Does Your Company's Planning Have Strategic Intelligence? by ProQuest


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                                                                      Does Your Company’s Planning Have Strategic Intelligence?
                                                            By Ron Price                                 1. Deliberately identify and discuss         who reflect the values that are most        you maintain a current and relevant
                                                            In the realm of personal develop-            the issues that are going to have the        important to the company. Political         strategic intelligence.
                                                            ment, it is widely accepted that people      greatest impact on your future busi-         accommodation is never a good
                                                            have emotional intelligence, which           ness performance.                            reason to include somebody in the           Your Strategic Intelligence
                                                            is defined as a balance between self-        You need to understand the organiza-         development of strategic intelligence.      Determines Your Future
                                                            awareness and social awareness.              tion at many different levels. Ask your-                                                 Ultimately, strategic intelligence is
                                                            Companies have an “intelligence” too.        self, “Why do we exist as a company?         3. Determine the right planning cycles      maintaining a dynamic awareness
                                                            And the definition of emotional intel-       What are we good at? What are we not         for your business.                          between understanding your business
                                                            ligence that we use with individuals         good at? What matters most to us in          Different businesses have different         and its relation to everything in the
                                                            is an apt metaphor for what helps an         our vision, values and goals? What are       planning cycles. There are times to         world that impacts it. It is a constant
                                                            organization be strategically intelligent.   we doing well? Where we can continue         dream and plan intuitively, then times      cycle of learning, thinking about what
                                                                                                         to improve? What specific issues do          to think more analytically and, finally,    you’ve learned and then creating or
                                                            Self Awareness + Social Awareness =          we need to address? What are the parts       times to plan with specificity and          revising plans. You can no longer think
                                                            Emotional Intelligence                       (people, core competencies, resources)       pragmatism about what to do next.           about it once a year and call it “strate-
                                                                                                         that make up our whole? How can we           Each of these has its own rhythm, and       gic planning.” If you’re not developing
                                                            Company Self Awareness +                     re-arrange or leverage these parts for       it’s important for the organization         your strategic intelligence all the time,
                                                            Marketplace Awareness = Strategic            greater results?”                            to develop a sense for each kind of         things are probably changing beyond
                                                            Intelligence                                                                              planning. It’s also important to have       the scope of your awareness.
                                                                                                         Then, consciously and deliberately           a system in place to track the imple-
                                                            Strategic intelligence within an orga-       work to understand the world in              mentation, execution, and relevance         Ron Price is the founder and CEO of
                                                            nization is the company’s ability to         which your business exists. This             of your plans. Just as if you had your      Price Associates, a company dedicated
                                                            understand both itself and environ-          includes understanding things such           own stock exchange that you’re watch-       to helping business leaders and entre-
                                                            ment in which it lives, so that the          as demographic, economic, environ-           ing daily, there should be a system of      preneurs solve problems. Visit www.
                                                            company can connect with others to           mental, technological and regulatory         tracking your performance that helps
                                                            achieve goals of common interest.            trends. You also need to be aware of
                                                                                                         what’s happening with your customers
                                                            Unfortunately, many company leaders          and their businesses. Don’t just think       Creative Connection                         A software company had grown
                                                            say, “We did strategic planning three        about the trends that impact your busi-      continued from page 9                       through acquisition and was con-
                                                            years ago. We don’t see the need to do       ness; also think about the trends that                                                   cerned that its customers were
                                                            that again.” These people are think-         impact your customers’ businesses.           something immediately. It may be to         unaware of the full range of its
                                                            ing about creating a notebook. They          The same is true with competitors—           solicit information or begin a dialog       product offerings. To improve its
                                                            aren’t thinking about maintaining this       what can you learn about their focus,        that will be used to target communi-        cross-sell opportunities, the company
                                                            strategic intelligence about who they        direction and probable future? To            cations in the future.                      created a personalized URL program
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