Don’t Let Web 2.0 Ruin Your Online Marketing
Robert Rose VP of Marketing & Product Strategy CrownPeak
© 2008 CrownPeak Technology. All rights reserved.
5880 W Jefferson Blvd Suite G Los Angeles, CA 90016 800-877-1944 info@crownpeak.com www.crownpeak.com
Don’t Let Web 2.0 Ruin Your Online Marketing
How did we get here…. How can Web 2.0 help or hurt? Some ideas…..
What the heck is Web 3.0?
© 2008 CrownPeak Technology. All rights reserved.
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Hagerstown, MD
$60,000,000
10 Years
$37,500 Per Foot
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It’s Déjà Vu All Over Again
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1. Consumerization Of IT
Technology actually works! But that makes it less important It has to be invisible….
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1. Consumerization Of IT
Technology is easy… The revolution will not be “built”
Experimenting drives success in your online efforts.
1 Rant 1 Article 1 Audio File
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Web 2.0
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© 2008 CrownPeak Technology. All rights reserved.
1. Consumerization Of IT
SEO Best practice:
Produce tons of good content.
Web Community:
Seed content facilitate conversations
Podcasting, Blogging, Wiki:
Accurate, constant, new
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2. Web 2.0 Is Just A Conversation
Pull (“Listening”) Analytics Surveys/Polls
Push (“Talking To”) Email Web Content Push
WEB 2.0
Blogs Folksonomies Wikis
RSS Feeds
Site Subscription…
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2. The 2.0 Conversation
Publish – And Ask For Feedback Publish – And let user’s rate it
Roundtrip the user’s content through your content management system
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2. The 2.0 Conversation
Combine Search and RSS Feeds
Add RSS Feeds as a component of your search results
• Personalized Feed • Discover top keywords • Optimize content
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What does it mean?
$3, $6…. 50 Cents? 1,000,000 Addresses!!
Monetized a community of 1 million people.
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Active “Listening”
Talking ”With”
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3. Looking Ahead: Web 3.0?
“….the applications are relatively small, the data is in the cloud, the applications can run on any device.. very fast and very customizable. Furthermore, they are distributed virally: literally by social networks, by email. You won't go to the store and purchase them...” - Eric Schmidt Google
Where is your content?
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3. Looking Ahead: Web 3.0?
How can your content be consumed by any device? How can you start integrating content into social networks and social networks into your content? How can you start guiding, leading developing a relationship with a core community….
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Thank You
Robert Rose VP of Marketing & Product Strategy CrownPeak rob.rose@crownpeak.com
© 2008 CrownPeak Technology. All rights reserved.
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