insertion.
6. The make-up and composition of Gazette advertising and news                     Adjustment for errors is limited to the cost of that portion of the ad
    content is the sole property of the Kalamazoo Gazette and may not              rendered valueless by the error. CLAIMS FOR ALL ALLOWANCES
    be reproduced without our expressed permission.                                OR ADJUSTMENTS WILL BE CONSIDERED ONLY IF
7. All display advertising takes the “run of the paper,” unless otherwise          PRESENTED WITHIN 10 DAYS AFTER EXPIRATION OF AD.
    specifically requested in each case. Every effort will be made to
    comply with the request but acceptance of the order does not imply
    a guarantee. No allowance will be made for advertisements
                                                                               Rates:
                                                                               1. Retail rates apply to firms doing a retail to consumer business
    appearing in other than requested positions.                                  exclusively through their own retail outlet or outlets.
8. Incorrect rates or conditions on insertion orders which do not              2. Some special sections or tabloids may be distributed on Saturdays
    correspond to the rate card will be regarded as clerical errors and           for home-delivery to weekend subscribers and sold on newsstands
    the advertisements will be published and charged for at the                   with the Gazette on Sundays. All advertising for these products will
    applicable rates in effect at the time of publication unless expressly        be at the Sunday rate.
    agreed to in writing by the publisher to the contrary.                     3. Rates may not be made retroactive, nor is advertising space subject
9. The Kalamazoo Gazette shall not be liable for any loss or damage               to rebate.
    sustained by the advertiser resulting from typographical errors,           4. Contract rates apply only if advertising agreement is signed within
    wrong insertions, omissions in whole or in part.                              30 days of the first insertion.
10. Deadlines: Strict adherence to Kalamazoo Gazette deadlines is              5. Publisher reserves the right to revise the rates listed herein at any
    necessary. Advertiser’s failure to provide complete printing materials        time upon 30 days written notice.
    by deadline will defeat the showing of completed proofs, and excuse        6. Orders which contain rates or conditions which vary from the rates
    newspaper of error responsibility.                                            listed herein shall not be binding on Publisher and may be inserted
11. The terms and conditions shown on this rate card shall govern the             and charged for at the actual schedule of rates.
    relationship between Publisher and the advertisers. Unless                 7. To qualify for civic rate, local churches, charities and other groups
    expressly agreed to in writing by Publisher, no other terms or                are limited to those cases where ENTIRE proceeds are for
    conditions in contracts, orders, copy, instructions or otherwise will be      charitable or community benefits. Tax exempt number required.
    binding on the Publisher.
Advertiser recognizes that the copyright in any advertisements created         Credit:
by Publisher is owned by Publisher. As to all other advertisements,            1. All advertisements are sold on cash in advance basis unless credit
Advertiser agrees that Publisher has the non-exclusive right, for the full        approval has been granted.
term of copyright, by itself or through third parties, to republish and re-    2. All political and going-out-of-business advertising must be paid in
use any advertisements submitted hereunder in any form in which the               advance.
advertisements may be published or used (in any media now in                   3. Time for payment; Time Payment Differential: Any amounts not paid
existence or hereafter developed) in whole or in any part, whether or             when due shall be subject to a time price differential at the rate of
not combined with material of others.                                             18% per annum.
                                                                               4. Publisher may at its option require cash with order or change the
                                                                                  payment terms.


