HP Greens the Games at Special Olympics by ProQuest


More Info


                                         HP Greens the Games at Special Olympics
Hewlett-Packard sponsored the             HP offers an extensive number of      2009 World Winter Games signage.          dent, marketing for the 2009 Special
2009 Special Olympics World Winter        recyclable substrates designed with                                             Olympics World Winter Games.
Games, which took place Feb. 7-13 in      the environment in mind. Splash!      “Recognizing that Boise would be          “HP’s partnership made this possible,
Boise, Idaho.                             Events printed on HP Durable          put on a world stage, we wanted           and this can set an example for future
                                          Banner with DuPont Tyvek and HP       to represent the Games in a world-        World Games and sporting events to
Taking advantage of HP’s portfolio        Heavy Textile Banner—both recy-       class fashion while also being fiscally   incorporate better printing and recy-
of large-format printing technolo-        clable through the HP Large Format    and environmentally responsible,”         cling methodologies to reduce their
gies, print service providers Splash!     Take-back program—for much of the     commented Heather Hill, vice presi-       environmental footprint.”.
and Fusion Imaging produced an
estimated 50,000 sq. ft. of environ-
mentally sustainable signage to
drape the city with pole banners,
building wraps, murals, sidewalk

and carpet graphics, and directional

“HP is proud to sponsor the 2009
Special Olympics World Winter
Games and demonstrate how HP
technology enables event branding
                                                                                Population 60%
in an environmentally sustainable
way,” said Jan Riecher, vice presi-
dent and general manager, Americas
Graphics Solutions Business, HP.
“HP is committed to printing with
reduced environmental impact as
a part of the HP Eco Solutions pro-
gram that spans product design,
reuse and recycling, and energy and
resource efficiency. Sponsoring the
Special Olympics is another way HP
exercises our commitment to sustain-
ability, as we help communities grow
by inspiring citizens to reach their
full potential.”

For signage printed on flexibl
To top