Back in October 2008, more than 700 healthcare marketing and media executives flocked to Tavern on the Green in New York to celebrate the industry's best work with its brightest stars, and to be part of the excitement as the MM&M Award winners were revealed for the first time and called to the stage, one by one, to rapturous applause. Once again the publication will be throwing the best party in the industry to announce the winners, present the trophies and celebrate their success. To help you beat your peers to the podium, they have compiled some basic Dos and Don'ts to consider when you are entering. The Dos include: 1. Do enter in the first place. 2. Do abide by the rules. 3. Do keep your summary short, sweet and results-focused. The Don'ts include: 1. Don't blind people with jargon. 2. Don't assume the judges are superhuman. 3. Don't do it at the last minute.
How to Win an Award James Chase Medical Marketing and Media; Apr 2009; 44, 4; Docstoc pg. 38 Reproduced with permission of the copyright owner.
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