     2009 advertising rates                                                                                                                                15
                                                             Contact Us –
                                                             Jim Stephanak
                                                             Publisher
                                                             jstephanak@kalamazoogazette.com
                                                             269.388.8455
                                                             Michael Assink
                                                             Advertising Sales Director
                                                             massink@kalamazoogazette.com
                                                             269.388.8460
                                                             Steve Ellis
                                                             Retail Advertising Manager
                                                             sellis@kalamazoogazette.com
                                                             269.388.8463
                                                             Janet Gover
                                                             Major Account & Classified Manager
                                                             jgover@kalamazoogazette.com
                                                             269.388.8435
                                                             Joe Debiak
                                                             Hometown Gazettes Advertising Manager
                                                             jdebiak@kalamazoogazette.com
                                                             269.388.8508
                                                             Susan Kwiecien
                                                             National Advertising
                                                             skwiecien@kalamazoogazette.com
                                                             269.388.8433
                                                             Jay Newmarch
                                                             jnewmarch@kalamazoogazette.com
                                                             269.388.8409
                                                             Karen Krawczyk
                                                             Classified Advertising
                                                             kkrawczyk@kalamazoogazette.com
                                                             269.388.8469
                                                             Sherry Woodstock
                                                             Direct Marketing Manager
                                                             swoodstock@kalamazoogazette.com
                                                             269.388.2207




401 S. Burdick Street • Kalamazoo, MI 49007 • 269-388-8523
                                                                                                                    Classified Advertising
2009 Rates
Classified Commercial               Automotive
Contract Rates     Annual Contract Investment Levels
Classified advertisers who sign a contract
with The Kalamazoo Gazette will automatically                                  D                           C                          B                      A
receive ROP companion contract rates for
any product purchased. For employment rates,                                 $5,000                 $40,000                       $145,000                $310,000
contact your sales representative. All ads with                              $8,500                 $55,000                       $180,000                $380,000
depth exceeding 18” will be charged to the                                   $17,500                $75,000                       $215,000                $450,000
full column depth.                                                           $27,500                $110,000                      $260,000                $550,000


Quarterly Contract Rates: Commitment Period One Calendar Quarter
 QUARTERLY            LINE RATE                   inch rate based on:        MON TO THURS                               WEEKEND (FRI SAT SUN)
 CONTRACT RATES      5 + days        1 - 4 days   Small Display         Qtr Page        Half Page   Full Page     Small Display    Qtr Page   Half Page     Full Page

       $1,500        $1.51           $3.14            $34               $1,346          $2,337      $3,967             $41 $1,583 $2,750 $4,666
       $2,550       $1.43            $2.96            $32               $1,259          $2,187      $3,712             $38 $1,482 $2,574    $4,367
 D     $5,250       $1.35            $2.81            $29               $1,142          $1,983      $3,366             $34 $1,344 $2,334 $3,960
       $8,250       $1.32            $2.73            $27               $1,068          $1,856      $3,149             $32 $1,257  $2,183   $3,705
       $12,000      $1.24            $2.58            $26               $1,008          $1,750      $2,970             $30 $1,185  $2,059 $3,494
       $16,500       $1.19           $2.46            $24               $956            $1,660      $2,817             $29 $1,124  $1,953   $3,314
 C     $22,500       $1.15           $2.38            $23               $905            $1,572      $2,668             $27 $1,065 $1,850    $3,139
       $33,000      $1.08            $2.24            $22               $843            $1,464      $2,485             $25 $992    $1,723   $2,923
       $43,500      $1.03            $2.15            $20                $798           $1,386      $2,352             $24  $939   $1,631   $2,767
       $54,000      $0.99            $2.05            $20                $763           $1,325      $2,248             $23 $898    $1,559   $2,645
 B     $64,500      $0.95            $1.98            $19                $734           $1,275      $2,163             $22 $864   $1,500    $2,545
       $78,000      $0.91            $1.90             $18               $703           $1,221      $2,072             $21  $827   $1,437 $2,438
       $93,000      $0.88            $1.82            $17                $674            $1,171     $1,988             $20  $793   $1,378   $2,339
       $114,000     $0.84            $1.74            $16                $641            $1,114     $1,890             $20  $755   $1,310   $2,224
 A     $135,000     $0.80            $1.66             $16               $614           $1,066      $1,809             $19  $722   $1,254   $2,128
       $165,000     $0.76            $1.58             $16               $581           $1,009       $1,713            $18  $684   $1,188   $2,015
                                                                                                                           Weekend Bulk Page Program
                                                                                                                     8 ads $864    $1,500 $2,545
                                                                                                                    16 ads $793    $1,378   $2,339
                                                                                                                    24 ads $722     $1,254   $2,128

