"Advertising Media Kit"
MeMbership THE AMERICAN INSTITUTE OF AERONAUTICS AND ASTRONAUTICS Advertising Media Kit 2010 PRINT AND ElECTRONIC PRODUCTS Effective December 1, 2009 The AerospAce MArkeT T he aerospace industry has a storied past and an exciting future, and the American Institute of Aeronautics and Astronautics (AIAA) has AIAA Members by Primary Professional Interest Not Speciﬁed Engineering & Tech Mgmt been an integral part of the aerospace industry 7% 10% Structures, Design & Test for over 75 years. Its membership is made up of 9% the top leaders in the companies, organizations, and agencies that comprise the multi-billion Space & Aerospace Sciences dollar civilian and military flight industry. AIAA Missile Systems 28% members are involved in the state-of-the-art fields 16% ... the number one way of modern aviation and space exploration — manned and unmanned flight, rocketry, satellite Propulsion & Energy to reach aerospace design, commercial and military aircraft, space flight, navigation systems, propulsion systems, and 11% Information & Logistics Aircraft Tech Integration 6% & Operations decision makers. communications. And they design, test, and build the systems, subsystems, and components required 13% in the highly complex products relied upon every day in commercial and defense aviation and in space flight and exploration. AIAA Members by Primary Business Not Speciﬁed 18% Aerospace Manufacturing 24% Other Allied Field Government 13% 8% Air Transportation 1% Education Suppliers 12% 7% R&D Consulting 9% 8% t | PAGE 2 | u AerospAce AmericA AAcover.qxd:AA Template 10/19/09 3:05 PM Page 1 AAcover909 -fin.qxd:A A Templ ate 8/12/09 12:42 PM Page 1 Page 1 2:48 PM 5/13/09 10 Template November 2009 x.qxd:AA AA CoverOctFinal.qxd:AA Template 9/15/09 2:49 PM Page 1 AAcover609 8 AEROSPACE AMERICA Septemb er 2009 AEROSPAC 9 June 200 E AMERICA 6 9 January 2009 October 2009 AEROSPAC AEROSPACE AMERICA NOVEMBER 2009 E AMERICA SEPTEMBER FLYING greener skie 2009 JUNE 2009 s OCTOBER 2009 A350 Mars and the t Teasingsou The 787 laboratory lands on red ink Defense acquisitions the fact A change in direction Defining a subsidy th a thud n lands wi Choosing the pathway to space estigatio security Soyuz inv national EASA: Mo nge and ving tow Climate cha ard proact A PUBLICATION OF THE AMERICAN INSTITUTE OF AERONAUTICS AND ASTRONAUTICS AUTIC S N A conver ive regula AND ASTRO A PUB LICAT sation wi tion OF AE RONA UTICS ION O F THE th Edward ICAN INSTI TUTE Space debris: A growing challenge AMER ICAN INSTI T UTE O Weiler AMER F AER F THE ONAU ION O A PUB LICAT A conversation with Graham Love TICS A ND ASTRO NAUT ICS A PUBLICATION OF THE AMERICAN INSTITUTE OF AERONAUTICS AND ASTRONAUTICS T he voice of the industry is AIAA’s monthly magazine, Aerospace America. Read by nearly 40,000 aerospace professionals, Aerospace America Your company’s customers are our readers, and the most cost-effective way to deliver your message to them is by advertising in Aerospace Readership Industry Segment % of Circulation is relied upon for the latest information and America. A breakdown of our readership shows Government 27% analysis of industry issues and technologies. It has that your company’s ad will be seen by the top Private Sector 41% earned a reputation for delivering highly relevant purchasing and specifying officials throughout the Military 17% and reliable information, presented in an inviting industry. These professionals are developing the and engaging format. Its readers are the key specifications for the next generation of aircraft, Readers’ Job Titles industry decision makers employed throughout space vehicles, and defense systems as well as R&D/Engineer 47% the aerospace industry, in the largest civilian and for maintaining and upgrading the current fleet. Corporate Management 42% military government agencies as well as their An ad in Aerospace America will let them know major commercial enterprise partners. how your company’s products and services can Product Areas be integrated into their planning process. The These key leaders rely on the information they breakdown of our circulation shows the exposure Aircraft Design/Production 38% receive in Aerospace America to keep them your message will receive. Space 21% informed of the latest trends and issues directly Rockets/Missiles 20% affecting them, their colleagues, their projects, and Unmanned Vehicles 14% their future. t | PAGE 3 | u ediToriAl plAnner *All content subject to change at editor’s discretion. Issue Featuring* Bonus Distribution Closing Date January The Kepler Planet Hunter Mission November 27, 2009 IBEX and Other Small Explorers Aircraft Update Eye on electronics February What has GOCE Found U.S. Air Force T&E Days January 4, 2010 X-51 Returns to the Skies Nashville, TN Industry Insights March Unducted Engines 8th Annual