Ruth Young | Integrated Marketing Expert
phone: 773.841.6266 | email: email@example.com | 2600 N. Southport Avenue, Chicago, IL 60614
Accomplished leader with a rare integrated background in marketing, business development, growth strategies and account
management (both consumer and business segments / start-ups to Fortune 500 organizations). Key strength includes finding new
revenue streams through identifying and developing new market opportunities. Known for being the voice and champion of the
customer, as well as the igniter of team innovation and focus. Consistently recruited for high performance teams.
Strategic Planning Multichannel Integrated Marketing Online Strategies Sales Productivity Tools / CRM
Brand Development Go-To-Market Strategies Customer Insights High Performance Teams
CAREER DEVELOPMENT & ACCOMPLISHMENTS
I N D E P E N D E N T M A R K E T I N G C O N S U L T A N T (2 0 08 - P R E S E N T )
Director of Business Development for Toomey Associates, a boutique design & marketing agency. Projects include
expanding their business into key new vertical markets, as well as developing social media strategies for clients.
Account Director for the Taproot Foundation, an organization providing pro bono marketing services to non-profits across
the country. Project lead of team of 7 on an advanced website and new sales collateral for the Women’s Health Foundation,
a digital annual report for the Sargent Shriver National Center for Poverty Law, and marketing materials for The Arts
Alliance Illinois. Recognized twice in 6 months as leading Team of the Month by Taproot Foundation and clients.
DIRECTOR OF BUSINESS DEVELOPMENT
Wheels, Inc – $1.5 billion financial services / fleet leasing management firm, Chicago, IL (2007 - 2008)
Recruited heavily to launch a new business development organization based on a potential merger (but ultimately
unrealized) of the top 2 industry leaders.
Built strategies to penetrate vertical markets, including healthcare, pharmaceutical, energy, and insurance.
Created a series of sales toolkits to drive vertical market opportunities, including an integrated sales training program to increase
major accounts sale team effectiveness ($500k dollar accounts and above).
DIRECTOR OF MARKETING
NAL Worldwide – $100 million business services organization, Chicago, IL (2006 - 2007)
Brought on to re-launch and re-position a high technology based supply chain consulting organization. Led go-to-market strategies
for 4 diverse vertical practices, including telecommunications, healthcare, technology, and retail.
Designed an SEO and SEM strategy that rose website rankings from # 60 in Google and Yahoo to the # 1 & 2 rankings in key
categories. Drove website visits up 800% in 6 months.
Developed an integrated thought leadership program resulting in 5 articles in key publications, 6 speaking engagements, and 2
white papers within 1 year. Top clients included Home Depot, BP and Ericsson.
Recruited and managed an inside appointment setting sales team resulting in $6 million in opportunity.
DIRECTOR OF MARKETING, NEW CHANNELS DEVELOPMENT
ServiceMaster Company - $4 billion consumer services company, Chicago, IL (2004 – 2006)
Hand-picked to establish enterprise-wide cross-sell efforts targeted at the 6 million consumers of the 8 leading home services
brands in the country including Merry Maids, TruGreen and Terminix. Acted as the marketing research and development arm of
the company to create and test new sales channels and new partnership opportunities (on-line & off-line).
Produced the first comprehensive enterprise-wide cross sell strategy and uncovered an untapped market of $200 million in
potential revenue. Market trials achieved 165% of plan and became one of the most successful direct marketing programs
and loyalty programs in the company’s history.
Transformed antiquated gift certificate program into a robust gift card program for Merry Maids with new channels of
distribution. Strategic alliances included American Express and Home Shopping Network. Grew revenues from $3 million
to $5 million in 12 months. Built ServiceMaster’s first e-commerce site (in support of new gift card program).
Drove new segment revenue up 25% through innovative on-line and off-line direct marketing strategies. Growth segments
included New Movers, Active Seniors, and Women.
RUTH YOUNG Page 2
SENIOR DIRECTOR OF MARKETING & NEW MARKET DEVELOPMENT, NORTH AMERICA
Ondeo Degremont / SUEZ– $1 billion global environmental services company, Richmond, VA/HQ - Paris (2002 – 2004)
Selected to turnaround and revitalize a North American subsidiary of the world’s largest environmental services company (SUEZ)
based in Paris. My team provided field sales support for a 130 person indirect sales channel in United States and Canada.
Created and led marketing function, including market development, brand management, advertising, public relations,
market segmentation, web strategy, pricing, new product launches, and sales channel development.
Developed and launched new preventative maintenance service offering that leveraged family of products resulting in
incremental revenue of $20 million.
Initiated and managed customer experience improvement project that resulted in the prestigious top customer service
award in category from Frost & Sullivan.
DIRECTOR OF FIELD MARKETING
XO Communications - start-up telecommunications company that grew to $1.2 billion in 4 years, Chicago, IL (1997– 2002)
Chosen to build and manage the field marketing organization for an emerging high customer touch start-up founded by
telecommunications pioneer, Developed customer acquisition strategies, branding, advertising, direct marketing, CRM, product
development, public relations, web strategies, market research and launches of tier one markets. My team provided field support for
over 1,500 sales people.
Created company’s top performing direct marketing campaign that delivered 3,000 qualified appointments and $18 million
in incremental sales revenue.
Launched 5 tier one markets in under 4 months each, with revenue streams of $200 million. Designed national template
for new market rollouts.
Selected by senior management to create and co-chair the National Customer Acquisition Team, as well as Field Lead for
brand transition from NEXTLINK to XO Communication.
SENIOR MARKETING MANAGER / REGIONAL ACCOUNT MANAGER
AT&T & Ameritech – Leaders in telecommunications services, Basking Ridge, NJ / Chicago, IL (1990 – 1997)
Part of high performance team that developed marketing strategies for new products and service offerings. Designed service features,
evaluated target market segments, conducted market research, developed pricing and promotional offers, created direct market programs,
developed sales channels and delivered business cases on new products.
Selected to be part of New Product Development Process Steering Committee contributing to AT&T winning the top
national quality award.
Turned around flagging sales region from #4 to number #1 in the country within one year and was awarded Regional
Account Manager of the Quarter.
Created and launched the first packaged retail wireless data product in the country for Ameritech. Leading edge marketing
programs grew wireless data business from $5 million to $50 million.
Fort Lauderdale Marriott - Fortune 500 hotel and resort corporation, Fort Lauderdale, FL (1985 – 1988)
Launched a new Marriott Hotel in the highly competitive South Florida market. Responsible for all aspects of corporate and trade
conferences. Achieved 225% year over year and was awarded Sales Manager of the Quarter twice.
EDUCATION & PROFESSIONAL AFFILIATIONS
THE PENNSYLVANIA STATE UNIVERSITY - 1990
Master of Business Administration, Concentration in Marketing
SYRACUSE UNIVERSITY - 1985
Bachelor of Science, Concentration in Marketing
AFFILATIONS: Account Director at Taproot Foundation, Marketing Executives Networking Group (MENG)