Advertising Media Kit by tpc93195




                               Advertising Media Kit
                                      PRINT AND ElECTRONIC PRODUCTS

                                                  Effective December 1, 2009
The AerospAce MArkeT

                         T    he aerospace industry has a storied past and
                              an exciting future, and the American Institute
                         of Aeronautics and Astronautics (AIAA) has
                                                                               AIAA Members by Primary Professional
                                                                                                            Not Specified   Engineering & Tech Mgmt
                         been an integral part of the aerospace industry                                              7%   10%
                                                                                Structures, Design & Test
                         for over 75 years. Its membership is made up of                              9%
                         the top leaders in the companies, organizations,
                         and agencies that comprise the multi-billion
                                                                                        Space &                                               Aerospace Sciences
                         dollar civilian and military flight industry. AIAA     Missile Systems                                               28%
                         members are involved in the state-of-the-art fields               16%

... the number one way   of modern aviation and space exploration —
                         manned and unmanned flight, rocketry, satellite         Propulsion & Energy

    to reach aerospace   design, commercial and military aircraft, space
                         flight, navigation systems, propulsion systems, and
                                                                                              Information & Logistics      Aircraft Tech Integration
                                                                                                                 6%        & Operations

    decision makers.     communications. And they design, test, and build
                         the systems, subsystems, and components required

                         in the highly complex products relied upon every
                         day in commercial and defense aviation and in
                         space flight and exploration.                         AIAA Members by Primary Business
                                                                                                  Not Specified
                                                                                                          18%                           Aerospace Manufacturing

                                                                                   Allied Field                                                 Government
                                                                                          13%                                                   8%
                                                                                                                                             Air Transportation
                                                                                            Education                                   Suppliers
                                                                                                12%                                     7%
                                                                                                                    R&D    Consulting
                                                                                                                     9%    8%

                                       t | PAGE 2 | u
AerospAce AmericA
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                                                                                                                                                                                                                                                                                                                                                                                                                      AEROSPACE AMERICA
                                                                                                                                                                                                                                                                                                                                           er 2009

                                                                                 June 200

                                                                                                                                                                                                                                                                                                               E AMERICA

                                                                                                                                                                                                         January 2009
                                                                                                                                                                                                         October 2009


                                                                                                                                                                                     AEROSPACE AMERICA

                                                                                                                                                                                                                                                                                                                                                                                                                      NOVEMBER 2009
                                                                  E AMERICA

                                                                                                                                                                                                                                                                                                                            greener skie

                                                                     JUNE 2009

                                                                                                                                                                                     OCTOBER 2009
                                                                                                                          A350                                                                           Mars
                                                                                                                  and the
                                                                                                          The 787                                                                                        laboratory
                                                                                                                                                                                                         lands on
                                                                                                                                                                                                         red ink                                                                                                                                                                                                                          Defense acquisitions
                                                                                                           the fact                                                                                                                                                                                                                                                                                                                                                                A change in direction

                                                                                                                                                                                                                                                                                                                                                                                                                                          Defining a subsidy
                                                                                                                                                                    th a thud
                                                                                                                                                         n lands wi                                                                                                                                                                                                                                                                       Choosing the pathway to space
                                                                                                                                                estigatio             security
                                                                                                                                      Soyuz inv              national                                                                                                                                                                            EASA: Mo
                                                                                                                                                   nge and                                                                                                                                                                                                     ving tow
                                                                                                                                       Climate cha                                                                                                                                                                                                                      ard proact                                                        A PUBLICATION OF THE AMERICAN INSTITUTE OF AERONAUTICS AND   ASTRONAUTICS
                                                                                                                                                                                 N                                                                                                                                                                        A conver                ive regula
                                                                                                                                                                     AND   ASTRO                                                                                                             A PUB
                                                                                                                                                                                                                                                                                                   LICAT                                                             sation wi              tion
                                                                                                                                                    OF AE
                                                                                                                                                               UTICS                                                                                                                                     ION O
                                                                                                                                                                                                                                                                                                               F THE                                                          th Edward
                                                                                                                                               TUTE                                                                                                  Space debris: A growing challenge                                                        AMER
                                                                                                                                                                                                                                                                                                                                                              T         UTE O
                                                                                                                               AMER                                                                                                                                                                                                                                           F AER
                                                                                                                         F THE                                                                                                                                                                                                                                                      ONAU
                                                                                                                   ION O
                                                                                                       A PUB
                                                                                                             LICAT                                                                                                                                       A conversation with Graham Love                                                                                                 TICS A
                                                                                                                                                                                                                                                                                                                                                                                                ND   ASTRO
                                                                                                                                                                                                         A PUBLICATION OF THE AMERICAN INSTITUTE OF AERONAUTICS AND           ASTRONAUTICS

