A New Tool to Stay Cool by ProQuest


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									latin culture 2.0
A New Tool to Stay Cool
Looking for YouTube clips of the latest hot salsa
band? Want to find the best Panamanian res-
taurant in New York, San Francisco, Los Angeles,
Chicago, or Miami? Fans of Latin culture in the
U.S. now have a handy online information source.
Remezcla.com is a unique cultural calendar listing
Latin-oriented events in each of those cities, ranging
from film festivals to book readings and concerts.
The one-stop-shop source, which was launched in
New York in 2006, relies on information posted by
an expanding network of contributors and blog-
gers from around the hemisphere, and is pow-
ered by partnerships with Microsoft’s Zune and
MySpace Latino. Remezcla’s comprehensive cov-
erage is helped by its agreement with city govern-                                                         monterrey, 
ments to provide content for summer event guides in the five cities where it now operates.                 mexico’s 
   Co-founder Andrew Herrera says the site was created to introduce second- and third-gen-                 Kinky plays at 
eration Hispanic immigrants to the diversity of Latin American contemporary culture. “The                  a remezcla-
more you know about your culture, the more you’re empowered,” says Herrera, the son of Ec-                 sponsored event 
uadorian immigrants. “It’s cool for me to see a kid who listens to Daddy Yankee and intro-                 in New york.
duce him to some funky Colombian electronic band.” He’s clearly on the right track. Remez-
cla’s success has fueled plans to add several Texas cities this year.

 New oN the                            website amerIcasquarterly.org
                                                        renewal to the film industry.
                                                           You will find clever analysis and insight from
                                                        writers, scholars, academics, and journalists on the
                                                        scene. two members of our
                                                        online team include Liz Harper
                                                        and Anastasia Moloney. based
                                                        in DC, Liz is a senior editor for
                                                        public affairs and comm
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