In January 2009, collection trucks hit the streets of San Francisco with a bold message: look more closely at your garbage, because it is primarily made up of resources that should be composted or recycled. There are now about 20 trucks with 3D images of food waste or recyclables displayed on their sides, giving the illusion of glass panels that reveal the vehicles' contents. Passersby see trucks carrying source separated food waste, or blue bin recyclables, instead of plain garbage trucks. The trucks are part of Norcal Waste System Inc's "Recycling Changes Everything" campaign, explains Robert Reed, a spokesperson for the company. Norcal also has "Artists in Residence" at its transfer station, a program that's been active for the past 18 years. Highlighting garbage and recycling in artistic and unusual ways have been extremely effective at improving awareness and diversion. Today, more than 2,000 apartment buildings are participating in green cart service for food waste collection.
FOOD WASTE DIVERSION PROMOTED ON THE STREET Rhodes Yepsen BioCycle; Mar 2009; 50, 3; Docstoc pg. 18 Reproduced with permission of the copyright owne
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