In most organizations, developing strategic intelligence requires that you have everybody involved at some level. Sometimes, because of the vision and the charisma of the leader, the process of developing strategic intelligence will be more top down.
10 FEATURE Does Your Company’s Planning Have Strategic Intelligence? By Ron Price 1. Deliberately identify and discuss who reflect the values that are most you maintain a current and relevant In the realm of personal develop- the issues that are going to have the important to the company. Political strategic intelligence. ment, it is widely accepted that people greatest impact on your future busi- accommodation is never a good have emotional intelligence, which ness performance. reason to include somebody in the Your Strategic Intelligence is defined as a balance between self- You need to understand the organiza- development of strategic intelligence. Determines Your Future awareness and social awareness. tion at many different levels. Ask your- Ultimately, strategic intelligence is Companies have an “intelligence” too. self, “Why do we exist as a company? 3. Determine the right planning cycles maintaining a dynamic awareness And the definition of emotional intel- What are we good at? What are we not for your business. between understanding your business ligence that we use with individuals good at? What matters most to us in Different businesses have different and its relation to everything in the is an apt metaphor for what helps an our vision, values and goals? What are planning cycles. There are times to world that impacts it. It is a constant organization be strategically intelligent. we doing well? Where we can continue dream and plan intuitively, then times cycle of learning, thinking about what to improve? What specific issues do to think more analytically and, finally, you’ve learned and then creating or Self Awareness + Social Awareness = we need to address? What are the parts times to plan with specificity and revising plans. You can no longer think Emotional Intelligence (people, core competencies, resources) pragmatism about what to do next. about it once a year and call it “strate- that make up our whole? How can we Each of these has its own rhythm, and gic planning.” If you’re not developing Company Self Awareness + re-arrange or leverage these parts for it’s important for the organization your strategic intelligence all the time, Marketplace Awareness = Strategic greater results?” to develop a sense for each kind of things are probably changing beyond Intelligence planning. It’s also important to have the scope of your awareness. Then, consciously and deliberately a system in place to track the imple- Strategic intelligence within an orga- work to understand the world in mentation, execution, and relevance Ron Price is the founder and CEO of nization is the company’s ability to which your business exists. This of your plans. Just as if you had your Price Associates, a company dedicated understand both itself and environ- includes understanding things such own stock exchange that you’re watch- to helping business leaders and entre- ment in which it lives, so that the as demographic, economic, environ- ing daily, there should be a system of preneurs solve problems. Visit www. company can connect with others to mental, technological and regulatory tracking your performance that helps Price-Associates.com. achieve goals of common interest. trends. You also need to be aware of what’s happening with your customers Unfortunately, many company leaders and their businesses. Don’t just think Creative Connection A software company had grown say, “We did strategic planning three about the trends that impact your busi- continued from page 9 through acquisition and was con- years ago. We don’t see the need to do ness; also think about the trends that cerned that its customers were that again.” These people are think- impact your customers’ businesses. something immediately. It may be to unaware of the full range of its ing about creating a notebook. They The same is true with competitors— solicit information or begin a dialog product offerings. To improve its aren’t thinking about maintaining this what can you learn about their focus, that will be used to target communi- cross-sell opportunities, the company strategic intelligence about who they direction and probable future? To cations in the future. created a personalized URL program
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