Newsmax turns to DRTV, radio, freebies for subs

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					                                                                                                                                                           www.dmnews.com | April 6, 2009 | DMNEWS | 3


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          BrandNew A Tahitian treat                                                                       International move Newsmax turns
                                                                                                          for Yahoo Mobile   to DRTV, radio,
                                                                                                          By Dianna Dilworth
                                                                                                          : Yahoo Mobile is growing its business by        freebies for subs
                                                                                                          expanding its services into new countries
                                                                                                          and with new product offerings.
                                                                                                             After announcing the expansion at the
                                                                                                          Mobile World Congress in February, Yahoo
                                                                                                          Mobile’s new personalized mobile homep-
                                                                                                          age is now available in eight countries across
                                                                                                          Europe, Asia and the Americas including
                                                                                                          the US, Canada, the UK, Germany, France,
                                                                                                          India, Indonesia and the Philippines, with
                                                                                                          additional localized versions expected to
                                                                                                          launch over the next several months.
                                                                                                             In addition, Yahoo’s mobile Web page
                                                                                                          will now be available across more than 300
                                                                                                          devices with HTML-enabled mobile brows-
                                                                                                          ers at new.m.yahoo.com.
                                                                                                             The online giant also has a new mobile
                                                                                                          app for iPhone. And further, a Yahoo Mes-
         “Maybe it’s time to invest in something more important than                                      senger application will soon be available for    By Lauren Bell
         your portfolio.” That’s just one of the lines Tahiti Tourisme North                              the iPhone so that iPhone users can chat         : Newsmax Media has launched direct
         America is hoping will attract people to a new campaign to boost                                 via instant message.                             response TV and radio ads in an effort
         the islands as a romantic destination. The multimedia campaign,                                     “Consumers around the globe are               to win over new subscribers to its flagship
         which includes a microsite at www.investinyourlove.com, offers                                   demanding compelling mobile Internet             product, Newsmax magazine.
                                                                                                          services that offer increased personaliza-          The commercials offer four free issues of
         deals, discounts and, later this month, an online video contest                                  tion,” said David Ko, SVP of Yahoo Mobile,       the conservative-leaning monthly, as well as
         in which entrants can submit their videos on why they should                                     in a statement.                                  a free World Bank emergency radio. Con-
         win a trip to Tahiti. It also includes online banners, search engine                                The new Yahoo Mobile offering will            sumers who accept the offer are then target-
         marketing and print ads. Site visitors can opt in for e-mails on                                 expand advertising media                         ed for further marketing to convince them
         discounts and other travel news or download a widget for a slide-                                space by creating more dis-                      to switch to a full-year paid subscription.
         show on the islands, interactive maps and weather reports.                                       play impressions. These                          A similar deal posted online has garnered
                                                                                                          impressions have the capa-                       great success for the magazine, helping to
                                                                                                          bility to generate rich media                    bring circulation numbers from 90,000 a
                                                                                                          ads through functions, such                      year ago to 106,063 as of December 31, to


        NEXCOM drafts ExactTarget
                                                                                                          as send to a friend, locate a dealer, clicking   130,000 now, according to Chris Ruddy,
                                                                                                          to call the advertiser directly, or the abil-    editor and CEO of Newsmax.
                                                                                                          ity to learn more information about the             Ruddy believes the TV and radio


        for its stores’ e-mail efforts
                                                                                                          advertiser’s offer. ●                            approach will broaden Newsmax’s market
                                                                                                                                                           because the spots naturally reach a wider
                                                                                                                                                           audience than those who would find

        By Dianna Dilworth
        : The Navy Exchange Service Command
                                                          for NEXCOM. “For many years, we relied          Euro RSCG expands                                Newsmax online through search.
                                                                                                                                    
				
DOCUMENT INFO
Description: TV and radio spots are a way of branding Newsmax through those media as we promote our products and get new customers," [Chris Ruddy] said. "We like this emergency radio offer because the people who order it are more mature, concerned about their health and financial well-being and are people that think ahead.
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