U.S. Missile Defense Conference January 25, 2010 What’s Next for the X-37B Washington, DC Spacecraft Update April GPS III 11th SpaceOps Conference February 26, 2010 Hubble Celebrates 20 Years of Service Huntsville, AL May Catching up with NextGen March 26, 2010 SESAR – a Different Approach Earth Observation June Wind Tunnels: End of an Era? 40th Fluid Dynmics Conference April 23, 2010 Eye on Electronics Chicago, IL July/August Fuel Cells 46th Joint Propulsion Conference May 21, 2010 Vulcan, an Engine Faster than Ever Nashville, TN September Taking on Turbulence AIAA SPACE 2010 Conference July 23, 2010 Industry Insights Anaheim, CA Space October Middle East – Major Players in Aerospace August 27, 2010 Aircraft Update November Eye on Electronics September 24, 2010 December The Year in Review 49th AIAA Aerospace Sciences Meeting October 22, 2010 Orlando, FL t | PAGE 4 | u AdverTising rATes 2010 Print Display Advertising Rates in Aerospace America B&W 1X 3X 6X 11X cAreer opporTuniTy AdverTising Full page $8,250 $7,980 $7,710 $7,380 Aerospace America is the first choice of aerospace professionals seeking 1/2 page $4,750 $4,585 $4,420 $4,200 employment, and the first choice of the organizations that want to hire them. 1/3 page $3,450 $3,325 $3,200 $3,030 1/6 page $1,750 $1,675 $1,650 $1,550 When your organization needs to fill key professional positions with the most experienced people, you need to reach the most qualified candidates. Four-Color Advertising in Aerospace America ensures that your vacancy announcements Full page $9,000 $8,730 $8,460 $8,100 will be seen by the industry professionals most qualified to fill them. Whether it’s a university faculty position or a corporate engineering or 1/2 page $5,500 $5,335 $5,170 $4,950 technical position, Aerospace America produces results quickly, saving you 1/3 page $4,200 $4,075 $3,950 $3,780 and your staff significant time in attracting the right candidates for each 1/6 page $2,500 $2,425 $2,350 $2,250 position. When you next have a key position to fill, advertise it in Aerospace America. Covers (Four-Color only) Cover 2 $11,700 $11,350 $11,000 $10,550 Career Opportunity Advertising Rates in Aerospace America Cover 3 $11,700 $11,350 $11,000 $10,550 Black & White 1X 3X 6X 11X Cover 4 $13,500 $13,100 $12,700 $12,150 Full page $3,100 $3,010 $2,915 $2,790 All rates gross. 15% discount applies to recognized agencies. 2/3 page $2,150 $2,085 $2,020 $1,935 1/2 page $1,890 $1,835 $1,775 $1,700 1/3 page $1,300 $1,260 $1,225 $1,170 1/6 page $900 $875 $845 $810 Four-Color Full page $3,850 $3,760 $3,665 $3,540 2/3 page $2,900 $2,835 $2,770 $2,685 1/2 page $2,640 $2,585 $2,525 $2,450 1/3 page $2,050 $2,010 $1,975 $1,920 1/6 page $1,650 $1,625 $1,595 $1,560 t | PAGE 5 | u producTion specificATions And shipping inforMATion Aerospace America Size Dimensions Mechanical Requirements Digital materials are required. PDF files are preferred; however, we will also accept QuarkXPress, InDesign, and Word documents. Bleed 8-3/8" x 11-1/8" Trim size 8-1/8" x 10-7/8" Full 2/3 Vert. Live area 7" x 10" 1/2 Island Vital advertising matters should be kept 1/4" from trim on all sides. Number of columns 3 Full page: 7" x 10" 2/3 Vertical: 4-1/2" x 10" 1/2 Island: 4-1/2" x 7" Column width 2-1/8" Only available for Career Opportunity Column height 10" Advertising Binding Perfect bound Process Heatset web offset Shipping Information All material should be shipped to: Craig Byl Aerospace America 1801 Alexander Bell Drive, Suite 500 1/3 Reston, VA 20191 Vert. 1/6 E-mail all files, text, graphics, and photos to: 1/2 Horiz. 1/3 Square Vert. production@AdSalesExperts.net 1/2 Horizontal: 7" x 4-7/8" 1/3 Square: 4-1/2" x 4-7/8" 1/3 Vertical: 2-1/8" x 10" 1/6 Vertical: 2-1/8" x 4-7/8" t | PAGE 6 | u copy And conTrAcT regulATions Published Monthly: Issued on or about the 1st Positioning of Advertisements: n No conditions other than those set forth in of the month of the cover date of publication. Advertisement placement is at the sole discretion this rate card shall be binding on the Publisher of the Publisher except where a request for a unless specifically agreed to in writing by the Closing Date for Insertion Orders: Due at specified preferred position is agreed to and Publisher. publication advertising sales office by the 27th of acknowledged by the Publisher. the second month preceding issue cover date. n All orders are accepted for space subject to our Advertising Policies: credit requirements. Closing Date for Mechanical Materials: All printing material due at publication by the 5th n Publisher has the right to hold advertiser and/ n Publisher retains right of final approval and of the month preceding issue cover date. or its advertising agency jointly and severally acceptance of all advertising submitted, and liable for such monies as are due and payable to shall