VIEWS: 0 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 6/11/2010
The case for vending is real. Vending machines are reliable, easy to use, aesthetically pleasing, and offer good products at a reasonable price. More importantly, they offer a convenience, which in today's world represents a premium equity. Time is a greater commodity for today's harried consumer than for the factory worker of yesteryear.
THE WAY I SEE IT AUTOMATIC Vendors and suppliers, MERCHANDISER EDITORIAL let’s ﬁx this channel ADVISORY BOARD Scott Guardino By Elliot Maras, Editor Paramount Automated Food Service Pompano Beach, Fla. E Randy Parks ProStar Services veryone in business is to make a “case for vending.” ing, a single-serve channel, po- West Carrollton, Texas feeling stressed these The idea behind this series of ar- tentially represents one of their days. For many of us, ticles that began in January is to most proﬁtable businesses. Alan Plaisted Southern the only consolation is knowing remind readers why our industry They must resist a tendency to Refreshment Services that we’re not alone; we’re all in exists; what beneﬁts it pro- retreat from the channel due to Tucker, Ga. it together. This being the case, vides to operators, customers, the current situation. When the Paul Shlossberg it’s time for the different indus- manufacturers and consumers. channel comes back, they need DFW Consulting try segments to start thinking In the process of researching the to be positioned for growth. Goshen, N.Y. collectively. series, it has become evident Many product manufacturers Mike Nugent Operators think consumer that there is a case to make for have treated the vending FSE LLC product manufacturers are vending, but so far, almost no channel as stepchild. This at- Knoxville, Tenn. unconcerned about their well be- one is making it. titude is partially responsible Brad Ellis ing because of the recent price for the poor returns they are Crane Merchandising increases, which have been THE CASE FOR VENDING IS REAL getting; the recession has only Systems St. Louis, Mo. unprecedented. The case for vending is real. intensiﬁed it. Product manufacturers Vending machines are reliable, Tom Siciliano are frustrated working with an easy to use, aesthetically pleas- OPERATORS MUS
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