T     he voice of the industry is AIAA’s monthly
      magazine, Aerospace America. Read by nearly
40,000 aerospace professionals, Aerospace America
                                                                 Your company’s customers are our readers,
                                                                 and the most cost-effective way to deliver your
                                                                 message to them is by advertising in Aerospace
                                                                                                                                                                                                                                                                                       Industry Segment                                                                                                                                        % of Circulation

is relied upon for the latest information and                    America. A breakdown of our readership shows                                                                                                                                                                          Government                                                                                                                                                                            27%
analysis of industry issues and technologies. It has             that your company’s ad will be seen by the top                                                                                                                                                                        Private Sector                                                                                                                                                                        41%
earned a reputation for delivering highly relevant               purchasing and specifying officials throughout the                                                                                                                                                                    Military                                                                                                                                                                              17%
and reliable information, presented in an inviting               industry. These professionals are developing the
and engaging format. Its readers are the key                     specifications for the next generation of aircraft,                                                                                                                                                                   Readers’ Job Titles
industry decision makers employed throughout                     space vehicles, and defense systems as well as                                                                                                                                                                        R&D/Engineer                                                                                                                                                                          47%
the aerospace industry, in the largest civilian and              for maintaining and upgrading the current fleet.                                                                                                                                                                      Corporate Management                                                                                                                                                                  42%
military government agencies as well as their                    An ad in Aerospace America will let them know
major commercial enterprise partners.                            how your company’s products and services can
                                                                                                                                                                                                                                                                                       Product Areas
                                                                 be integrated into their planning process. The
These key leaders rely on the information they                   breakdown of our circulation shows the exposure                                                                                                                                                                       Aircraft Design/Production                                                                                                                                                            38%
receive in Aerospace America to keep them                        your message will receive.                                                                                                                                                                                            Space                                                                                                                                                                                 21%
informed of the latest trends and issues directly                                                                                                                                                                                                                                      Rockets/Missiles                                                                                                                                                                      20%
affecting them, their colleagues, their projects, and                                                                                                                                                                                                                                  Unmanned Vehicles                                                                                                                                                                     14%
their future.

                                                                                                                                    t | PAGE 3 | u
ediToriAl plAnner

                                                                                                           *All content subject to change at editor’s discretion.

Issue         Featuring*                                          Bonus Distribution                                              Closing Date
January       The Kepler Planet Hunter Mission                                                                                    November 27, 2009
              IBEX and Other Small Explorers
              Aircraft Update
              Eye on electronics
February      What has GOCE Found                                 U.S. Air Force T&E Days                                         January 4, 2010
              X-51 Returns to the Skies                           Nashville, TN
              Industry Insights
March         Unducted Engines                                    8th Annual U.S. Missile Defense Conference                      January 25, 2010
              What’s Next for the X-37B                           Washington, DC
              Spacecraft Update
April         GPS III                                             11th SpaceOps Conference                                        February 26, 2010
              Hubble Celebrates 20 Years of Service               Huntsville, AL
May           Catching up with NextGen                                                                                            March 26, 2010
              SESAR – a Different Approach
              Earth Observation
June          Wind Tunnels: End of an Era?                        40th Fluid Dynmics Conference                                   April 23, 2010
              Eye on Electronics                                  Chicago, IL
July/August   Fuel Cells                                          46th Joint Propulsion Conference                                May 21, 2010
              Vulcan, an Engine Faster than Ever                  Nashville, TN
September     Taking on Turbulence                                AIAA SPACE 2010 Conference                                      July 23, 2010
              Industry Insights                                   Anaheim, CA
October       Middle East – Major Players in Aerospace                                                                             August 27, 2010
              Aircraft Update
November      Eye on Electronics                                                                                                   September 24, 2010

December      The Year in Review                                  49th AIAA Aerospace Sciences Meeting                             October 22, 2010
                                                                  Orlando, FL

