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BrandNew A Tahitian treat International move Newsmax turns
for Yahoo Mobile to DRTV, radio,
By Dianna Dilworth
: Yahoo Mobile is growing its business by freebies for subs
expanding its services into new countries
and with new product offerings.
After announcing the expansion at the
Mobile World Congress in February, Yahoo
Mobile’s new personalized mobile homep-
age is now available in eight countries across
Europe, Asia and the Americas including
the US, Canada, the UK, Germany, France,
India, Indonesia and the Philippines, with
additional localized versions expected to
launch over the next several months.
In addition, Yahoo’s mobile Web page
will now be available across more than 300
devices with HTML-enabled mobile brows-
ers at new.m.yahoo.com.
The online giant also has a new mobile
app for iPhone. And further, a Yahoo Mes-
“Maybe it’s time to invest in something more important than senger application will soon be available for By Lauren Bell
your portfolio.” That’s just one of the lines Tahiti Tourisme North the iPhone so that iPhone users can chat : Newsmax Media has launched direct
America is hoping will attract people to a new campaign to boost via instant message. response TV and radio ads in an effort
the islands as a romantic destination. The multimedia campaign, “Consumers around the globe are to win over new subscribers to its flagship
which includes a microsite at www.investinyourlove.com, offers demanding compelling mobile Internet product, Newsmax magazine.
services that offer increased personaliza- The commercials offer four free issues of
deals, discounts and, later this month, an online video contest tion,” said David Ko, SVP of Yahoo Mobile, the conservative-leaning monthly, as well as
in which entrants can submit their videos on why they should in a statement. a free World Bank emergency radio. Con-
win a trip to Tahiti. It also includes online banners, search engine The new Yahoo Mobile offering will sumers who accept the offer are then target-
marketing and print ads. Site visitors can opt in for e-mails on expand advertising media ed for further marketing to convince them
discounts and other travel news or download a widget for a slide- space by creating more dis- to switch to a full-year paid subscription.
show on the islands, interactive maps and weather reports. play impressions. These A similar deal posted online has garnered
impressions have the capa- great success for the magazine, helping to
bility to generate rich media bring circulation numbers from 90,000 a
ads through functions, such year ago to 106,063 as of December 31, to
NEXCOM drafts ExactTarget
as send to a friend, locate a dealer, clicking 130,000 now, according to Chris Ruddy,
to call the advertiser directly, or the abil- editor and CEO of Newsmax.
ity to learn more information about the Ruddy believes the TV and radio
for its stores’ e-mail efforts
advertiser’s offer. ● approach will broaden Newsmax’s market
because the spots naturally reach a wider
audience than those who would find
By Dianna Dilworth
: The Navy Exchange Service Command
for NEXCOM. “For many years, we relied Euro RSCG expands Newsmax online through search.