not be liable for any loss resulting from General: Contracts, insertion orders, Publisher for advertising which advertiser or its rejection of such advertising. correspondence, special requests, proofs and copy agent ordered and for which such advertising should be addressed to: was published. Agency Commission: 15% of gross billing AIAA Advertising Sales Office allowed to recognized advertising agencies 17320 MacDuff Avenue n Conditions other than rates are subject to on display space, color and preferred position Olney, MD 20832 change by Publisher without notice. As used charges. Commission is not allowed on such E-mail: production @AdSalesExperts.net in this section, entitled Advertising Policies, charges as artwork, reprints, backup of inserts, the term “Publisher” shall refer to Aerospace classified ads under 1/6 page, production and Publisher’s Copy Protective Clause: America Magazine and/or the American bindery charges and special handling charges. Advertisers and advertising agencies assume Institute of Aeronautics and Astronautics, Commission is subject to forfeiture on invoices sole liability for all content (including text, Inc. (AIAA). The terms and conditions of this not paid within 90 days from invoice date. All representations, photographs, and illustrations) rate card supercede any terms or conditions accounts not paid in full within 30 days of invoice of advertisement printed, and also assume appearing on advertiser’s orders or materials. date may incur a charge of 1-1/2% per month responsibility for any claims arising therefrom until paid in full. made against the Publisher. The Publisher reserves n Publisher is not responsible for errors or the right to reject any advertising that does not omissions in key numbers and/or advertisers’ Dual Liability: All advertising placed by an conform to its publication standards, which are index. entity acting as the agent for another shall be subject to change or modification at the sole regulated by the Law of Agency as defined in the discretion of the Publisher. Any advertising n Regulations concerning copy and contracts Uniform Commercial Code. The entity for which resembling editorial matter may be designated as are those generally accepted throughout the any advertising is placed shall be held liable for advertising by the Publisher. industry. payment in full for all advertising placed on its behalf regardless of whether such payment was n Advertisements are not accepted if they contain remitted to the agent. testimonial statements or endorsements given by a member or members of AIAA. t | PAGE 7 | u digiTAl MediA www.aiaa.org A dvertising on AIAA’s Web site, www.aiaa.org, gives your company immediate and daily exposure to the decision makers in the leading Size Dimensions agencies and companies throughout the aerospace industry. Skyscraper • Over 12,000 visits per day • Over 350,000 visits per month • Nearly 1-1/2 million page views per month All prices are based on a fixed 30-day exposure on the home page. Ads are available either as a Production Specifications skyscraper or a button and advertising can be www.aiaa.org File Requirements purchased as exclusive or rotating with either one Skyscraper: 160px x 500px or two other messages. Availability is limited. Maximum file size 50 k File Format GIF or JPEG 2010 Online Advertising Rates on Animated GIF files accepted www.aiaa.org Flash Files Not Accepted Button 30 Days Skyscraper Button Shipping Information Exclusive $3,500 $2,000 All material should be shipped to: Rotates w/ 1 other $2,500 $1,200 AIAA Advertising Sales Office Advertiser 17320 MacDuff Avenue Button Rotates w/ 2 other $1,800 $800 Olney, MD 20832 Advertisers E-mail all files, text, graphics, and photos to: production@AdSalesExperts.net Button: 160px x 240px The Daily Launch AIAA also offers advertising on its daily e-newsletter, The Daily Launch. For more information about this product contact: Rick Groves at 610.341.0630 or email@example.com. t | PAGE 8 | u conTAcT inforMATion Advertising Sales Offices Aerospace America National Display & Career Opportunities Elaine Camhi Robert Silverstein Editor-in-Chief 17320 MacDuff Avenue Aerospace America Olney, MD 20832 1801 Alexander Bell Drive, Suite 500 Reston, VA 20191 Phone: 240.498.9674 Phone: 703.264.7580 E-mail: rsilverstein@AdSalesExperts.net E-mail: firstname.lastname@example.org West Coast Greg Cruse Craig Byl 307 W. Avenida Gaviota Manufacturing and Distribution Manager San Clemente, CA 92672 Aerospace America 1801 Alexander Bell Drive, Suite 500 Phone: 949.361.1870 Reston, VA 20191 E-mail: gcruse@AdSalesExperts.net Phone: 703.264.7590 E-mail: email@example.com The Daily Launch Rick Groves Advertising Sales Director 11190 Sunrise Valley Drive, Suite 130 Reston, VA 20191 Phone: 610.341.0630 E-mail: firstname.lastname@example.org t | PAGE 9 | u