In the first quarter of 2009, Google deployed new and upgraded weaponry. Most of the Google watchers have focused on the intricacies of individual digital gizmos. With the economy faltering, Google may be looking for other sources of revenue just in case the company's advertising gold mine floods with red ink or the roof caves in. Chrome is described in the trade and consumer press as a browser. The Chrome software is, according to the received wisdom, a competitor to Firefox, Microsoft Internet Explorer, Opera and Safari. Microsoft Office is to the knowledge worker as Google Web search is to most Internet users. For the first time in Google's 10-year history, it will be expanding the number of partners that can assist an organization with its technology. Google's spring campaign probes the Microsoft enterprise stronghold in a direct way. Unlike its enterprise sorties in 2006 to 2008, Google is using search, applications, maps and a SWAT team of resellers.
By Steve Arnold Google and the enterprise: Spring 2009 campaign ulius Caesar liked to go to battle in and Safari (apple.com/safari). Google in the enterprise, and Google appears updates the user’s archive on Mother J the spring. Google (google.com) seems to be following in Caesar’s footprints. Google is not battling the disclosed in its open source technical information that the company has invented a system that works like a to be content to allow the Google power users to probe Microsoft’s underbelly for weakness. Google’s servers. Google may not have created an Outlook killer, but the company’s Belgae or the wily Vercingetorix. browser but performs additional func- Gmail application is now sufficiently Google is harassing the big dog, tions. For example, a container in Gmail flexible to warrant consideration. A Microsoft (microsoft.com). Chrome can display content from a Gmail received a Beverly Hills’ startup company or a field office In the first quarter of 2009, Google specific source or provide a means of style facelift. The dowdy face of might find the Google Gmail system deployed new and upgraded weaponry. accessing a Google application such Gmail has been given a multipaned an economical, useful way of deal- Most of the Google watchers have as GMail. look. Other changes include making ing with an organization’s informa- focused on the intricacies of individual Until early this year, Chrome it easy to move e-mail from one tion DNA. digital gizmos. When I look at the col- lacked an easy way for a developer to “tag,” the term Google prefers to lection of armaments, I find it easier to extend, modify or amplify its func- “folders.” At first glance, Gmail with Google apps discern the outlines of Google’s 2009 tionality. Google introduced what it its calendar and revised look is Microsoft Office is to the knowl- strategy. calls extension technology; the idea is becoming more and more like edge worker as Google Web search Google, true to form, provides that new features can be added. Microsoft Outlook. Google has is to most Internet users. Google few strategic hints about its inten- Google published “Chromium Devel- added a task function so those who Apps are “good enough.” Google tions. The company’s triumvirate— oper Documentation” at http://dev. have need of a built-in list of “to do” provides basic word processing, Eric Schmidt, Sergey Brin and Larry chromium.org/developers/design items can work within the Gmail spreadsheet and presentation func- Page—remain circumspect and -documents/extensions, which makes environment, as some financial ana- tions at a reasonable price point. In vague about the enterprise objective. clear that individuals or commercial lysts work within Microsoft Excel. February 2009, Google took steps to With the economy faltering, Google software development companies can But the mortar with the depleted force organizations to pay. Last year, may be looking for other sources of build small applications that run uranium payload was allowing a user Google Apps were free for up to 200 revenue just in case the company’s within Chrome. The company offers to access Gmail messages when not users in an organization. The limit advertising gold mine floods with some ideas to tech-savvy users to connected to the Internet. A Chrome was changed to 50 users of Google red ink or the roof caves in. jump-start their extension writing. For user has that local mail function by Apps without a fee. Let’s take a look at some of the example, it suggests that bookmark- default. A user of another browser In the first quarter of 2009, developments that seem to be tacti- ing tools might be useful. Privacy has to download a Google Gears’ Google expanded its reseller pro- cally significant for the enterprise controls are another possibility. Fire- code component to get the function- gram. The idea is a simple one. market and that suggest the fox has a number of extensions such ality. The method does not download An integrator or small software weaponry in Google’s magazine. as the translation widget that I use. a user’s full e-mail archive. The limit company can resell Google Apps. Google wants to emulate Firefox. is two gigabytes of messages. With In fact, anyone can navigate to Chrome An enterprise, for example, could that work-anywhere, work-anytime google.com/apps/intl/en/business/re Chrome is described in the trade deve
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