In early Hollywood years, the term "strong silent type" was coined to describe male actors who would communicate strength and confidence without saying a word. Pausing and silence create the "white space" to put those words in context and have them jump off the page. Getting comfortable with and incorporating the sound of silence into our everyday communication will pay huge dividends in the world of communication and in our everyday conversations.
Marketing Tips Silence can be overwhelmingly powerful person you are talking to feel more at ease. So, it is not the silence or pausing that is the problem, it is our reaction to it and our fear of it. Remem- ber that the next time you are about to present. Question: Why is it so difficult for most profes- Question: Some people are afraid of silence us to say things we wish we hadn’t. However, if Pause, take a deep breath and simply relax. sionals to use silence as a communication tool? because it can be uncomfortable or awkward. when experiencing silence we took a breath and Adubato: The most common reason is that we How can we overcome that? said to ourselves, “What am I thinking right now? The Bottom Line: Getting comfortable with don’t think about it much. We think communi- Adubato: As communicators we put so much What do I want to say? What does my audience and incorporating the sound of silence into cating is simply talking nonstop in a linear fash- pressure on ourselves to think of the perfect want and need to hear right now?” then we our everyday communication will pay huge ion — no pauses, no planned silence, no hesita- thing to say, that as soon as we experience a sec- would project more confidence and a greater dividends in the world of communication and tion, no rhythm — just talking randomly. We are ond or two of silence, we panic. This often causes comfort level. These techniques will help the in our everyday conversations. ◆ not aware of how we are being received and per- ceived by others. Our lack of under- standing of the power of silence is indicative of how most professionals miss subtle com- munication tools
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