Vendors and suppliers, let's fix this channel by ProQuest


The case for vending is real. Vending machines are reliable, easy to use, aesthetically pleasing, and offer good products at a reasonable price. More importantly, they offer a convenience, which in today's world represents a premium equity. Time is a greater commodity for today's harried consumer than for the factory worker of yesteryear.

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									    THE WAY I SEE IT

                   Vendors and suppliers,                                                                                           MERCHANDISER
                     let’s fix this channel                                                                                          ADVISORY BOARD

                                                                                                                                    Scott Guardino
                                                                             By Elliot Maras, Editor                                Paramount Automated
                                                                                                                                    Food Service
                                                                                                                                    Pompano Beach, Fla.

                                                                                                                                    Randy Parks
                                                                                                                                    ProStar Services
         veryone in business is                 to make a “case for vending.”         ing, a single-serve channel, po-
                                                                                                                                    West Carrollton, Texas
         feeling stressed these                 The idea behind this series of ar-    tentially represents one of their
         days. For many of us,                  ticles that began in January is to    most profitable businesses.                    Alan Plaisted
the only consolation is knowing                 remind readers why our industry       They must resist a tendency to
                                                                                                                                    Refreshment Services
that we’re not alone; we’re all in              exists; what benefits it pro-          retreat from the channel due to               Tucker, Ga.
it together. This being the case,               vides to operators, customers,        the current situation. When the
                                                                                                                                    Paul Shlossberg
it’s time for the different indus-              manufacturers and consumers.          channel comes back, they need
                                                                                                                                    DFW Consulting
try segments to start thinking                  In the process of researching the     to be positioned for growth.                  Goshen, N.Y.
collectively.                                   series, it has become evident             Many product manufacturers
                                                                                                                                    Mike Nugent
     Operators think consumer                   that there is a case to make for      have treated the vending
                                                                                                                                    FSE LLC
product manufacturers are                       vending, but so far, almost no        channel as stepchild. This at-                Knoxville, Tenn.
unconcerned about their well be-                one is making it.                     titude is partially responsible
                                                                                                                                    Brad Ellis
ing because of the recent price                                                       for the poor returns they are
                                                                                                                                    Crane Merchandising
increases, which have been                      THE CASE FOR VENDING IS REAL          getting; the recession has only               Systems
                                                                                                                                    St. Louis, Mo.
unprecedented.                                      The case for vending is real.     intensified it.
     Product manufacturers                      Vending machines are reliable,
                                                                                                                                    Tom Siciliano
are frustrated working with an                  easy to use, aesthetically pleas-     OPERATORS MUS
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