                                                         t | PAGE 4 | u
AdverTising rATes

2010 Print Display Advertising Rates in Aerospace America

B&W                   1X             3X            6X            11X
                                                                              cAreer opporTuniTy AdverTising
Full page            $8,250         $7,980        $7,710        $7,380        Aerospace America is the first choice of aerospace professionals seeking
1/2 page             $4,750         $4,585        $4,420        $4,200        employment, and the first choice of the organizations that want to hire them.
1/3 page             $3,450         $3,325        $3,200        $3,030
1/6 page             $1,750         $1,675        $1,650        $1,550        When your organization needs to fill key professional positions with the
                                                                              most experienced people, you need to reach the most qualified candidates.
Four-Color                                                                    Advertising in Aerospace America ensures that your vacancy announcements
Full page            $9,000         $8,730        $8,460        $8,100        will be seen by the industry professionals most qualified to fill them.
                                                                              Whether it’s a university faculty position or a corporate engineering or
1/2 page             $5,500         $5,335        $5,170        $4,950
                                                                              technical position, Aerospace America produces results quickly, saving you
1/3 page             $4,200         $4,075        $3,950        $3,780
                                                                              and your staff significant time in attracting the right candidates for each
1/6 page             $2,500         $2,425        $2,350        $2,250        position. When you next have a key position to fill, advertise it in Aerospace
Covers (Four-Color only)
Cover 2             $11,700        $11,350       $11,000        $10,550       Career Opportunity Advertising Rates in Aerospace America
Cover 3             $11,700        $11,350       $11,000        $10,550
                                                                               Black & White             1X            3X           6X            11X
Cover 4             $13,500        $13,100       $12,700        $12,150
                                                                               Full page                $3,100        $3,010       $2,915        $2,790
All rates gross. 15% discount applies to recognized agencies.                  2/3 page                 $2,150        $2,085       $2,020        $1,935
                                                                               1/2 page                 $1,890        $1,835       $1,775        $1,700
                                                                               1/3 page                 $1,300        $1,260       $1,225        $1,170
                                                                               1/6 page                  $900          $875         $845          $810

                                                                               Full page                $3,850        $3,760       $3,665        $3,540
                                                                               2/3 page                 $2,900        $2,835       $2,770        $2,685
                                                                               1/2 page                 $2,640        $2,585       $2,525        $2,450
                                                                               1/3 page                 $2,050        $2,010       $1,975        $1,920
                                                                               1/6 page                 $1,650        $1,625       $1,595        $1,560

                                                                     t | PAGE 5 | u
producTion specificATions And shipping inforMATion

Aerospace America                                  Size Dimensions
Mechanical Requirements
Digital materials are required. PDF files
are preferred; however, we will also accept
QuarkXPress, InDesign, and Word documents.

Bleed             8-3/8" x 11-1/8"
Trim size         8-1/8" x 10-7/8"                            Full                              2/3 Vert.
Live area         7" x 10"                                                                                                           1/2 Island
                  Vital advertising matters
                  should be kept 1/4" from
                  trim on all sides.
Number of columns 3
                                                   Full page: 7" x 10"            2/3 Vertical: 4-1/2" x 10"              1/2 Island: 4-1/2" x 7"
Column width      2-1/8"
                                                                                  Only available for Career Opportunity
Column height     10"                                                             Advertising
Binding           Perfect bound
Process           Heatset web offset

Shipping Information
All material should be shipped to:
Craig Byl
Aerospace America
1801 Alexander Bell Drive, Suite 500                                                                                        1/3
Reston, VA 20191                                                                                                            Vert.
E-mail all files, text, graphics, and photos to:          1/2 Horiz.                           1/3 Square

                                                   1/2 Horizontal: 7" x 4-7/8"    1/3 Square: 4-1/2" x 4-7/8"             1/3 Vertical: 2-1/8" x 10"
                                                                                                                          1/6 Vertical: 2-1/8" x 4-7/8"

