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                                                             EVENT CALENDAR   march                                                                       30-April 2 (Mon.-Thurs.)
                                                                                                                                                          The On Demand Conference & Expo will be held at the Pennsylvania
                                                                              19-April 9 (Thurs.-Thurs.)                                                  Convention Center in Philadelphia. The event encompasses all the technolo-
                                                                              EskoArtwork announced its series of Spring 2009 Innovative                  gies used to create, manage, personalize, print, and deliver content. The
                                                                              Solutions learning seminars, conducted throughout the U.S.                  “What’s New for 2009 Conference Program” will include: New Tracks and
                                                                              Attendees will learn how in each step in the production workflow they       Themes include Sales & Business Development Strategies for Printers;
                                                                              can raise productivity, reduce time-to-market, lower costs, and expand      Pricing Strategies for Printers; Web-to-Print Technologies; Hardware & Software
                                                                              business. Each Roadshow event will feature product management               Investment Analysis; Vendor Assessment & Selection Tools/Strategies; and
                                                                              executives from EskoArtwork headquarters in Europe—all techni-              Becoming a Marketing Service Provider. For information, visit www.ondemand-
                                                                              cal and user-oriented experts. The free events are scheduled for:           expo.com or call (888) 824-3004.
                                                                              NYC/Philadelphia: Doubletree Guest Suites, Mt. Laurel, N.J., March
                                                                              19; Cincinnati Marriott at RiverCenter March 24; Chicago: Hilton
                                                                              Indian Lakes Resort, March 25; St. Louis: Airport Marriott Lambert/
                                                                              Sheraton Westport, March 26; Dallas: Sheraton Suites Market
                                                                              Center, April 7; and Minneapolis: Marriott Minneapolis West, St.
                                                                              Louis Park, April 9. Anyone interested in registering for one of these
                                                                                                                                                             Business Leaders Voraciously
                                                                              upcoming seminars can visit www.esko.com/roadshows2009. Guests
                                                                              are also invited to e-mail info.usa@esko.com or call (413) 583-4100.
                                                                                                                                                              Consume Print, TV, Internet
                                                                                                                                                            Despite recent gloom-and-doom reports for some traditional print and broadcast
                                                                              19-20 (Thurs.-Fri.)                                                           media, the highest echelon of C-Suite business executives in the U.S. remain heavy
                                                                              Register now to attend Mutoh’s Vehicle Wrap Seminar, hosted by                consumers of newspapers, TV, and magazines in addition to online sources.
                                                                              Mutoh, Justin Pate, and CEO of Carwraps Inc., Todd LaBrie, at Mutoh
                                                                                                                                                            The study, which examines the media habits, technology use and top concerns of
                                                                              America’s headquarters in Phoenix. Wrap Training Seminar entails              affluent businesspeople, finds that print readership among this demographic—
                                                                              information about the ideal printer for the job, the ValueJet 1614-64;        though down slightly from 2007—remains relatively stable across categories.
                                                                              a clear explanation about the material used; design, rip, and print           Findings also indicate that the “business elite” turn to different media sources for
                                                                              overview; hands on demonstration for prepping vehicles; wrapping              different types of news.
                                                                              techniques for any type, style, or size of vehicle; cutting, positioning,     Some 88 percent of the Ipsos Mendelsohn’s Business Elite report reading the
                                                                              and layout tips; guidelines for the heating process; lamination tips          last issue of any print media, with 60 percent having read the last issue of any
                                                                              for maximum performance of vehicle graphics; and techniques that              daily publication, and 57 percent saying they read the last issue of any monthly
                                                                              ensure seamless, long lasting results. For more information, contact          publication.
                                                                              Marisol Vargas at (800) 996-8864 or mvargas@mutoh.com.                        Top newspapers read by the business elite include The Wall Street Journal, USA
                                                                                                                                                            Today, and The New York Times. Top news magazines are Newsweek, BusinessWeek,
                                                                              23-April 13 (Mon.)                                                            and Sports Illustrated.
                                                                              The Institute for Graphics and Imaging (IGI) announced a series of            When asked which media are “main” sources of information for U.S. news, 28
                                                                              training courses featuring Adobe Creative Suite 4. Individual course                           percent of business executives say they turn to the Internet,
                                                                              offerings include specialized sessions on InDesign, Photoshop,                                   while 23 percent turn to local newspapers, 18 percent
                                                                              Illustrator, and Acrobat. Courses will be held at the IGI facility in                             turn to national newspapers, 7 percent turn to business
                                                                              suburban Milwaukee. The course will be taught by Clint Funk, a                                    magazines, 5 percent turn to cable TV, and 3 percent turn
                                                                              highly regarded trainer with more than 25 years experience as a                                  to national TV.
                                                                              graphic designer and prepress specialist in a number of different                                         Though the Internet gets high ratings overall as a top
                                                                              printing environments. For more information, visit www.igi.org or call
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