Quarterly Contract Rates - Combos: Commitment Period One Calendar Quarter
 QUARTERLY          Quarter Page Combo                     Half Page Combo                      Full Page Combo                    High Impact program
 CONTRACT RATES       2x        3x           4x          2x             3x         4x         2x      3x          4x                (consecutive days)
       $1,500      $1,346    $1,240      $1,118     $2,475        $2,200      $2,001      $3,967    $3,500      $3,033             Half Pages    Full Pages
       $2,550      $1,259     $1,161    $1,046      $2,316        $2,059      $1,872      $3,712    $3,275      $2,839    21 days 28 days  21 days  28 days
 D     $5,250      $1,142    $1,052     $949        $2,100        $1,867      $1,698      $3,366    $2,970      $2,574
                                                                                                                        $23,348 $26,684 $32,872 $37,087
       $8,250      $1,068    $985        $888       $1,965        $1,747      $1,588      $3,149    $2,779      $2,408
       $12,000     $1,008    $929        $837       $1,853        $1,647      $1,498      $2,970    $2,620      $2,271 $18,421 $21,052 $25,935 $29,260
       $16,500      $956      $881       $794       $1,758        $1,562      $1,421      $2,817    $2,485      $2,154
 C     $22,500     $905      $834        $752       $1,665        $1,480      $1,346      $2,668    $2,354      $2,040 $15,363 $17,558 $21,630 $24,403
       $33,000      $843      $777      $700        $1,550        $1,378      $1,253      $2,485    $2,192      $1,900
       $43,500      $798      $735       $663       $1,468        $1,305      $1,186      $2,352    $2,075      $1,799 $12,700 $14,515 $17,881 $20,173
       $54,000      $763     $703        $634       $1,403        $1,247      $1,134      $2,248    $1,984      $1,719B
 B     $64,500      $734      $676       $610       $1,350        $1,200      $1,091      $2,163    $1,909      $1,654
       $78,000      $703     $648        $584       $1,293         $1,149     $1,045      $2,072    $1,828      $1,585
       $93,000      $674      $622      $560        $1,240         $1,103     $1,003      $1,988    $1,754      $1,520
       $114,000     $641      $591       $533       $1,179        $1,048       $953       $1,890    $1,668      $1,445
 A     $135,000     $614     $566        $510       $1,129        $1,003       $912       $1,809    $1,596      $1,383
       $165,000     $581      $536       $483       $1,069         $950       $864         $1,713    $1,511      $1,310             www.mlive.com/kzgazette

                                                                                                                                                                        LV5028
                                                                                                                                                             Classified Advertising
                                                                                                                                                                Automotive
Annual Rates
ANNUAL                  LINE RATE                    inch rate based on:        MON TO THURS                             WEEKEND (FRI SAT SUN)
CONTRACT RATES         5 + days         1 - 4 days   Small Display         Qtr Page         Half Page   Full Page   Small Display       Qtr Page             Half Page       Full Page

