April 2009 www.infotoday.com
by MICK O’LEARY |
atching TV is difficult these days. I can’t stand broadcast TV
anymore because of the commercials. I’m 60 years old; I don’t
have that much time left; I can’t spend it watching ads for The
SwetsWise Online Content Comes to Apple Devices
My VCR is also worn out and, since the current depression has trashed Apple iPhone and iPod touch users can now use their devices to access Swets-
my savings, I can’t afford a new one. There’s TiVo, but it’s expensive, and Wise Online Content, which includes direct links to more than 11,000 journal titles.
besides, I have enough black boxes in the house that I half understand; I don’t The program lets users search online content, use multilevel linking, download sub-
want another one. I like iTunes, but at $2 for a single TV episode, I can’t scription lists, and more. SwetsWise Subscriptions, which lets users manage sub-
afford that either. I could wait and get a season on DVD, but I already have scriptions, view publication schedules, and check the title status of print and electronic
enough of those that I haven’t watched yet. I suppose I could download ille- content, is also available on these devices.
gally from a BitTorrent site, but those are way too complicated. Source: Swets (www.swets.com)
So instead of all this bother and expense, I’m getting fond of Hulu (www
.hulu.com). It has lots of stuff I like. It’s free. Its commercials are minimal.
It’s easy. And it looks really good. There are a few things I don’t like about Collexis Unveils
it, but at least I can watch some TV without feeling that I’m wasting what’s
left of my life or squandering what’s left of my pitiful nest egg. CTSA Experts
Hulu is a joint venture from News Corp. and NBC Universal, Inc. to pro-
vide premium TV and movie content over the web. It was launched in March
2008 amid considerable doubt. Old media have been consistently clueless Collexis Holdings, Inc.
about the web—the recording industry is the poster child—so how could launched the CTSA (Clinical
Hulu challenge hip web properties such as iTunes? Well, don’t bury the old Translational Science Awards)
folks; they’re not dead yet. Experts Platform, which in-
Hulu has quickly become enormously popular. In early February, Alexa cludes research profiles for
(www.alexa.com) ranked it 51st among U.S. websites, placing it well above more than 60,000 life science
researchers from 38 institu-
tions. Subscribers can search,
rank, and visualize these pro-