In an interview, Seth Wolk, EVP, director of human interest, Saatchi & Saatchi, talked about his title and the challenges of the economic condition. Wolk said director of human interest is a title he'd inherited, and it's key to the philosophy at Saatchi & Saatchi. His function is making sure that they have knowledge, interest and awareness of who their people are and what makes them effective. Wolk said it makes it difficult to flat-out hire. So you have to make trade-offs to upgrade your skills.