Using Your Domains to Generate and Track Leads Domains are very important nowadays. Since the Internet has been introduced, everyone on Earth has relied on it for almost all of their needs. They use the Internet to buy items that they need. That is why there are a lot of businesses that also depend on the Internet to generate and track their leads. However, so few of them ever know the right way of harnessing the full potential of their domains to serve their business. Clearly, people know how to do online marketing. Yet there are some things that related to it that only few people know. These are things that, if only they were known to the marketers, could have made life a lot easier for them. There Should be Two or More Domains Used for Marketing Most people are used to marketing only one domain or website. That’s the norm, of course, and something that all of us are taught to do. Most applications of the Internet require only a single website. It is easier to maintain and easier to advertise--not. One thing that most marketers fail to understand is that, while it is indeed easy to advertise and bring one website to the attention of most people, it is difficult to achieve what you hoped for when you only have one website: that is to gain leads and convert them into customers. Yes, it may be hard to believe, but that’s the truth. Why? That is because people who come into a website that is owned and operated by a businessman will automatically stay away from it. It is actually very similar to the way people react to telemarketers; once you start talking about offers and products on the telephone line, it’s either they politely tell you to hang up and leave them alone, or they will slam the phone outright on you. In other words, they’ll reject you. It is just the same on the Internet. This behavior stems from two reasons. First, people are always on guard on offers and products because they might be scams. With the financial crises nowadays, people are conscious about where and for what they spend the money in. Unfortunately, scams are abundant in the Internet, making people careful about websites that promote products and offers. The other reason is that the person may be interested in only information and may not right away be interested in any product or offer. They may be later on, but if they are bombarded right away with these promotional materials, they’ll automatically erect a wall in front of them. This is a common defense mechanism, even against telemarketers who cold-call on anyone’s telephone. You too would probably do the same thing if you were in their situation.
As mentioned earlier, people are more interested in getting information in the Internet rather than face websites that blabber about products and offers. Why not take advantage of that? One way to do that is to introduce only general information on a website. However, you cannot put in general information on your business website. Your website, as a marketer’s website, is designed to put in information about your product alone. It can do nothing else but promote your products, or else, it’s not a marketer’s product already. Are you scratching your head in incomprehension now? It can be confusing. How can you introduce general information in your website without sticking to its intended aim of promoting your products? Now don’t waste your time trying to figure it out because the situation is similar to asking the question, “Who comes first: the chicken or the egg?” Asking yourself such kinds of questions will just put you in circles. No matter how you look at it, there’s no way you can do that with your website. Your website is intended to promote--nothing more than that. Let it stay that way. Advantages of Using More than One Domain Now you probably know what we’re getting at: use a separate domain to give people the information they need. With that separate domain in place, you can then use it as a medium to give people the information that they are looking for. That’s the advantage of using more than one domain: it’s easy to generate leads that way. Just remember to keep the second domain as optimized as the first domain, so it can be seen easily in the search engine results page. You may also include a tagline at the end of your articles with a link to your website. That’s easy, isn’t it? You just come up with very informative articles, post them in your second domain, and redirect traffic to your main website. This way, you can capture the interest of your potential traffic as long as your articles create enough hype for your products without mentioning your company or your products of course. Finally, cinch it when you ask your site’s visitors to leave in their e-mail address and name for your newsletter. That’s lead generation for you already. You now have the means to build a database of people who are interested in your products. Using more than one domain can help track visits as well. If you have, say, four domains running on the same strategy--that is, giving general information about your niche--you can use them in your marketing campaigns. Specifically, they can be used to compare the success of each advertisement or lead generation campaign. Here’s how you do that. For every ad or article you use to indirectly promote or create hype for your products, you can use an individual tagline. This tagline should carry a URL pointing to one of your websites. You should then publish several articles, with
each of them pointing to any of your individual domains. Afterward, all you need to do is just look at the statistics of every website you have and see which one of them has the most number of visitors or leads delivered to you. Content provided by: www.leadtracking-info.com Visit our lead management software sponsor: www.leads360.com