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NewPage, based in Miamisburg, Ohio, has announced a new marketing program for its Futura Laser, Sterling Ultra Digital, Productolith Pts. Digital and Blazer Digital coated brands. Michelle Garrett, the company's manager of marketing strategy for digital papers, noted in a written statement: "After almost a year's work of integrating legacy Stora Enso North America and NewPage digital brands, we are proud to present a line-up of products that meet virtually every digital printing need.
9 paper trends By Jeanette Clinkunbroomer The Ups and Mostly Downs of Coated Papers deal involved an extra element of hit by market shifts. The company F or printers, the market for coated contain 10 percent postconsumer papers has offered the same fiber. The papers also have are RIT- convenience for both companies. went public a year ago, offering 14 highs and lows as a roller coaster certified for use with the HP Indigo million shares at $12 per share. In ride during the past couple of years and Kodak NexPress. Smart Papers will continue to its fourth-quarter report issued early in terms of price and availability. As produce its Kromekote and Knight- this month, Verso saw sales of its demand drops, so does the price, only Although NewPage is emphasizing cote cast-coated paper brands, but coated paper products decline by 27 to be corrected by slowdowns and the positive and apparently is seri- about half of its work force, about percent over 2008. The company’s closures among the manufacturers. ously targeting the digital printing 250 production and administrative losses totaled $33.56 million for the And these can make coated hard to market, the company continues to employees, will be laid off, according year, compared to a loss of $8.05 get, even at premium prices. take what it calls “market-related to local news reports. The company million for 2007. Verso has suspend- downtime” at its mills, and early this said it will continue to fulfill orders ed dividend payments for the fourth These papers have been used most year planned to reduce production for its contract buyers, though quarter, but said it will re-evaluate often for magazines and advertising by 150,000 tons of coated papers in Mohawk will market Smart’s coated this issue over this year. collateral materials, two print market the first quarter. The downtime may brands through paper distributors segments that have been declin- continue as dictated by economic and merchants. “We have prepared ourselves for a ing due to the increasing shift to conditions and market demand. challenging 2009 and have taken electronic media. In addition, coated Despite the sale, Smart Papers is appropriate actions, including salary papers cost more than uncoated, In February, NewPage reported going ahead with the opening of its freezes, SG&A reductions, workforce and some print buyers have either a loss of $117 million for 2008, $30 million co-generation plant, a planning improvements, and new prod- rediscovered the virtues of uncoated compared to a loss of $8 million for project it launched last year. The uct opportunities,” said Mike Jackson, or have moved to less expensive and 2007, although sales increased by co-generation system will produce Verso’s president and CEO. “Nonethe- lighter weight coated groundwood, 101 percent because of acquisitions 40 megawatts of electricity, enough less, we expect first-quarter 2009 especially for short-lived items like during the year.
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