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BBB Changes Business Ratings


As part of its strategy to build trust in the marketplace, in October 2007, BBB also changed the way businesses affiliated with the organization were designated, from "BBB Member" to "BBB Accredited Business." The "Accredited" designation highlights the fact that businesses have been evaluated by BBB and have contractually agreed to meet and uphold BBB 's high standards for integrity and reliability when dealing with consumers."Consumers want more than marketing spin or a few comments about a business posted on the Internet, and rightly so, because given tough economic conditions, they literally can't afford to make bad buying decisions," said Steve Cox, BBB spokesperson. "BBB 's improved reports provide detailed insight into a business's track record and are based on our time -tested standards, in-depth research and the millions of consumer complaints filed with BBB."

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