Teaching and encouraging career counselors to become ethical counselors is more than proposing students memorize the ethics code or rules. It is more than working through complex case scenarios. Finally, it is even more than adopting one of many ethical decision making models. In fact, all of the activities mentioned are necessary in developing an understanding of professional ethics; however, they are not sufficient to help students develop a professional ethical identity. Helping student develop a professional ethical identity requires a proactive approach in teaching ethics. A proactive approach in teaching ethics starts with helping students explore the inside of themselves. This inside includes uncovering personal motivations for becoming a career counselor, and examining the personal values and ethics of origin they bring with them to the profession.