Web 2.0 represents a shift from the early destination content sites online to multimedia and participatory content: video, blogs, social networks, RSS feeds and podcasts. A recent report by Manhattan Research, Taking the Pulse v7.0, documents that physicians are ahead of the curve compared to the average consumer with 245,000 "Web 2.0 Physicians" posting professional content or participating in professional online communities. Online marketing expertise needs to be integrated as a vital and vibrant part of all marketing activities.
Does Web 2.0 exclude healthcare professionals? Ted Whitby Medical Marketing and Media; Apr 2009; 44, 4; Docstoc pg. 34 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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