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   The Flaws of Business Intelligence                                                                focus on integration with Microsoft and



   I
          READ YOUR ARTICLE online (“The 9 Fatal Flaws of Business Intelli-                          IBM, the big players there.
          gence,” Nov. 28, 2008, http://sn.im/0409feed1) and it sounds like we agree on                 Eric Sauve
                                                                                                        Cofounder, CEO
          a lot of things.
                                                                                                        esauve@tomoye.com
       With all of the business intelligence (BI) marketers selling canned solutions,                   community.tomoye.com
   what do you think it will take (or is it even possible) for senior management to
   realize that the intelligence is not in the machine? Many years ago I recall creat-               I’M SURPRISED THAT neither Ning or
   ing some graphs in the oldest version of Lotus (think hammer and chisel). A                       Kickapps.com are listed by Gartner. Each
                                 senior executive looked over my shoulder and said,                  of them has a huge number of users. Is this
                                                                                                     a question of definition or something else?
                                 “I’ve got to learn how to use that!”—thinking that,
                                                                                                        Petri Salonen
    ...what do you               with only a few simple keystrokes, the machine                         petri.salonen@tellusinternational.com
 think it will take              would produce the insights for her. D’oh! When will
                                 they ever learn?                                                    WE WERE PLEASED to be included as
         for senior                 Charlie Pearlman                                                 one of Forrester Research’s nine leading on-
  management to                     charlespearlman@hotmail.com                                      line community vendors (“Forrester Waves
                                                                                                     to the Top Providers of Community Plat-
   realize that the                                                                                  forms,” Jan. 14, 2009, http://sn.im/0409feed6).
                                 GREAT ARTICLE . If I may add my two cents: The                      We think the Wave report offers the oppor-
intelligence is not              path to effective business intelligence can be summa-               tunity to weigh the strengths and weak-
  in the machine?                rized as follows:                                                   nesses of each of us, and to focus in on the
                                 1. Establish clear business goals, objectives, and/or               areas that are most important to them.
                                    initiatives.                                                     We’re thrilled, too, that the report hails Live-
                                                                                                     World as a “premier services firm” and dem-
       2. Identify and prioritize the metrics and measures that are linked to each
         
				
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