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9. Youth (K-12) In terms of groups currently being Co-op educators see critical least well-served by cooperative education need to ramp-up, expand efforts, the audiences were ranked as follows: education efforts 1. General public 2. Cooperative members and young members of cooperatives By James Wadsworth, and researchers, vocational ag teachers 3. Those exploring a new cooperative Co-op Education and Outreach Program and cooperative leaders and officers. 4. Youth (post secondary) USDA Rural Development Other participants came from cooperative 5. Youth (K-12) extension offices, cooperative 6. Cooperative directors hile many valuable co-op development centers, cooper-ative 7. Cooperative employees education resources are councils, national cooperative 8. Cooperative management available today from associations, state governments and Interestingly, cooperative directors USDA Rural USDA Rural Development state offices. were ranked second among groups Development and others, needing co-op education the most, but many publications and other co-op Audiences ranked on need educators seemed to think this type of educational materials are in serious need The educators ranked primary target education is being carried out to a good of updating. New communications audiences based on need for co-op degree at the present time, since directors technologies should be better employed education. A large majority (about 75 are sixth on the list for being least well- and outreach and distribution efforts must percent) of them ranked people served. Those exploring a cooperative be geared up if the co-op business model considering the formation of a were third on the least well-served list, is to be more widely adopted. cooperative at the top of the list, followed but were identified as the highest priority. This was the general consensus of a closely by board members of existing group of 91 people USDA recently cooperatives. Nine audiences were Most crucial co-op topics engaged in discussions about the state of ranked, as follows: The co-op educators see a wide variety its co-op education efforts, and co-op 1. People considering forming a of topics that need to be addressed to education in general in America. Tailoring cooperative improve cooperative “literacy.” Topping co-op education efforts to meet the 2. Cooperative directors their list is finan
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