       $5,000        $1.35          $2.80                $31               $1,199           $2,083      $3,535         $36              $1,411 $2,450   $4,158
       $8,500        $1.27          $2.64                $29               $1,122           $1,949      $3,308         $34             $1,320  $2,293   $3,892
D      $17,500        $1.21         $2.50                $26               $1,108           $1,767      $2,999         $31             $1,197  $2,079   $3,529
       $27,500        $1.17         $2.43                $24               $952             $1,654      $2,806         $29             $1,120  $1,945   $3,301
       $40,000        $1.11         $2.30                $23               $898             $1,559      $2,646         $27             $1,056  $1,835    $3,113
       $55,000       $1.06          $2.19                $22               $852             $1,479      $2,510         $26             $1,002  $1,740   $2,953
C      $75,000       $1.02          $2.12                $21               $807             $1,401      $2,378         $24             $949    $1,648   $2,797
       $110,000      $0.96          $2.00                $19                $751            $1,305      $2,214         $23             $884    $1,535   $2,605
       $145,000      $0.92           $1.91               $18                $711            $1,235      $2,096         $21              $837   $1,453   $2,466
       $180,000      $0.88          $1.83                $17               $680              $1,181     $2,004         $20             $800    $1,389   $2,357
B      $215,000      $0.85          $1.76                $17               $654              $1,136     $1,928         $20              $769   $1,336   $2,268
       $260,000      $0.81          $1.69                $16               $626             $1,088      $1,847         $19              $737   $1,280   $2,172
       $310,000      $0.78          $1.62                $15               $601             $1,044       $1,771        $18              $707   $1,228   $2,084
       $380,000      $0.75          $1.55                $15                $571             $993       $1,684         $17              $672    $1,168  $1,982
A      $450,000      $0.71          $1.48                $14               $547              $950        $1,612        $17             $644     $1,118  $1,897
       $550,000      $0.68           $1.41               $14               $518              $899       $1,526         $16             $609    $1,058   $1,796
                                                                                                                                       Weekend Bulk Page Program
                                                                                                                     39      ads        $769    $1,336  $2,268
                                                                                                                     79      ads        $707    $1,228 $2,084
                                                                                                                    109      ads        $644     $1,118 $1,897
                                                                                                                    156      ads        $579   $1,005   $1,706
Annual Rates: Combo
 ANNUAL               Quarter Page Combo                      Half Page Combo                       Full Page Combo                     High Impact program
 CONTRACT RATES        2x          3x           4x          2x             3x          4x          2x     3x        4x                     (consecutive days)
       $5,000                                                                                                                           Half Pages       Full Pages
       $8,500                                                                                                                       21 days        28 days         21 days      28 days
 D                    $952        $877       $784       $1,654 $1,524 $1,265 $2,724 $2,476 $2,146
       $17,500
                                                                                                                              $14,666 $16,761                     $23,110      $26,073
       $27,500
       $40,000                                                                                                                 $12,232 $13,979                   $19,274       $21,745
       $55,000
 C                    $751        $692       $619       $1,305 $1,202                 $998     $2,149 $1,954 $1,693
       $75,000                                                                                                                  $10,111       $11,556            $15,933       $17,976
       $110,000
       $145,000                                                                                                                $9,100 $10,400 $14,340                          $16,178
       $180,000                                                                                                          B
 B                    $626        $577       $516       $1,088 $1,003                 $832     $1,792 $1,629 $1,412
       $215,000
       $260,000
       $310,000
       $380,000
 A                    $518        $477 $426              $899          $829       $688         $1,482 $1,347 $1,167
       $450,000
       $550,000


Classified Color Rates
                                                     Color (% of space charges)
 Ad Size
                                                Full Color                                   Spot Color
 8 inch plus                                         75%                                         65%
 15 inch plus                                        65%                                         55%
 Quarter page plus                                   50%                                         40%
 Half page plus                                      35%                                         30%
 Full Page plus                                      30%                                         25%
Minimum charge $150, Maximum charge $950.                                                                                                            www.mlive.com/kzgazette
2009 Rates                                                                            Classified Advertising

Commercial Rates – Line Rate Charge
      DAYS                                1                        3                        7                        10
      3-4 Lines                         4.22                     2.84                     2.27                      1.85
      5-27                              3.75                     2.54                     2.04                      1.75
      28-55                             3.28                     2.45                     1.85                      1.67
      56-139                            2.82                     2.29                     1.82                      1.64
      140-307                           2.73                     2.14                     1.64                      1.32
      308 & up                          2.39                     2.00                     1.45                       1.17

