The Flaws of Business Intelligence focus on integration with Microsoft and
READ YOUR ARTICLE online (“The 9 Fatal Flaws of Business Intelli- IBM, the big players there.
gence,” Nov. 28, 2008, http://sn.im/0409feed1) and it sounds like we agree on Eric Sauve
a lot of things.
With all of the business intelligence (BI) marketers selling canned solutions, community.tomoye.com
what do you think it will take (or is it even possible) for senior management to
realize that the intelligence is not in the machine? Many years ago I recall creat- I’M SURPRISED THAT neither Ning or
ing some graphs in the oldest version of Lotus (think hammer and chisel). A Kickapps.com are listed by Gartner. Each
senior executive looked over my shoulder and said, of them has a huge number of users. Is this
a question of definition or something else?
“I’ve got to learn how to use that!”—thinking that,
...what do you with only a few simple keystrokes, the machine firstname.lastname@example.org
think it will take would produce the insights for her. D’oh! When will
they ever learn? WE WERE PLEASED to be included as
for senior Charlie Pearlman one of Forrester Research’s nine leading on-
management to email@example.com line community vendors (“Forrester Waves
to the Top Providers of Community Plat-
realize that the forms,” Jan. 14, 2009, http://sn.im/0409feed6).
GREAT ARTICLE . If I may add my two cents: The We think the Wave report offers the oppor-
intelligence is not path to effective business intelligence can be summa- tunity to weigh the strengths and weak-
in the machine? rized as follows: nesses of each of us, and to focus in on the
1. Establish clear business goals, objectives, and/or areas that are most important to them.
initiatives. We’re thrilled, too, that the report hails Live-
World as a “premier services firm” and dem-
2. Identify and prioritize the metrics and measures that are linked to each