An easy method for writing an effective fastener news release is to make a list of the journalist's five Ws and the H: Who, What, When, Where, Why and How. From this list, make your pertinent points. Who is making news? What is the actual news? When and where is it happening? Why is it news to the readers? Relate the news about your products and services to the readers. Provide the news first, and then follow-up with the general information about your company.
How to write a FASTENER NEWS RELEASE Mike McGuire American Fastener Journal; Mar/Apr 2009; 26, 2; Docstoc pg. 26 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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