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Awarding creativity and courage by ProQuest

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The day mixed speakers and roundtables, blending industry experts and creatives talking about innovation, risk and everything from creating with a No. 10 envelope to an 800-pound gorilla. Factory Interactive CEO and CD [Jason Inasi] talked about his company?s ?Germville? campaign, one of the nominees for the Caples Courageous Client award, and he also led a spirited discussion on user-generated content.

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       Awarding creativity and courage
       T             he winners of the 31st John
                     Caples International Awards
                     were announced this month at
                     Capitale in New York. Taking
        home the Maxwell Sackheim Best in Show
                                                        ad the next day. This is first time in Caples’
                                                        31-year history that one agency has won
                                                        both of the most prestigious awards.

                                                        An evening of good company
                                                                                                        Big personalities in DM
                                                                                                        The winner of the Irving Wunderman
                                                                                                        Award was Holly Pavlika, executive creative
                                                                                                        director at Big Fuel. Pavlika, recognized
                                                                                                        for her extensive career and service to the
                                                                                                                                                             speakers, including AXA Equitable’s CMO
                                                                                                                                                             Barbara Goodstein, Kodak’s VP of sales and
                                                                                                                                                             marketing Kevin Joyce, The Factory Interac-
                                                                                                                                                             tive’s founder and creative director Jason Inasi
                                                                                                                                                             and a panel of agency creative directors: Wun-
        Award was The Warehouse Limited and the         This year’s show kicked off with speeches       industry, has achieved an incredible array           derman’s Nick Moore, Gray and Pavlika.
        AIM Proximity creative team, led by cre-        from Caples president Patrick Fultz; 2008       of accomplishments in her career, from her              The day mixed speakers and roundtables,
        ative director Dave King, for an integrated     Caples general chair Jef-                       work at McCann, two startups — Fox Pav-              blending industry experts and creatives talk-
        consumer campaign, “Love Conspiracy.”           frey Hayzlett, CMO of                              lika and Pavlika Direct — and G2. Pavlika         ing about innovation, risk and everything
           The New Zealand campaign drew men            Kodak; and DMNews edi-                             brought a comically long list of names            from creating with a No. 10 envelope to an
        to a “guys only” microsite. On the site, men    torial director Julia Hood.                            with her on stage to accept her award,        800-pound gorilla. Factory Interactive CEO
        learned the retailer would be flying a plane     Hood explained that this                               crediting her team, her mentors, her          and CD Jason Inasi talked about his com-
        with a romantic message 
								
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