Commercial Rates – Line Rate Charge
      DAYS                                1                         3                        7
      3-4 Lines                         2.73                      1.97                     1.28                   Yearly
      5-27                              2.19                      1.64                     1.19             frequency 52
      28-55                             2.00                      1.47                     1.10
                                                                                                           week contract
      56-139                            1.86                      1.35                     1.09
                                                                                                            rates for single and
      140-307                           1.74                      1.31                      .98                     consecutive
      308-769                           1.66                      1.16                      .88                insertions. 3 line
      770-1539                          1.40                       .98                      .80                  daily minimum
      1540 & up                         1.23                       .89                      .70                         contract
      Full Page                         1.07                       .91                      .64

Classified Contract Rates – Line Rate Charge
      DAYS                                 1                        3                        7
      3-4 Lines                         2.85                      1.91                     1.44             Short-term
      5-27                              2.44                      1.63                     1.26              frequency
      28-55                             2.30                      1.59                     1.25        90-day contract
      56-139                            2.02                      1.57                     1.23               rates for single
                                                                                                            and consecutive
      140-307                           1.81                      1.49                      1.13
                                                                                                       insertions. 3 line daily
      308 & up                           1.71                     1.39                     1.06           minimum contract


Classified Contract Rates – Line Rate Charge
      DAYS                                1                         3                        7
      3-4 Lines                         2.66                      1.77                     1.25                3,000 line
      5-27                              2.16                      1.59                      1.12                 monthly
      28-55                             1.95                       1.51                    1.08
                                                                                                                minimum
      56-139                            1.75                      1.41                     1.00                   3,000 lines
      140-307                           1.67                      1.34                      .98                    per month
      308-769                           1.55                      1.20                      .87                  for one year
      770-1539                          1.35                      1.08                      .79
      1540 & up                          1.16                      .95                      .68
      Full Page                         1.04                       .92                      .63

Daily & Sunday Rates All rates and space based on 10-column format, 14
agate lines per inch. Classified linage 3-11 lines are billed counted lines; ads 12 lines and up are
billed measured lines. Ads measuring over 18” in depth will be charged at full depth.

                                                                                                                                    LV5029
2009 Rates                                                                      Classified
                                                                               Advertising
Classified Contract Rates – Line Rate Charge
   DAYS                   1                    3                7
   3-4 Lines            2.52                1.67             1.19         8,000 line
   5-27                 1.99                1.38             1.03           monthly
   28-55                1.76                1.22               .99
                                                                           minimum
   56-139               1.64                 1.18              .96
                                                                         8,000 lines per
   140-307              1.56                 1.13             .87            month for
   308-769              1.38                1.03              .77              one year
   770-1539             1.22                 .87              .70
   1540 & up            1.03                 .83              .63
   Full Page             .92                 .79              .52



 Hometown Classified Display Rates – All 7 Hometowns
   3-83 Lines          1.63
   84-384              1.48                 Per line cost of ad
   385-769             1.42
                                       when picked-up from
   770-1539            1.30
   1540-3079           1.26           the Kalamazoo Gazette
   Full Page           1.09



Classified Display Color Rates Liner Ads
                    Color (% of space charge)              Pricing for Yellow
Ad Size
                    Full Color   Spot Color                 Yellow Highlight
6 inch plus            75%            65%            1-13 Lines        $8 per day
15 inch plus           65%            55%               14-27        $16.50 per day
Quarter page plus      50%            40%              28-55         $27.50 per day
Half page plus         35%            30%              56-83         $35.50 per day
Full Page plus         30%            25%              84-126         $43 per day
                                                      127-168         $51 per day
                                                        169+          $59 per day
                                                          BORDER CHARGE: $15




