VIEWS: 5 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 6/11/2010
SnapMyLife users can connect with the No Reservations program by following it on SnapMyLife or by opting in to receive mobile alerts that the show is about to air. Those following the No Reservations user on SnapMyLife will see updated content in their stream on the service, similar to Twitter or Facebook.
Uno’s segmenting program should be CashStar also has worked with Traveloc- : After a holiday testing period, Uno Chi- fully functional by the end of 2009, Hendrie ity and Gorham Bike and Ski. Stone said he cago Grill is rolling out a new approach to said. Some of Uno’s key audience segments would like the company to build relationships gift cards with startup company CashStar, include busy families, professionals and with more major retailers and restaurant a gift card platform that allows consumers “casual dining foodies.” chains in time for the May to July (“moms, to create and e-mail customized gift cards. “Most people buy [gift cards] off the dads and grads”) gifting season. Using CashStar, retailers can create mul- rack at stores, and the retailer never knows tiple designs for gift cards, and, when the anything about the purchaser or recipient,” cards are e-mailed, can attach additional pointed out David Stone, CEO of Cash- incentives to drive store trafﬁc. Retailers Star. “Here, the retailer has all the purchaser also can use data collected when people information because they provide informa- create online gift cards to send incentives tion to buy online, and they have some and offers to the givers. recipient information as well, with e-mail “This seemed to be a very smart new way addresses and the ability to be notiﬁed when of adding convenience for my customers, recipients view the card.” because online gift cards don’t require a Uno Chicago Grill began offering Cash- visit to the store,” said Rick Hendrie, SVP of Star virtual gift cards in December. Members marketing for Uno. “The CashStar vehicle of the Uno Insiders Club, its loyalty group, offers a lot of ﬂexibility in terms of how I received e-mails promoting the cards. During appear to consumers. I can tell different sto- that period, online virtual gift cards outsold ries and, ultimately, I will be able to segment the pizza chain’s physical gift cards by 113%, messages to appropriate audiences, which and gift card sales overall more than doubled will help Uno become more relevant.” those of the Christmas before. : The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can connect with the for the card: There will be no paper state- No Reservations program by following it on : Capcom, the company behind Street ments. Instead, users can opt in for e-mail : Valassis may be de-listed from the New SnapMyLife or by opting in to receive Fighter, Mega Man and other video games, or text message alerts. York Stock Exchange after it received notice mobile alerts that the show is about to air. has launched a new loyalty program based “Not only are we connecting our consum- that it wa
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