2 | DMNEWS | April 6, 2009 | www.dmnews.com
DIGITAL MYSPACE, CITYSEARCH PARTNER ON SMALL BIZ DIRECTORY P4 CIRCULATION LEXUS FINDS SUCCESS WITH CUSTOM PUBLISHING P12 DATA MARKETING FOR THE EMERGING SEMANTIC WEB P19
RRD unveils digital inkjet printer
By Chantal Todé Donnelley’s endorsement of high-speed inkjet grams that link print, Web site, e-mail, social
SF leads California
Do Not Mail push
: While much of the printing industry technology also is likely to encourage other networking and other media,” Schneider By Bryan Yurcan
anticipates the introduction of high-speed commercial printers to take a look at it. had said earlier in a statement. “Digital : The San Francisco Board of Supervisors
inkjet presses from Kodak, HP and other Digital print is becoming an increasingly printing’s ability to integrate personalized has approved a non-binding resolution last
manufacturers later this year or next, last important offering for RR Donnelley, which URLs, or PURLS, is an example of how week calling on the state of California and
fall commercial printer we are helping customers to realize that Congress to create a Do No Mail registry
RR Donnelley & Sons vision today.” — the ﬁrst time lawmakers in the US have
installed the first high- The commercial printer currently oper- voted on creating a policy to allow citizens
speed inkjet press devel- ates more than 1,000 digital printing units to block receiving unsolicited mail.
oped at the company’s across more than 60 facilities worldwide. No states have yet passed any kind of
own R&D center. This includes six IPS units, according to Do Not Mail legislation, although several
“Where technology industry sources. have measures pending, and it is unclear
exists in the marketplace “The IPS press straddles many different whether the California state legislature will
and it is available, we’ll markets” because of its capabilities, Sch- take up the issue.
buy,” said Mary Lee Sch- neider said. In addition to direct mail and The resolution, passed March 31, has the
neider, chief technology transactional statements, RR Donnelley backing of members of Catalog Choice, a
ofﬁcer at Chicago-based has been using the high-speed inkjet press third-party independent opt-out mail service.
RR Donnelley. When for books, other publications and has even “Increased merchant participation and com-
customer requirements done some testing with newspapers. pliance will help the direct mail industry
can’t be met by existing The company also has integrated the make it clear to consumers that voluntary
technology, the company color imaging technology in its IPS presses solutions work,” an e-mail statement from
will develop its own tech- into many of its conventional presses, which the group read.
nology, she added. give customers more options. However, one industry group, which has
High-speed color ink- “This gives RR Donnelley’s customers long opposed Do No Mail legislation, said
jet presses, such as RR the ﬂexibility to produce highly custom- such legislation would further hinder the
Donnelley’s Integrated ized four color print — long or short run currently struggling economy.
Printing Systems 3 1200 — using the best mix of processes,” said “In the midst of this economic crisis,
DP I (I P S) address a John Paloian, COO at RR Donnelley, in we are disappointed that the committee
need in the marketplace a statement. would endorse an action that would hurt
for faster, less expensive In other RR Donnelley news, published small businesses and destroy jobs,” said Ben
digital printers that still reports have said that the company will shutter Cooper, executive director of Mail Moves
produce high-quality its printing facilities in Hillside, IL, and Wells, America, which was formed by the Direct
results and are able to ME, letting go all of the people employed Marketing Association and other mailing
use a variety of paper at each. The Maine plant specialized in cata- community associations and companies in
stocks, Schneider said. log and direct marketing printing. 2006. “Even though this is a non-binding
“As far as I know, [the The company also has recently signed resolutio