For additional assistance,
please call
Karen Krawczyk 269.388.8469

Classified                 Jottings                  Fax
269.381.5100               269.388.2779              269.345.0583
2009 Rates
8000 Line Monthly Minimum
8,000 lines per month for one year
84-139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1.20
140-307 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.15
308-769 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.00
770-1539 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.91      Classified Advertising
1540+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.74
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.67                Real Estate
3000 Line Monthly Minimum
3,000 lines per month for one year
84-139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1.26
                                                                                                 2009
140-307 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.20
308-769 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.12
770-1539 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.97
1540+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.84
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.77

Yearly Frequency
Rates for single and consecutive insertions
3 line daily minimum contract
84-139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1.29
140-307 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.21
308-769 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.15
770-1539 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.06
1540+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.88
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0.84

Short Term - 90 Day Frequency
Rates for single and consecutive insertions
3 line daily minimum contract
84-139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1.41
140-307 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.32
308-769 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.24

Color Rates
                                      Color (% of space charge)
 Ad Size
                                     Full Color       Spot Color
 6 inch plus                            75%              65%
 15 inch plus                           65%              55%
 Quarter page plus                      50%              40%
 Half page plus                         35%              30%
 Full Page plus                         30%              25%


Open Rate 2.13/line - any size
Daily & Sunday Rates All rates and space based on 10-column
format, 14 agate lines per inch.
Classisfied Linage 3-11 lines are billed counted lines; ads 12 lines
and up are billed measured lines. Ads measuring over 18” in depth will
be charged at full depth.




                                                                                                                 LV5031
2009 Rates                                                                                      Classified Advertising

                                                                                                      Jottings
                                                                     Kalamazoo Gazette and
                                                               Hometown Weekly Newspapers
                                                                                 Jottings
                                                                                  Border                  Jotting
Jottings Non-Contract Rates –                                                      $20
                                                                                                         highlights
Line Rate Charge                                                                                           add the impact
                                                                                                              of color!
                 DAYS                     1              3             5                  7                $43 weekdays
 Kalamazoo                                                                                                  $54 sundays
  Gazette        Lines 3 & up            7.10           6.33          5.70               5.08

7 Hometown Weekly Newspapers
  Hometown       DAYS                     1              3             5                  7
   Gazette                                                                                                      Hometown
 Newspapers      Lines 3 & up            .25            .25           .25                .25
(per hometown)                                                                                                   Jotting
                                                                                                                highlights
                                                                                                                   $2.50
                                                                                                                  per hometown

Jottings Contract Rates – Line Rate Charge
                                                                                                 All Jottings rates based on:
                 DAYS                1           3              5            7                  3 lines minimum. Ads placed in the
 Yearly          Lines 3-7      5.45            4.86           4.38        2.85                 Kalamazoo Gazette and all 7 of the
 3 lines, 3 x                                                                                       Hometown Weekly Newspapers
 a week          8-14           4.91            4.37           3.94        2.57
 minimum         15 & up        4.42            3.94           3.55        2.31
                                                                                                               Classified
 26 weeks
 3 lines, 3 x
                 Lines 3-7      5.72             5.11          4.60        2.99                             269.381.5100
                 8-14           5.15            4.60           4.14        2.30
 a week
 minimum         15 & up        4.64            4.14           3.73        2.18
                                                                                                                 Jottings
                                                                                                           269.388.2779
 13 weeks
 3 lines, 3 x
                 Lines 3-7      5.87            5.24           4.72        3.07                                       Fax
                 8-14           5.28            4.72           4.25        2.76
 a week
 minimum
                                                                                                           269.345.0583
                 15 & up        4.75            4.25           3.83        2.49
 Non-profit/
 Civic       Lines 3 & up       5.45            4.86           4.38        2.85                            For additional
                                                                                                              assistance,
7 Hometown Weekly Newspapers                                                                                  please call
 Hometown Weekly
                                 .25            .25            .25          .25
                                                                                                             Julie Taylor
 Newspapers (per hometown)
                                                                                                           269.388.2779
5% premium for Sunday publication.




                                                                                                       www.mlive.com/kzgazette
                                                                                                                                 LV5030