                                                                 t | PAGE 6 | u
copy And conTrAcT regulATions

Published Monthly: Issued on or about the 1st         Positioning of Advertisements:                        n No conditions other than those set forth in
of the month of the cover date of publication.        Advertisement placement is at the sole discretion       this rate card shall be binding on the Publisher
                                                      of the Publisher except where a request for a           unless specifically agreed to in writing by the
Closing Date for Insertion Orders: Due at             specified preferred position is agreed to and           Publisher.
publication advertising sales office by the 27th of   acknowledged by the Publisher.
the second month preceding issue cover date.                                                                n All orders are accepted for space subject to our
                                                      Advertising Policies:                                   credit requirements.
Closing Date for Mechanical Materials:
All printing material due at publication by the 5th   n Publisher has the right to hold advertiser and/     n Publisher retains right of final approval and
of the month preceding issue cover date.                or its advertising agency jointly and severally       acceptance of all advertising submitted, and
                                                        liable for such monies as are due and payable to      shall not be liable for any loss resulting from
General: Contracts, insertion orders,                   Publisher for advertising which advertiser or its     rejection of such advertising.
correspondence, special requests, proofs and copy       agent ordered and for which such advertising
should be addressed to:                                 was published.                                      Agency Commission: 15% of gross billing
AIAA Advertising Sales Office                                                                               allowed to recognized advertising agencies
17320 MacDuff Avenue                                  n Conditions other than rates are subject to          on display space, color and preferred position
Olney, MD 20832                                         change by Publisher without notice. As used         charges. Commission is not allowed on such
E-mail: production                  in this section, entitled Advertising Policies,     charges as artwork, reprints, backup of inserts,
                                                        the term “Publisher” shall refer to Aerospace       classified ads under 1/6 page, production and
Publisher’s Copy Protective Clause:                     America Magazine and/or the American                bindery charges and special handling charges.
Advertisers and advertising agencies assume             Institute of Aeronautics and Astronautics,          Commission is subject to forfeiture on invoices
sole liability for all content (including text,         Inc. (AIAA). The terms and conditions of this       not paid within 90 days from invoice date. All
representations, photographs, and illustrations)        rate card supercede any terms or conditions         accounts not paid in full within 30 days of invoice
of advertisement printed, and also assume               appearing on advertiser’s orders or materials.      date may incur a charge of 1-1/2% per month
responsibility for any claims arising therefrom                                                             until paid in full.
made against the Publisher. The Publisher reserves    n Publisher is not responsible for errors or
the right to reject any advertising that does not       omissions in key numbers and/or advertisers’        Dual Liability: All advertising placed by an
conform to its publication standards, which are         index.                                              entity acting as the agent for another shall be
subject to change or modification at the sole                                                               regulated by the Law of Agency as defined in the
discretion of the Publisher. Any advertising          n Regulations concerning copy and contracts           Uniform Commercial Code. The entity for which
resembling editorial matter may be designated as        are those generally accepted throughout the         any advertising is placed shall be held liable for
advertising by the Publisher.                           industry.                                           payment in full for all advertising placed on its
                                                                                                            behalf regardless of whether such payment was
                                                      n Advertisements are not accepted if they contain     remitted to the agent.
                                                        testimonial statements or endorsements given
                                                        by a member or members of AIAA.

                                                                     t | PAGE 7 | u
digiTAl MediA                                                                                                         

A   dvertising on AIAA’s Web site,,
    gives your company immediate and daily
exposure to the decision makers in the leading
                                                                                                             Size Dimensions

agencies and companies throughout the aerospace

• Over 12,000 visits per day
• Over 350,000 visits per month
• Nearly 1-1/2 million page views per month

All prices are based on a fixed 30-day exposure
on the home page. Ads are available either as a       Production Specifications
skyscraper or a button and advertising can be
                                             File Requirements
purchased as exclusive or rotating with either one                                                                    Skyscraper: 160px x 500px
or two other messages. Availability is limited.        Maximum file size       50 k
                                                       File Format             GIF or JPEG
2010 Online Advertising Rates on                                               Animated GIF files accepted                                           Flash Files             Not Accepted

30 Days                Skyscraper        Button
                                                      Shipping Information
Exclusive                 $3,500         $2,000       All material should be shipped to:
Rotates w/ 1 other        $2,500         $1,200       AIAA Advertising Sales Office
Advertiser                                            17320 MacDuff Avenue

Rotates w/ 2 other        $1,800          $800        Olney, MD 20832
                                                      E-mail all files, text, graphics, and photos to:
                                                                                                                        Button: 160px x 240px

  The Daily Launch
  AIAA also offers advertising on its daily e-newsletter, The Daily Launch.
  For more information about this product contact:
  Rick Groves at 610.341.0630 or

                                                                      t | PAGE 8 | u
conTAcT inforMATion

Advertising Sales Offices                 Aerospace America

National Display & Career Opportunities   Elaine Camhi
Robert Silverstein                        Editor-in-Chief
17320 MacDuff Avenue                      Aerospace America
Olney, MD 20832                           1801 Alexander Bell Drive, Suite 500
                                          Reston, VA 20191
Phone: 240.498.9674
                                          Phone: 703.264.7580
West Coast
Greg Cruse                                Craig Byl
307 W. Avenida Gaviota                    Manufacturing and Distribution Manager
San Clemente, CA 92672                    Aerospace America
                                          1801 Alexander Bell Drive, Suite 500
Phone: 949.361.1870
                                          Reston, VA 20191
                                          Phone: 703.264.7590


                                          The Daily Launch

                                          Rick Groves
                                          Advertising Sales Director
                                          11190 Sunrise Valley Drive, Suite 130
                                          Reston, VA 20191

                                          Phone: 610.341.0630


                                                        t | PAGE 9 | u

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