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The day mixed speakers and roundtables, blending industry experts and creatives talking about innovation, risk and everything from creating with a No. 10 envelope to an 800-pound gorilla. Factory Interactive CEO and CD [Jason Inasi] talked about his company?s ?Germville? campaign, one of the nominees for the Caples Courageous Client award, and he also led a spirited discussion on user-generated content.
X | DMNEWS | Month XX, 2009 | www.dmnews.com www.dmnews.com | March 30, 2009 | DMNEWS | 15 DMNews CREATIVE CREATIVE JAM JAM JAM JAM CREATIVE CR CR DMNews JAM CREACRIVE T E EATIV DMNews JAM Awarding creativity and courage T he winners of the 31st John Caples International Awards were announced this month at Capitale in New York. Taking home the Maxwell Sackheim Best in Show ad the next day. This is ﬁrst time in Caples’ 31-year history that one agency has won both of the most prestigious awards. An evening of good company Big personalities in DM The winner of the Irving Wunderman Award was Holly Pavlika, executive creative director at Big Fuel. Pavlika, recognized for her extensive career and service to the speakers, including AXA Equitable’s CMO Barbara Goodstein, Kodak’s VP of sales and marketing Kevin Joyce, The Factory Interac- tive’s founder and creative director Jason Inasi and a panel of agency creative directors: Wun- Award was The Warehouse Limited and the This year’s show kicked off with speeches industry, has achieved an incredible array derman’s Nick Moore, Gray and Pavlika. AIM Proximity creative team, led by cre- from Caples president Patrick Fultz; 2008 of accomplishments in her career, from her The day mixed speakers and roundtables, ative director Dave King, for an integrated Caples general chair Jef- work at McCann, two startups — Fox Pav- blending industry experts and creatives talk- consumer campaign, “Love Conspiracy.” frey Hayzlett, CMO of lika and Pavlika Direct — and G2. Pavlika ing about innovation, risk and everything The New Zealand campaign drew men Kodak; and DMNews edi- brought a comically long list of names from creating with a No. 10 envelope to an to a “guys only” microsite. On the site, men torial director Julia Hood. with her on stage to accept her award, 800-pound gorilla. Factory Interactive CEO learned the retailer would be ﬂying a plane Hood explained that this crediting her team, her mentors, her and CD Jason Inasi talked about his com- with a romantic message
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