VIEWS: 3 PAGES: 2 CATEGORY: Engineering & Energy POSTED ON: 6/11/2010
As an industry we have a long and well-established history of providing safe and reliable pressure-treated lumber products. Today, we're taking the unusual step of coming together to denounce the recent efforts being employed by Viance LLG to discredit micronized copper pressure-treated lumber. Some of us manufacture these products; some of us do not. We all are concerned about the negative impact this campaign is having on our industry.
Enough is Enough: The Treated Lumbe r Industry Stands Up to a Dest ructive Campaign 09 Febr uary 17, 20 Viance LLC President & CEO Steve Ainscough, 0 n Road /Suite 35 200 East Woodlaw 217 Charlotte, NC 28 D ea r St eve, fe and reliable y of prov id in g sa l-e st ablished hi st or g together ve a long and wel ua l step of com in As an indu st ry we ha y, we’r e ta ki ng the unus d copper r products. Toda scredit m icroni ze re-treated lu mbe Viance LLC to di pressu recent efforts be in g employed by us do not. We al l oducts ; some of to denounce the us m an ufactu re these pr lu mber. Some of ou r industry. pressu re-treated pa ig n is havi ng on out the negativ e impact th is ca m are concer ned ab r addressing opriate method fo d marketin g ploy or an inappr either an ill-adv ise This campaign is e and tech nica l concer ns. r indu st ry to voic lis hed foru m s in ou rest Products e are wel l-e st ab and include the Fo tions ex ist, ther If tech nica l ques y en gaged in th is issue are st rong ly foru ms are alread vation (I RG). We addr ess them. Those ou p on Wood Preser m s: iona l Research Gr ents in these foru Jour na l and the Intern at s to le ar n ab ou t re cent developm concer ne d pa rt ie http://www.irga m ericas.org /. encour ag in g al l atures.html and stprod.org /fe t a self- serv in g http://www.fore ion; th is is ab ou is no t ab out competit tire industry. mpetit ion. Th is integrity of an en We va lue he althy co e reputation and questions the e that threatens th abandon marketing crusad
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