World-Class Customer
Contact Centers “Opt-in is the key,” says , president of
Inbound eCommerce
Contact Center Specialists . “The FTC has regulations in place to
ensure consumers’ privacy, even with mobile initiatives,
Teleservices and Internet but those regulations begin and end with opt-in.
Outbound Data Consumers should be required to opt in to mobile pro-
Inbound Outbound E-mail grams with a simple process, like a “yes” text, so undue
Teleservices Processing
Web Chat Off Shore At-home Agent
eb burden isn’t placed either on the company or the cus-
Interactive Fulfillment tomer, he explains. “By inviting your existing customers
Voice Response Services to opt into a mobile campaign,” Holmen adds, “you not
since 1974 only adhere to FTC standards, but also optimize your
redemption rates, maximize ROI and create heightened
brand perception among core clientele.”
Call Centers | eCommerce | Fulfillment
1-888-788-0333 | www.tlcassociates.com
800.537.8000 globalresponse.com “Telling customers about your successes and priorities
is important if you want to bring them to your Web
site,” replies , fundraising product man-
ager at . “Appeals do
just that and also offer great content for keeping your
Web site fresh and topical. Your site’s home page should
put the spotlight on your current appeals,” she adds.
Hoddinott suggests having your marketing agency
design compelling Web creative, while it builds similar
content for mail appeals. You also should consider
includes many online having one of the people you highlight in your appeals
host a blog or forum as part of the campaign. It’s also
A CRM expert offers three tips easy to take make the most of your online presence if
exclusive features. to solve a customer relationship you have a strong and flexible content management and
managment problem. CRM system in place, she adds.
Here is a rundown of
what is coming up only
It’s more important than ever
on DMNews.com. to make sure custome